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Open nowPosted 227 days ago

Head of Advertising & Performance Marketing

Workable (global search)107,990 open roles

Where
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
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Your applicationOpen nowHead of Advertising & Performance MarketingWorkable (global search) · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Workable (global search)'s own form.

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 6 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 227 days ago

Workable (global search) median: 6 days open

The posting

Head of Advertising & Performance Marketing Location: Kuala Lumpur (Hybrid) Open to: Malaysians and Expats currently in Malaysia (no relocation provided)

Why You Should Apply - Opportunity to take risks and think outside the box in a culture that values marketing and advertising as key drivers of growth and profit. - Full autonomy over a substantial advertising budget (USD 2 million per month). - Chance to incorporate new AI technologies and run global campaigns focused on conversion. - Ability to scale in-house capabilities and lead a small team of 2. - Freedom to experiment with various channels including Meta, TikTok, YouTube, Google Ads, KOLs, and UGC. - Supportive environment with a “blank cheque” approach to innovation and experimentation.

Key Responsibilities - Set and build advertising and performance marketing strategies, with ongoing monitoring, optimization, and continuous improvement. - Leverage data in collaboration with the in-house data analysis team to deeply understand customer behavior from the product owner’s perspective. - Identify new audiences, uncover pain points, and develop innovative conversion strategies. - Take full ownership of the budget and forecasting, and be accountable for both successes and failures, with support from a Director of Advertising for mentorship and business integration. - Gain hands-on experience with AI-driven advertising, including automation, predictive bidding, and creative AI optimization, to future-proof your career.

Requirements - Minimum 6 years’ experience in Performance Marketing, with at least 3 years in a leadership role. - Strong hands-on experience managing large digital advertising budgets (ideally USD 1M+ per month). - Deep expertise in Meta and Google advertising ecosystems. - Proven track record in improving CAC efficiency and scaling customer acquisition. - Solid understanding of LTV, ROAS, attribution modeling, and cohort-based performance analysis.

About the Company & Team - Rapidly scaling digital subscription business, especially in the USA, with recurring income streams. - Global marketing team of 30 professionals. - Strong, established brand presence within its niche, leveraging advanced technology. - Positive work culture with low turnover; employees are aligned with the company mission and empowered to optimize processes and strive for excellence.

How to Apply - Click the “apply” button to submit your application. - CVs do not need to be up-to-date; LinkedIn profiles are also accepted. - The recruiter is open to sharing more information before you formally apply. - Every applicant or enquiry will receive a response.

Note - For expats: You must already be working in Malaysia or have worked in Malaysia within the last 5 years.

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