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Open nowPosted 24 days ago

Inbound Marketing Lead

Workable (global search)108,016 open roles

Where
South Africa
Work mode
Remote
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Your applicationOpen nowInbound Marketing LeadWorkable (global search) · South Africa

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Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 24 days ago

Workable (global search) median: 7 days open

The posting

Own and drive DotActiv’s inbound marketing methodology by combining AI-assisted content creation with internal domain knowledge. This role requires an execution-focused marketer who can manage our graphic designer, interview technical Subject Matter Experts (SMEs), and leverage modern AI tools to maintain a high-volume, high-quality inbound engine.

Who Is DotActiv?

At DotActiv, we pride ourselves on providing the global retail market with high-quality category management software and advisory services that improve the in-store shopping experience for everyone.

Our deeply integrated all-in-one category management software reduces the complexity of the interdependent nature of data-driven clustering, assortment, floor and shelf planning. Meanwhile, our talented people and highly refined processes enable us to deliver stress-free speed to impact with unrivalled convenience and efficiency.

With DotActiv, you get integrated all-in-one software that empowers you with unrivalled support, regular updates and proactive monthly guidance from our customer success team.

Key Responsibilities:

  • Inbound & Content Execution: Drive the inbound marketing engine by planning, producing, and distributing articles, case studies, emails, and lead magnets aligned with customer journeys.
  • AI-Powered Workflows: Actively use generative AI platforms (ChatGPT, Claude, etc.) to draft, repurpose, and scale written content efficiently without sacrificing tone or technical accuracy.
  • SME Knowledge Extraction: Interview internal product specialists and industry experts to extract domain knowledge and convert it into high-value marketing assets.
  • Graphic Designer Management: Direct the workflow, deadlines, and output of the in-house Graphic Designer to ensure visual content supports copy and brand guidelines.
  • Funnel & Asset Optimisation: Monitor core inbound metrics (traffic, conversion rates, MQLs) using CRM/marketing platforms and iterate on underperforming assets.

Requirements

Requirements & Qualifications

  • Experience: 2–4 years of hands-on experience in B2B content marketing or inbound marketing (SaaS/Software experience is a strong advantage).
  • AI Tool Literacy: Proven, daily proficiency using AI tools to accelerate research, copywriting, and content ideation.
  • Methodology: Solid understanding of inbound marketing fundamentals, lead generation funnels, and SEO basics.
  • Leadership & Project Management: Capability to coordinate visual creative work, manage content calendars, and keep production on schedule.
  • Communication: Exceptional written English skills with a sharp eye for editing and technical accuracy.

Benefits

Here's what you can expect from DotActiv when joining the team as a Category Planner.

  • You’ll receive a Cost to Company of between R18 000 - R25 000
  • You’ll have the opportunity to upskill yourself in any field that adds value to your current position;
  • We offer you a transparent job grading system; and
  • We offer you a developmental path specific to your circumstances, allowing you to track your progress.
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