Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 19 days ago

KOL & Community Engagement Lead

Workable (global search)108,016 open roles

Where
Quezon City, Metro Manila, Philippines
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowKOL & Community Engagement LeadWorkable (global search) · Quezon City, Metro Manila, Philippines

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Workable (global search)'s own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 19 days ago

Workable (global search) median: 7 days open

The posting

About GoTyme

GoTyme is a joint venture between the Gokongwei Group, one of the biggest conglomerates in the Philippines, and the Singapore-headquartered digital banking group Tyme. This venture combines the trusted Gokongwei brand, customer base, and distribution ecosystem with Tyme’s globally proven digital banking technology and hands-on experience building South Africa’s leading digital bank, TymeBank, one of the fastest-growing digital banks in the world today.

At GoTyme, we have embarked on a journey to democratize financial services and bring next-level banking to the Philippines. We seek individuals who share our belief that the game is worth changing, to join our growing team of GoTymers as we build, launch, and scale a bank that empowers all Filipinos to navigate a path to financial freedom.

About the role

The Influencer and Community Engagement Lead owns GoTyme Bank's influencer and community strategy: from understanding who the taste-makers and taste-followers are, to building and maintaining relationships with them, to making sure every influencer engagement is chosen, briefed, and measured in a way that actually moves the brand forward. This role manages a talent mix spanning nano, micro, and mega influencers (eventually celebrities) as well as everyday individuals and communities, across categories like lifestyle, tech, family, food & beverage, fashion, and beauty. The KOL Lead also owns the annual influencer strategy, budget allocation, and execution to scale across GoTyme Bank’s always on and launch campaigns.

Influencer & Community Landscape

  • Maintain a strong, current understanding of key influencers and communities — who the taste-makers are, who the taste-followers are, and how each group communicates and uses their platform.
  • Build and maintain the right connections, and know how to reach out to them effectively.
  • Stay current on social media trends and how people communicate across platforms.

Content Briefing & Campaign Support

  • Develop different types of briefs suited to different content formats and campaign needs.
  • Understand how influencers contribute to a campaign's overall content strategy and integrate them effectively.

Influencer Selection & Effectiveness

  • Choose influencers that are the right fit for the brand and the campaign — assessing reach, follower alignment with GoTyme's target audience, and content quality.
  • Analyze engagement, impressions, and reach data to judge effectiveness, and use that data to keep improving selection.
  • Bring creativity to how GoTyme Bank engages with influencers, beyond standard sponsored posts.

Relationship & Talent Management

  • Build long-term relationships with influencers rather than one-off transactions.
  • Manage a mix of nano, micro, and mega influencers, with a growing need to manage celebrity talent as the brand scales.
  • Also manage everyday individuals and communities, not just professional influencers.

Community & Category Coverage

  • Maintain a solid understanding of the different communities GoTyme needs to reach across categories — lifestyle, tech, family, food & beverage, fashion, beauty, and others as the brand expands.
  • Know how to tailor influencer approach to each category and cohort.

Reputation & Risk Management

  • Stay aware of issues involving specific influencers and how public sentiment toward them could affect GoTyme Bank's brand reputation.
  • Flag and manage risk proactively before it becomes a brand issue.

Project & Agency Management

  • Project-manage influencer campaigns end-to-end, including working with external agencies and analytics dashboards where needed.
  • Plan and execute product seeding — developing the concept and deciding the right timing for each KOL seeding initiative.

Budget & Annual Strategy

  • Own budget allocation for influencer initiatives throughout the year.
  • Build the overall annual influencer strategy aligned with team objectives and KPIs.
  • Choose the right talent mix to elevate the brand while staying within budget.

Requirements

  • Bachelor's degree in Marketing, Communications, or related field.
  • Minimum 3–5 years of experience in influencer/KOL marketing, social media, or talent management, preferably in fintech, tech, or consumer B2C.
  • Experience managing a mix of influencer tiers (nano to mega), with exposure to celebrity talent management a plus.
  • Proven experience with product seeding, content briefing, and campaign performance analysis.
  • Experience managing budgets and building annual strategic plans.
  • Strong project management skills and experience working with external agencies.
From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Workable (global search)'s own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Workable (global search)'s form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Workable (global search)'s answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.