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Open nowPosted 9 hours ago

Head of Growth

Workable (global search)106,839 open roles

Where
Mumbai, MH, India
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Your applicationOpen nowHead of GrowthWorkable (global search) · Mumbai, MH, India

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The clock on this job

Early applications get read.

9.0% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 5 days.

Share of postings closed within
  1. 1.8%1 day
  2. 3.9%3 days
  3. 9.0%7 days
  4. 15.5%14 days
  5. 33.9%30 days
This job: posted 9 hours ago

Workable (global search) median: 5 days open

The posting

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟰𝟬𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟱𝟬𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟰𝟬-𝟱𝟬 𝗟𝗣𝗔)

Experience: 8+ yrs

Location: Mumbai, Maharashtra, India, India

Job Type: Full-time

We are looking for a strategic, data-driven, and hands-on Head of Performance Marketing & User Acquisition to lead paid growth, scale user acquisition, and drive measurable business outcomes in the gaming industry. The ideal candidate will have a proven track record of scaling performance marketing budgets significantly, building structured creative-testing systems, and optimising campaigns across multiple advertising platforms.

This role combines performance strategy, analytical decision-making, creative experimentation, team leadership, and AI-driven marketing innovation. You will be responsible for building scalable acquisition engines that improve user growth, retention, and return on marketing investment.

Requirements

Key Responsibilities

  • Own the end-to-end performance marketing and user acquisition strategy, including campaign architecture, channel selection, audience targeting, bidding, and optimisation.
  • Lead paid acquisition across Meta Ads, Google Ads, and other relevant platforms, including gaming-specific networks and affiliate channels.
  • Develop and execute strategies to scale acquisition budgets substantially while maintaining sustainable CPI, ROAS, retention, and user-quality benchmarks.
  • Build structured creative-testing frameworks covering concept development, hooks, formats, messaging, audience variations, and clear kill-or-scale criteria.
  • Analyse campaign performance, user cohorts, retention trends, conversion rates, and return on ad spend to guide growth decisions.
  • Own marketing budget allocation, channel mix, cost economics, and performance forecasting to maximise return on investment.
  • Establish a measurement philosophy and integrated growth roadmap across performance marketing, social media, community, and related functions.
  • Partner with Product teams to align marketing campaigns with game launches, new modes, feature releases, updates, and patches.
  • Lead, mentor, and develop direct reports across Performance & Growth Marketing and Marketing Operations, setting priorities and resolving execution trade-offs.
  • Oversee day-to-day execution across ASO and content marketing, ensuring alignment with acquisition and growth objectives.
  • Drive AI adoption across campaign analysis, creative iteration, reporting, planning, and team workflows.
  • Collaborate with business leadership on brand positioning, consumer insights, audience behaviour, and evolving growth opportunities.
  • Establish clear KPIs, reporting dashboards, testing processes, and performance reviews to continuously improve marketing effectiveness.

What Makes You a Great Fit

  • 8–10 years of experience in performance marketing, growth marketing, or user acquisition, with substantial hands-on execution experience.
  • Proven experience scaling marketing budgets from tens of lakhs to crores, demonstrating meaningful growth rather than incremental optimisation alone.
  • Strong expertise in Meta Ads and Google Ads, including campaign structures, bidding strategies, creative optimisation, attribution, and budget management.
  • Demonstrated success in building structured creative-testing systems with measurable before-and-after results.
  • Strong analytical capabilities across CPI, ROAS, retention, cohort performance, acquisition costs, and user lifetime value.
  • Experience managing additional acquisition channels such as affiliates, Moloco, Unity Ads, or other gaming-focused advertising networks.
  • AI-first working habits, with practical use of AI tools for performance analysis, creative development, reporting, and workflow automation.
  • Proven ability to lead teams, mentor marketers, manage competing priorities, and develop individual capabilities.
  • Experience with analytics tools such as Looker Studio, Mixpanel, or comparable platforms is an advantage.
  • Familiarity with ASO, content marketing, social media, and community-led growth.
  • Experience in gaming, esports, mobile apps, or other fandom-driven consumer categories is highly desirable.
  • Strong commercial judgement, communication skills, ownership, and the ability to connect marketing performance with business outcomes.
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