The posting
Google Ads Specialist
Search + Performance Max | Lead Generation | Remote
Position Type: Full-Time, Remote Working Hours: U.S. Business Hours Location: Remote
About the Role
At Pavago, one of our clients is hiring a Google Ads Specialist to manage, optimize, and scale paid search campaigns across multiple client accounts.
This is a hands-on performance marketing role — not a strategy-only position.
You’ll be actively working inside Google Ads accounts every day to:
- Optimize Search and Performance Max campaigns
- Reduce Cost per Lead (CPL)
- Improve lead quality and conversion rates
- Troubleshoot conversion tracking
- Test new campaign strategies
- Scale campaigns that are performing
- Deliver clear, data-backed performance insights
If you live inside Google Ads, understand lead generation, and know how to diagnose and improve underperforming campaigns, this role is built for you.
What You’ll Own
Google Ads Campaign Management & Optimization
Manage campaigns across:
- Google Search Ads
- Performance Max
You’ll actively optimize:
- Bids
- Budgets
- Keywords
- Search terms
- Targeting
- Ad copy
- Campaign structure
Your focus will be on improving:
- Cost per Lead (CPL)
- Conversion rates
- Lead quality
- Campaign efficiency
- ROI
This role requires active account management — campaigns should never simply be placed on autopilot.
Lead Generation & Performance Optimization
- Manage paid campaigns specifically focused on generating qualified leads
- Analyze campaign and funnel performance
- Identify wasted spend and inefficient targeting
- Improve keyword and search-term quality
- Optimize budgets toward the strongest-performing campaigns
- Identify opportunities to scale without sacrificing lead quality
- Make fast, data-driven adjustments when performance changes
Campaign Setup & Testing
Build Google Ads campaigns from scratch, including:
- Campaign structure
- Ad groups
- Keywords
- Audience targeting
- Ad copy
- Conversion goals
Conduct ongoing:
- Keyword research
- Competitor analysis
- Ad testing
- Landing-page testing
- Targeting experiments
- A/B testing
Use results to continuously improve campaign performance.
Conversion Tracking & Technical Setup — Critical
Implement and maintain accurate conversion tracking using:
- Google Tag Manager
- Google Analytics
You’ll:
- Configure conversion events
- Validate tracking accuracy
- Troubleshoot broken or missing conversions
- Investigate data discrepancies
- Ensure reliable attribution
- Confirm campaigns are optimizing against meaningful business outcomes
You should be comfortable fixing tracking yourself rather than relying entirely on another technical team.
Analytics & Performance Monitoring
Monitor campaign performance using:
- Google Ads
- Google Analytics
- Google Tag Manager
- Campaign reporting dashboards
Analyze metrics such as:
- Cost per Lead (CPL)
- Conversion Rate
- Cost per Conversion
- Click-Through Rate (CTR)
- CPC
- Lead volume
- Campaign efficiency
- ROI
Identify underperformance quickly and take corrective action.
Reporting & Communication
Prepare weekly performance reports that clearly explain:
- What’s working
- What’s not working
- Why performance changed
- What should happen next
Translate advertising data into practical recommendations for internal teams and stakeholders.
Required Experience & Skills
Non-Negotiables
- 2+ years of hands-on Google Ads experience
- Active Google Ads Certification
- Proven experience managing lead generation campaigns
- Strong hands-on experience with:
- Google Search Ads
- Performance Max
- Google Tag Manager
- Google Analytics
- Experience setting up and troubleshooting conversion tracking
- Strong understanding of keyword research and campaign optimization
- Ability to analyze performance and make data-driven decisions
- Strong written and verbal English communication
- Ability to work during U.S. business hours
- Ability to manage multiple campaigns or accounts simultaneously
Nice to Have
- Google Shopping Ads experience
- Meta Ads / Paid Social experience
- GoHighLevel familiarity
- Agency or multi-client account experience
- Landing-page and conversion-rate optimization knowledge
- Experience working with CRM-based lead attribution
What Makes You a Strong Fit
You:
- Are inside Google Ads accounts regularly, not just reviewing reports
- Know how to diagnose why CPL is increasing
- Understand the difference between generating more leads and generating better leads
- Can troubleshoot tracking without immediately handing the problem to someone else
- Make decisions based on performance data
- Test continuously instead of relying on one campaign setup
- Proactively identify problems before they become expensive
- Can confidently manage multiple client accounts
- Take ownership of performance and outcomes
Who This Role Is NOT For
This role is not a strong fit for:
- Candidates with only basic Google Ads knowledge
- Marketers who have primarily observed campaigns rather than managed them
- Strategy-only marketers without hands-on execution experience
- Candidates without lead generation campaign experience
- Candidates who rely entirely on others for tracking setup and troubleshooting
- People uncomfortable managing multiple accounts simultaneously
What a Typical Day Looks Like
Your day may include:
- Reviewing performance across client accounts
- Identifying campaigns with rising CPL or declining conversions
- Adjusting bids, budgets, keywords, and targeting
- Reviewing search terms and eliminating wasted spend
- Optimizing Search and Performance Max campaigns
- Launching new ads or campaign tests
- Conducting keyword and competitor research
- Troubleshooting a conversion-tracking discrepancy
- Checking Google Analytics and Tag Manager
- Reviewing lead quality and campaign efficiency
- Preparing client or internal performance reports
- Identifying opportunities to scale successful campaigns
In short: you actively manage Google Ads performance every day, ensuring campaigns generate qualified leads efficiently and tracking remains accurate.
Key Metrics for Success
- Reduced Cost per Lead (CPL)
- Increased qualified lead volume
- Improved conversion rates
- Improved campaign ROI
- Accurate and reliable conversion tracking
- Efficient budget utilization
- Consistent campaign testing and optimization
- Fast identification and resolution of performance issues
- Clear and actionable reporting
- Strong performance across multiple client accounts
Why This Role Stands Out
- Direct ownership of paid media performance
- Hands-on management of multiple client accounts
- Strong focus on measurable lead-generation outcomes
- Opportunity to solve real tracking and attribution challenges
- Fast-paced environment with significant learning exposure
- Direct impact on client growth and marketing ROI
- Fully remote environment
- Career growth opportunities into:
- Senior Google Ads Specialist
- Paid Media Lead
- Performance Marketing Manager
- Head of Paid Media
Interview Process
- Initial Phone Screen
- Video Interview with Pavago Recruiter
- Client Interview
- Offer & Background Verification
Apply Now
If you:
- Have 2+ years of hands-on Google Ads experience
- Hold an active Google Ads Certification
- Have managed Search and Performance Max campaigns
- Understand lead-generation performance deeply
- Can independently manage Google Tag Manager and conversion tracking
- Care about CPL, lead quality, conversions, and ROI — not just clicks
- Proactively optimize campaigns rather than leaving them on autopilot
We’d love to hear from you.
Important: Spark Hire Video Interview
As part of our application process, qualified candidates will be invited to complete a one-way video interview through Spark Hire.
This is your opportunity to introduce yourself and highlight your experience with Google Ads, Search campaigns, Performance Max, lead generation, Google Tag Manager, Google Analytics, conversion tracking, and campaign optimization.
We recommend sharing specific examples of campaigns you’ve managed, including monthly ad spend, lead volume, CPL, conversion improvements, and how you diagnosed or fixed tracking and performance issues.
Please complete your Spark Hire interview promptly after receiving the invitation. Candidates who do not complete the video interview may not move forward in the hiring process.
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