The posting
About Modern
Modern is an AI-native data and intelligence platform for commerce brands, and an ai Residency that runs on it every day.
That second part matters more than it sounds. Our ai Residency team operates a portfolio of DTC brands using this exact platform: attribution, cohort analysis, media mix, creator performance, lifecycle. Every feature has already survived contact with real P&Ls and real clients before it reaches anyone else.
It also means you'll have something most B2B social people would trade a limb for: a constant supply of real data, real results, and real operator stories to build content from.
The Role
Modern should be the company operators can't stop talking about. The platform they feel behind for not using yet.
We're not there. The product earns that reputation; the market doesn't know it yet. Your job is to close that gap.
You own how Modern shows up publicly and how demand gets created. Social is the center of gravity. The day-to-day craft of this job is content and community across platforms, and everything else extends from it.
The hard part of this role is audience. You're talking to two groups at once. AI-native builders and technical operators who will judge us instantly on whether we actually know what we're talking about, and brand owners doing $5M–$50M who care about one thing: does this make me money. Content that impresses the first group often alienates the second. You need to speak to both without sounding like you're hedging, and know which platform is for which.
What You'll Own
Content strategy and execution across every platform. LinkedIn, X, TikTok, Meta, YouTube, Reddit, and wherever the conversation moves next. Each one gets a distinct approach, not the same post reformatted five ways. You're writing, filming, editing, and shipping. This is a hands-on role.
Community, not just audience. Showing up in the places operators already are: Reddit threads, Slack and Discord communities, comment sections, DMs, and building relationships rather than broadcasting. Eventually, building a space of our own.
Founder and executive brand. Leadership's personal accounts are often the highest-converting channel in B2B. You'll ghostwrite, coach, and build a consistent presence for our executives on LinkedIn and X.
AI creator and influencer partnerships. Sourcing, vetting, and managing relationships with AI-native creators and commerce operators who can credibly speak about what we've built. You'll run this end-to-end and partner closely with the Head of Sales, since these relationships turn into pipeline.
Demand generation beyond social. Newsletter, podcast or video series, webinars, events and conference presence. You'll decide which of these are worth doing and prove it before scaling.
Turning data into content. This is our unfair advantage. We sit on aggregate commerce performance data and a portfolio of brands with real outcomes. Benchmark reports, teardowns, trend analysis, "here's what actually happened when" posts. You'll work with the data team to turn that into content nobody else can publish.
Measurement. You'll define what good looks like beyond follower count and report on it honestly. Reach and engagement, yes, but also site traffic, signups, pipeline influenced, and community growth.
What Success Looks Like
First 30 days: You've learned the product well enough to have opinions about it, audited our current presence and our competitors', and delivered a channel-by-channel strategy with a clear argument for where to focus first.
First 90 days: A consistent publishing cadence running across priority platforms. Executive accounts active. A first data-driven content asset shipped. Early creator conversations underway.
First 6 months: Measurable growth in audience and, more importantly, inbound. A working creator program with active partners. Content is generating conversations the sales team can act on.
First 12 months: Modern has a recognizable voice in the commerce-AI conversation. Social is a documented source of pipeline. You know which channels deserve more investment and can defend it with numbers.
Who You Are
5+ years in social, with B2B SaaS or AI experience. This is firm. If your background is consumer brands, personal influencer accounts, or DTC product marketing only, this isn't the right role. Selling software to operators is a different craft and the learning curve would be too steep. B2B commerce-tech or martech experience is ideal.
You're a strong writer with a distinct voice. B2B social lives or dies on whether it sounds like a person. You can write something sharp and specific rather than something safe.
You're deep in the AI landscape. You follow what's shipping, you understand the difference between a real capability and a demo, and you can explain any of it to someone who doesn't care about the technology, only the outcome. You use AI tools in your own workflow and you're fast because of it.
You understand commerce operators. You know what a brand owner's day looks like, what they're anxious about, and what makes them roll their eyes. You can spot marketing that's talking down to them.
You can produce, not just plan. Scripting, filming, editing, designing a passable graphic. You'll have support, but you should be able to take an idea to published without a queue.
You know how communities work because you've been in them. You've built or grown one, or you're a real participant in several. This isn't something you can fake for long.
You think in funnels, not vanity metrics. You can connect a piece of content to a business outcome, and you're honest when you can't.
Bonus Points
- You've built a founder's personal brand from near-zero
- You've run an influencer or creator program in B2B, where the playbook is much less obvious than in consumer
- You've launched a newsletter or podcast that people actually read or listen to
- Experience with e-commerce, DTC, or marketing analytics
- You have your own audience in the AI or commerce space
- You've built automation or agentic workflows to scale your own content production
Why This Role
Content nobody else can make. Aggregate commerce data and a portfolio of brands with documented outcomes. Most B2B marketers are inventing thought leadership from nothing; you'll have receipts.
Full ownership. You're not one voice on a marketing team. You define what Modern sounds like and you're the first marketing hire on the platform side.
A category being written right now. AI in commerce is unsettled. Whoever explains it clearly gets to shape how people think about it. That's a rare window.
Honest about the stage: you'll be a team of one for a while, and the scope is genuinely wide. You'll have to choose what not to do. If you need a defined lane and a content calendar handed to you, this will be frustrating.
Benefits
Competitive salary
Competitive health benefits
Unlimited PTO
Health and wellness credit
Fully remote
A front-row seat at an AI-native company building the future of how brands and creators work together
