Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 24 days ago

Head of Product Marketing (Lending)

Workable (global search)108,016 open roles

Where
Quezon City, Metro Manila, Philippines
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowHead of Product Marketing (Lending)Workable (global search) · Quezon City, Metro Manila, Philippines

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Workable (global search)'s own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 24 days ago

Workable (global search) median: 7 days open

The posting

About GoTyme

GoTyme is a joint venture between the Gokongwei Group, one of the biggest conglomerates in the Philippines, and the Singapore-headquartered digital banking group Tyme. This venture combines the trusted Gokongwei brand, customer base, and distribution ecosystem with Tyme’s globally proven digital banking technology and hands-on experience building South Africa’s leading digital bank, TymeBank, one of the fastest-growing digital banks in the world today.

At GoTyme, we have embarked on a journey to democratize financial services and bring next-level banking to the Philippines. We seek individuals who share our belief that the game is worth changing, to join our growing team of GoTymers as we build, launch, and scale a bank that empowers all Filipinos to navigate a path to financial freedom.

About the role

The Head of Product Marketing (Lending) is a strong GTM operator who turns strategy into repeatable, scalable go-to-market systems, from launch playbooks to always-on programs, for GoTyme Bank's portfolio of financial products and services. This role owns full-funnel execution: positioning, sequencing, channel mix, and measurement, and is judged on commercial results, not just plans.

This role is expected to build a portfolio strategy around customer needs and occasions, then operationalizes it into segment-specific GTM plans and builds a team of independent, commercially minded marketers who can each own a GTM motion end to end. Retail and commercial instinct, ecosystem awareness, and taste are valued as accelerants to sharper GTM decisions, not as substitutes for execution rigor.

  • Strong operator who turns strategy into repeatable, scalable GTM systems, from launch playbooks to always-on programs.
  • Owns full-funnel go-to-market execution: positioning, launch sequencing, channel mix, and measurement, translated into commercial results.
  • Builds a portfolio strategy around customer needs and occasions, then operationalizes it into segment-specific GTM plans.
  • Connects customer insight and data to commercial opportunity, and moves fast from insight to executed program.
  • Sets and owns GTM KPIs (activation, conversion, ROI) and iterates programs based on performance, not opinion.
  • Builds and leads a team of independent, commercially minded marketers who can each own a GTM motion end to end.
  • Strong retail and commercial instinct that shows up in pricing, packaging, and channel decisions, not just campaign strategy.
  • Thinks in ecosystems (partnerships, merchants, channels, loyalty, rewards, and distribution) enough to unlock incremental GTM channels. A plus, not the core ask.
  • Comfortable challenging category convention when the data supports a bolder GTM bet.
  • Has taste: recognizes what's distinctive and culturally relevant enough to translate into sharper positioning. Nice-to-have, not a gatekeeping requirement.

Requirements

  • Bachelor’s degree in Marketing, Business Administration/ Management, or a related field is required
  • At least 7 years leading go-to-market execution in marketing, product marketing, growth, or similar roles, with a demonstrated track record of building repeatable GTM systems and hitting commercial/growth KPIs (activation, conversion, ROI)
  • Industry background matters less than proven GTM execution. Strong fits include consumer retail, e-commerce, marketplaces, super apps, travel, loyalty, FMCG with strong commercial exposure, consumer tech, and product-led fintech (a track record of using growth loops and activation/retention mechanics to drive adoption is a strong signal). B2B and lending experience are not a fit for this role.
  • Proficient in GTM strategy, planning, and hands-on execution, from playbook design to launch
  • Proficient in project management and stakeholder management
  • Fluent in funnel metrics, experimentation, and lifecycle marketing, comfortable owning activation, conversion, and ROI numbers
  • Knowledge in business intelligence, product management & implementation
  • Excellent communication skills and the ability to work with diverse teams
From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Workable (global search)'s own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Workable (global search)'s form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Workable (global search)'s answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.