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Open nowPosted 33 days ago

Head of Brand & Retail Expansion

Workable (global search)108,016 open roles

Where
Kifisia, Attica, Greece
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Your applicationOpen nowHead of Brand & Retail ExpansionWorkable (global search) · Kifisia, Attica, Greece

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Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 33 days ago

Workable (global search) median: 7 days open

The posting

Optimal, on behalf of its clients, Bleecker & Love, a Greek lifestyle brand, is seeking a Head of Brand & Retail Expansion.

We are looking for someone who wants real ownership: the person who takes Bleecker & Love from a beloved local brand into new retail partnerships, new cities, and new audiences.

The Head of Brand & Retail Expansion will own marketing and growth for Bleecker & Love end-to-end: creating and running marketing campaigns, designing brand activations, and building new retail and co-branding partnerships. This is a hands-on, high-ownership role for someone who wants to build the next chapter of a growing, handmade Greek brand.

Key Responsibilities

Marketing & Campaigns:

• Plan, create, and execute marketing campaigns across digital, social, and offline channels

• Develop the content and communication calendar in line with brand identity and seasonal collections

• Track campaign performance and adjust strategy based on results

Brand Activations:

• Conceive and plan activations that build visibility and community around the brand

• Coordinate execution with internal team and external suppliers/vendors

Retail Partnerships & Co-Branding:

• Identify and approach retail stores, concept stores, and boutiques for new stocking and co-branding opportunities

• Negotiate and manage terms of retail partnerships

• Expand and manage relationships with existing partners (museums, hospitality, brands — building on current collaborations)

Relationship-Building & Business Development:

• Build and maintain a network of retail, hospitality, and brand contacts to fuel future collaborations

• Represent Bleecker & Love at relevant industry events and meetings

• Bring new partnership and expansion opportunities to the founder for decision-making

Requirements & Qualifications

• 3–6+ years in marketing, brand management, or retail/business development (fashion, lifestyle, or design-led brands preferred)

• Track record of running marketing campaigns and/or building retail or partnership relationships

• Experience planning events or brand activations is a strong plus

• Comfortable operating solo in a small company, wearing multiple hats

• Excellent communication and negotiation skills

• Fluent in Greek and English (additional languages a plus, given international expansion goals)

• Based in or able to work hybrid from Athens

Success Looks Like

• A consistent, effective marketing campaign calendar driving brand awareness and sales

• New retail/co-branding partnerships signed and active

• A growing network of retail, hospitality, and brand relationships feeding future opportunities

What We Offer

• High ownership and direct influence on brand direction and growth

• Hybrid work arrangement based in Athens

• A creative, handmade-in-Greece brand with real international potential

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