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Open nowPosted 82 days ago

Head of Growth and Brand Marketing

Workable (global search)108,016 open roles

Where
Gurugram, HR, India
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Your applicationOpen nowHead of Growth and Brand MarketingWorkable (global search) · Gurugram, HR, India

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 82 days ago

Workable (global search) median: 7 days open

The posting

This role is with one of our portfolio company.

We are looking for a founder-minded Head of Growth & Marketing to own the company's brand narrative, market positioning, and full-funnel growth.

You will define that story, build the brand infrastructure behind it, and translate it into growth loops. If you've done 0-to-1 market-building, developed insight-led positioning frameworks, marketed a consumer product — this is the role.

Responsibilities:

  • Define company's brand narrative and positioning for distinct audiences. Build the consumer brand from the ground up — what it stands for, who it's for, and why.
  • Build the positioning ladder: what it stands for, who it serves, and why it wins against alternatives.
  • Commission and use audience research, customer insights, and competitive intelligence to sharpen positioning regularly.
  • Drive brand consistency across all surfaces — digital, content, events, partnerships, and PR.
  • Develop customised messaging, outreach frameworks, and engagement playbooks for each cohort — not one-size-fits-all.
  • Work with product and data teams to measure brand health, customer NPS, and advocacy beyond vanity metrics.
  • Drive consumer acquisition across paid, organic, and referral channels with clear CAC and payback discipline.
  • Lead strategy and execution across Instagram, LinkedIn, YouTube, and emerging platforms for both B2C (consumer) and B2B audiences.
  • Build a content engine: editorial calendar, platform-native formats, production workflow, and a test-and-learn rhythm.
  • Own paid acquisition strategy across Meta, Google, and relevant platforms — budgeting, creative strategy, and ROAS.
  • Build SEO as a long-term compounding asset: keyword strategy, content SEO, and technical SEO in partnership with engineering.
  • Design and run growth experiments: landing pages, funnel tests, cohort A/Bs — with fast failure cycles.
  • Manage the full funnel from awareness to activation with clear KPI ownership at each stage.
  • Build integrated campaigns spanning owned, earned, and paid channels — always anchored to a sharp positioning brief.

Requirements

  • 7–12 years in marketing with a strong track record spanning brand strategy and growth — not one or the other.
  • Experience doing 0-to-1 market-building — launching a brand, a product, or a platform in a new market.
  • Demonstrated ability to develop insight-led positioning frameworks and translate them into integrated campaigns.
  • Comfort owning P&L or significant budget — not just executing campaigns but making investment decisions.
  • Direct B2C / D2C marketing experience — owning a consumer funnel including acquisition, retention, and repeat purchase.
  • Hands-on exposure to performance marketing — Meta Ads, Google Ads, analytics platforms.
  • Strong storytelling instinct — can write a crisp brand brief as easily as a media plan.
  • Experience managing cross-functional teams and external agency relationships.
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