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Open nowPosted 3 days ago

Head of Marketing

Workable (global search)107,990 open roles

Where
Cyprus
Work mode
Remote
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Your applicationOpen nowHead of MarketingWorkable (global search) · Cyprus

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 6 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 3 days ago

Workable (global search) median: 6 days open

The posting

Our partners are looking for a strong Head of Marketing who can think beyond standard promotion and drive growth across our entire game portfolio. Brand positioning, global PR, lead-gen campaigns, and trade show presence: what you build directly impacts our visibility, operator partnerships, and market reach.

Requirements

🧩 What you’ll do

  • Drive Strategy & Execution: Develop and implement an end-to-end B2B marketing strategy, defining ambitious goals, key promotion channels, and measurable KPIs;
  • Budget & Performance Management: Take full ownership of marketing budgets, optimize spending, and continuously evaluate campaign ROI;
  • Brand & PR Ownership: Elevate brand recognition, manage our industry reputation, and build strong relationships with iGaming media, partners, and influencers;
  • Digital & Content Leadership: Coordinate integrated digital marketing efforts, including SMM, SEO, email campaigns, and content strategy designed to engage operators and players alike;
  • Market & Competitor Intelligence: Deep-dive into market trends, analyze competitor strategies, and identify new growth channels within the iGaming space;
  • Team Leadership: Build, mentor, and inspire a high-performing marketing team, fostering an environment of accountability and continuous learning;
  • Events & Trade Shows: Plan, coordinate, and lead our presence at top international iGaming events and expos to maximize networking and business opportunities;
  • Visual Identity & Design Oversight: Collaborate with designers to approve visual assets, ensuring high standards and consistency across all promo materials.

💎 What you bring

  • 3+ years of marketing experience in iGaming (game provider side preferred), with a proven track record of shipping successful campaigns and scaling brand awareness;
  • Deep understanding of B2B marketing dynamics in the slots/casino ecosystem;
  • Strong experience in budget allocation, performance analytics, and KPI tracking;
  • Hands-on expertise in digital channels (SMM, SEO, Email) and event management for international trade shows (ICE, iGB, SiGMA, etc.);
  • Strategic mindset combined with the ability to execute quickly without unnecessary red tape;
  • Fluency in English (written and spoken).

🧠 Nice to have

  • Established network of iGaming media contacts, affiliates, and event organizers;
  • Experience working directly with game studios or casino operators;
  • Knowledge of PR strategies tailored to regulatory nuances in various jurisdictions;
  • Strong visual eye and experience briefing/managing visual content production.
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