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Open nowPosted 39 days ago

Growth Marketing Manager

Workable (global search)108,016 open roles

Where
Los Angeles, CA, United States
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Your applicationOpen nowGrowth Marketing ManagerWorkable (global search) · Los Angeles, CA, United States

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 39 days ago

Workable (global search) median: 7 days open

The posting

We're looking for a highly entrepreneurial, creative, and execution-oriented Growth Marketing Manager to develop and execute marketing programs that accelerate Tapstitch's growth.

This is a broad, highly cross-functional role spanning growth marketing, brand, product marketing, go-to-market, organic growth, PR, events, and strategic marketing initiatives.

You'll work closely with Marketing, Business Development, Product, and other cross-functional teams across the U.S. and China to bring high-impact initiatives from idea through execution.

This role is ideal for a versatile, hands-on marketer who can see the big picture, move quickly, navigate ambiguity, and turn ideas into action and measurable results.

What You'll Do

Marketing Programs & Growth Initiatives

  • Develop and execute integrated marketing programs that drive brand awareness, customer acquisition, engagement, product adoption, and GMV.
  • Identify new growth opportunities across organic content, partnerships, PR, events, communities, and other channels.
  • Build marketing programs around key customer segments, products, partnerships, and business priorities.
  • Develop campaign concepts, messaging, creative briefs, and activation strategies.
  • Partner cross-functionally to bring programs from concept through execution.
  • Establish goals and KPIs for marketing programs and analyze performance to identify opportunities for optimization and scale.
  • Help develop repeatable marketing programs that can grow across audiences and markets.

Product Marketing & Go-to-Market

  • Support and execute go-to-market strategies for new products, platform capabilities, integrations, and launches.
  • Translate product features into compelling customer value propositions, positioning, messaging, and marketing stories.
  • Develop product marketing programs that drive awareness, education, adoption, and usage.
  • Partner closely with Product and cross-functional teams in the U.S. and China to understand product roadmaps and business priorities.
  • Translate global product capabilities into relevant marketing strategies for the U.S. market.
  • Coordinate GTM execution across Marketing, Product, Creative, Business Development, Customer Success, and other teams.
  • Develop launch materials including product pages, educational content, case studies, sales enablement, and campaign assets.
  • Track launch performance and identify opportunities to improve future GTM programs.

Organic Growth & Content

  • Support Tapstitch's organic growth strategy across SEO, content, social, community, partnerships, and emerging discovery channels.
  • Identify content and search opportunities across fashion, apparel manufacturing, ecommerce, print-on-demand, entrepreneurship, and creator commerce.
  • Develop content programs that build authority, generate qualified traffic, and acquire new merchants.
  • Work with internal and external partners to create thought leadership, educational content, customer stories, and industry insights.
  • Monitor organic traffic, search visibility, competitive positioning, and conversion.
  • Explore emerging opportunities including AI search and generative engine optimization (GEO).

Brand, PR & Communications

  • Support marketing programs that strengthen Tapstitch's positioning as a leading fashion-on-demand platform.
  • Identify compelling company, product, customer, and partnership stories that can generate earned media and organic awareness.
  • Help develop campaigns and content that differentiate Tapstitch across fashion, ecommerce, and creator commerce.
  • Identify relevant cultural moments, industry trends, and conversations where Tapstitch can participate.
  • Maintain consistent positioning and messaging across product marketing, PR, content, events, and partnerships.

Events & Activations

  • Help develop and execute marketing programs around trade shows, conferences, brand activations, workshops, community events, and webinars.
  • Identify event opportunities that can increase brand awareness, acquire customers, and generate pipeline.
  • Develop creative activation concepts that make Tapstitch stand out and support measurable business goals.
  • Coordinate event execution including programming, partnerships, onsite experiences, content capture, and post-event amplification.
  • Turn events into broader marketing moments through PR, social content, creator participation, and customer storytelling.
  • Represent Tapstitch at select industry events and activations.

Strategic & Special Projects

  • Own and support high-priority marketing projects as business needs evolve.
  • Identify new marketing programs, partnerships, audiences, and growth opportunities.
  • Conduct customer, competitive, and market research to inform marketing strategies.
  • Work cross-functionally across U.S. and China-based teams to move initiatives from idea to execution.
  • Help bridge communication and execution between global and U.S. teams.
  • Bring structure to ambiguous projects and turn them into clear, actionable plans.
  • Jump into high-impact marketing opportunities as priorities evolve.

Requirements

What We're Looking For

  • 4+ years of marketing experience across growth, product marketing, brand, integrated marketing, or related roles.
  • Proven ability to take marketing programs from idea through execution, working across multiple initiatives at once.
  • Experience with product marketing, GTM, organic growth, content, PR, events, or partnerships.
  • Strong understanding of positioning, messaging, storytelling, and customer acquisition.
  • Highly hands-on, resourceful, and proactive, with the ability to thrive in a fast-moving environment.
  • Strong project management, communication, and cross-functional collaboration skills.
  • Comfortable working across global teams and time zones, including close collaboration with teams in China.
  • Experience in fashion, apparel, ecommerce, creator commerce, or high-growth startups is a plus.
  • Experience with Shopify, TikTok Shop, SEO, or AI/GEO search is a plus.
  • Mandarin Chinese proficiency is a plus.

What Does Success Look Like?

Success will be measured by your ability to drive merchant acquisition and marketing-attributed GMV, accelerate organic growth and search visibility, increase brand awareness, engagement, and earned media, generate pipeline through events, and successfully execute high-impact marketing programs.

Benefits

Why Join Tapstitch?

  • Help build the next generation of fashion-on-demand at a rapidly growing global company.
  • Get real ownership to build, launch, and scale marketing programs from the ground up.
  • Work where fashion, technology, ecommerce, and creator culture collide.
  • Turn bold ideas into real campaigns, launches, and experiences—fast.
  • Work alongside global teams to shape how Tapstitch wins in the U.S. market.
  • Join at a stage where your work can have an outsized impact on the brand and its growth.
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