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Open nowPosted 107 days ago

Inbound Marketing Manager

Workable (global search)108,016 open roles

Where
Kenya
Work mode
Remote
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Your applicationOpen nowInbound Marketing ManagerWorkable (global search) · Kenya

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 107 days ago

Workable (global search) median: 7 days open

The posting

Inbound Marketing Manager (B2B Pipeline & Demand Generation)

Position Type: Full-Time, Remote Working Hours: U.S. Business Hours

About the Role

We’re hiring a content-driven and inbound-focused Inbound Marketing Manager to build and scale a high-performing organic B2B lead generation engine.

This is not a cold outreach role.

Your focus will be:

  • Creating high-performing LinkedIn content
  • Driving meaningful audience engagement
  • Turning conversations into qualified pipeline
  • Building repeatable inbound growth systems

You’ll work closely with the founder, who handles closing, while you focus on generating consistent inbound opportunities through content, positioning, and relationship-building.

This role is ideal for someone who understands how to turn content into pipeline — not just impressions or engagement.

What You’ll Own

Content-Driven Lead Generation (Primary Focus)

  • Create and manage high-performing:
  • LinkedIn posts
  • Carousels
  • Hooks
  • Content campaigns
  • Develop content angles that attract:
  • Founders
  • Decision-makers
  • High-intent B2B buyers
  • Continuously test and optimize content based on:
  • Reach
  • Engagement
  • Conversations
  • Pipeline impact
  • Build content strategies designed to generate inbound demand

Content → Conversation → Pipeline

  • Turn:
  • Likes
  • Comments
  • Profile views
  • Inbound engagement into meaningful conversations
  • Initiate natural, value-driven DMs based on user intent
  • Qualify prospects and move them into the sales pipeline
  • Build repeatable inbound workflows that generate qualified opportunities

Audience Engagement & Lead Nurturing

  • Engage consistently with prospects through:
  • Comments
  • DMs
  • Ongoing conversations
  • Build long-term relationships with leads and decision-makers
  • Nurture inbound prospects through:
  • Thoughtful follow-ups
  • Educational content
  • Strategic messaging
  • Maintain a non-salesy, trust-driven communication style

Funnel & Conversion Optimization

  • Build simple inbound funnels: Content → Engagement → Conversation → Call
  • Develop:
  • Lead magnets
  • Nurture flows
  • Conversion paths
  • Optimize conversion rates across each funnel stage
  • Improve content performance using data-driven insights

Sales & Founder Collaboration

  • Work closely with the founder to improve lead quality and conversion
  • Share insights regarding:
  • Audience behavior
  • Objections
  • Messaging
  • Content performance
  • Optionally support early-stage sales conversations where needed

Required Experience & Skills

  • 2+ years of experience in:
  • Inbound marketing
  • Content-led lead generation
  • Organic B2B growth
  • Strong experience growing and managing LinkedIn content
  • Proven ability to generate:
  • Inbound leads
  • Booked calls
  • Pipeline through content
  • Excellent copywriting and messaging skills
  • Strong understanding of B2B sales cycles and buyer psychology
  • Ability to connect content performance directly to business outcomes

What Makes You a Great Fit

  • You know how to turn content into pipeline — not just engagement
  • You understand inbound marketing systems and buyer journeys
  • You think in:
  • Funnels
  • Conversion paths
  • Lead quality
  • You are both:
  • Creative with content
  • Analytical with performance
  • You take ownership of:
  • Leads
  • Conversations
  • Pipeline growth
  • You understand how to build trust-based relationships through content

Ideal Experience

  • Personal brand growth experience on LinkedIn
  • Experience generating inbound pipeline for:
  • B2B agencies
  • SaaS companies
  • Consulting firms
  • Service businesses
  • Familiarity with:
  • LinkedIn analytics
  • CRM systems
  • Content performance tracking
  • Experience using AI tools such as:
  • ChatGPT
  • Claude for:
  • Ideation
  • Research
  • Content optimization

What a Typical Day Looks Like

Your day may include:

  • Writing and scheduling LinkedIn content
  • Reviewing engagement and content performance metrics
  • Responding to comments and engaging with prospects
  • Starting conversations through thoughtful DMs
  • Qualifying inbound opportunities and routing leads
  • Building or refining inbound funnels
  • Collaborating with the founder on messaging and pipeline quality
  • Testing new hooks, content angles, and lead-generation ideas

In short: You build inbound demand by turning content, engagement, and conversations into qualified B2B pipeline.

Key Metrics for Success (KPIs)

  • Qualified inbound leads generated
  • Conversations started from content engagement
  • Pipeline contribution and booked calls
  • LinkedIn content performance and engagement quality
  • Funnel conversion rates
  • Audience growth and relationship quality

Why This Role Stands Out

  • Direct ownership over inbound pipeline generation
  • High-impact role tied directly to business growth
  • Work closely with the founder on strategy and execution
  • Creative freedom with measurable performance ownership
  • Opportunity to build scalable inbound systems from the ground up
  • Remote flexibility with strong long-term growth potential

Interview Process

  • Initial Screening Call
  • Recruiter Interview
  • Final Interview
  • Offer & Onboarding

Apply Now

If you:

  • Know how to generate pipeline through content
  • Understand LinkedIn-driven B2B growth
  • Enjoy turning engagement into real business opportunities

We’d love to hear from you.

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