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Open nowPosted 243 days ago

Growth Marketer

Workable (global search)109,826 open roles

Where
Bengaluru, KA, India
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Your applicationOpen nowGrowth MarketerWorkable (global search) · Bengaluru, KA, India

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 2 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 243 days ago

Workable (global search) median: 2 days open

The posting

Quick Highlights

  • Role: Be the execution engine for growth—ship website + proof assets, build social proof in CX communities, run events end-to-end, and help the CEO push enterprise / new vertical experiments.
  • Reports to: CEO (Amit)
  • Location: Flexible (India base ok), must be able to travel & attend events in the USA
  • Stage: Team of ~25, profitable, multiple millions in ARR and growing ~150% YoY
  • Why now: Marketing is currently founder-led with high dependency on a few channels; we need to diversify channels and build repeatable GTM programs.

About the Role

You are a full-stack growth operator. You will own a set of “always-on” growth workflows:

  1. keep the website sharp and conversion-oriented (Webflow),
  2. turn wins into proof (case studies + landing pages),
  3. build credibility in the right CX communities (customer planting + social proof loops),
  4. run high-ROI events (pre/during/post),
  5. support enterprise GTM experiments with the CEO (multi-threading, biz case collateral, vertical narratives).

This is not a “strategist” role. It’s a shipper role.

What You’ll Own

1) Website (Webflow) as a Growth Surface

  • Ship weekly updates: landing pages, ICP pages, comparison pages, pricing/supporting pages.
  • Improve conversion paths: demo → follow-up → proof → close.
  • Maintain a clean content system (components, templates, SEO hygiene).

2) Case Studies + Proof Engine

  • Run a case study pipeline: identify candidates, interview, write, publish, distribute.
  • Convert proof into assets: 1-pagers, teardown posts, short videos, quote cards, “before/after” metrics pages.
  • Keep the site proof library current and organized.

3) Community Growth (CX + ecommerce operator communities)

  • Identify where CX leaders hang out (Slack/Discord/LinkedIn groups/events).
  • “Plant” customers ethically: enable them with narratives, templates, and prompts—without being spammy.
  • Systematically create social proof: testimonials, threads, comments, customer-led mini stories.

4) Events (USA) — Full Funnel Ownership

  • Decide which events to attend based on expected ROI and ICP density.
  • Negotiate: speaking slots, sponsorships, roundtables, dinners, side events.
  • Run event playbooks: pre-book meetings, on-site capture (content + leads), and post-event follow-ups.
  • Measure ROI (pipeline created, influenced revenue, CAC payback assumptions).

5) Enterprise + New Vertical GTM Experiments (with CEO)

  • Support multi-threading: research stakeholders, map orgs, prep outreach sequences.
  • Create enterprise collateral: business case decks, security/IT readiness docs (with help), ROI calculators, vertical landing pages.
  • Turn learnings into a repeatable motion (so we can later hire dedicated demand gen + AEs for it).

AI-First Expectations (Non-negotiable)

You will use AI daily to move faster and cheaper:

  • Draft pages, case studies, event outreach, follow-ups, community posts—then edit to high quality.
  • Build lightweight automations (Zapier/Make), scrapers, enrichment workflows, and content repurposing.
  • Treat AI like a junior team: you direct, QA, and ship.

(We care about output, not “AI enthusiasm.”)

What Success Looks Like

In the first 30 days

  • Ship 4–6 Webflow improvements (new pages or major rewrites).
  • Publish 2 case studies or proof pages.
  • Build a community list + engagement plan (top 10–20 communities + weekly cadence).
  • Produce an events shortlist + ROI model, and lock 1–2 event bets.

In 60–90 days

  • Website becomes a consistent pipeline assist: clearer positioning + proof paths + faster page velocity.
  • Proof engine running: 2+ proof assets/month (case study or equivalent).
  • Community motion working: weekly customer proof moments (comments/posts/threads) without spam vibes.
  • 1–2 events executed with disciplined pre-booking + post-event conversion.
  • Enterprise experiment: at least 1 vertical narrative + landing page + collateral pack shipped.

Requirements

You’d Be a Great Fit If You:

  • Have 3–6 years in B2B SaaS marketing (ideally early-stage) as a generalist/operator.
  • Are hands-on with Webflow (or equivalent) and can ship without waiting on designers.
  • Can interview customers and write crisp, metric-backed stories.
  • Have run events with real ROI thinking (not just “brand presence”).
  • Are comfortable working directly with a founder and moving fast with incomplete information.
  • Bonus: experience marketing to ecommerce operators, CX leaders, or enterprise buyers.

Competencies We Screen For

  • Shipping velocity: you produce visible work weekly.
  • Taste + clarity: you can write/structure pages that feel crisp and credible.
  • Distribution instincts: you know how to get proof in front of the right people.
  • ROI discipline: you can justify events and programs with numbers.
  • AI leverage: you can use AI + automation to do the work of 2–3 people.
  • Founder-level ownership: you don’t need reminders.

Benefits

Why Join Us

  • Real scale: Multiple Millions in ARR, profitable, growing fast.
  • High impact: you’ll directly reduce channel dependency and build new growth motions.
  • Autonomy + budget: CEO-led GTM with meaningful spend already in motion.
  • Small elite team: high standards, high ownership, high comp upside.

Interview Process (example)

  1. Screen (30 min): past wins + what you shipped recently
  2. Take home assignment (1 day): we’ll give you an assignment and evaluate your ability to understand our ICP and your taste.
  3. Deep dive (CEO): taste, velocity, prioritization, AI workflows
  4. Reference checks

We strive to finish the whole interview process in 2 weeks or under.

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