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Open nowPosted 6 days ago

Lead Analyst - Marketplace Advertising

Workable (global search)108,016 open roles

Where
Mumbai, MH, India
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Your applicationOpen nowLead Analyst - Marketplace AdvertisingWorkable (global search) · Mumbai, MH, India

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 6 days ago

Workable (global search) median: 7 days open

The posting

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟭𝟬𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟱𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟭𝟬-𝟭𝟱 𝗟𝗣𝗔)

Experience: 3+ yrs

Location: Mumbai, Maharashtra, India

Job Type: Full-time

We are looking for an experienced Lead Analyst – Marketplace Advertising & Growth to manage a portfolio of client accounts while leading a team of marketplace advertising professionals. The role combines marketplace strategy, performance advertising, client management, team leadership, budget ownership, and growth planning across India's leading ecommerce and quick-commerce platforms.

The ideal candidate will have strong hands-on expertise in Amazon Ads, along with experience across Flipkart, Myntra, Nykaa, and quick-commerce platforms. You will be responsible for translating marketplace and advertising data into actionable strategies that improve revenue, efficiency, visibility, and return on advertising spend.

Requirements

Key Responsibilities

  • Develop and execute marketplace advertising strategies across Amazon, Flipkart, Myntra, Nykaa, and quick-commerce platforms.
  • Manage and optimise Amazon Ads campaigns with a focus on revenue growth, efficiency, and ROAS.
  • Identify opportunities to scale marketplace performance while maintaining advertising efficiency.
  • Lead, mentor, and develop a team of 3–6 analysts/media buyers.
  • Allocate accounts and ensure day-to-day campaign execution aligns with client objectives.
  • Own client relationships and serve as a primary point of contact for marketplace performance.
  • Conduct regular performance reviews and translate data into clear growth strategies and action plans.
  • Plan and manage monthly advertising budgets, revenue targets, and ROAS goals.
  • Analyse marketplace performance to identify trends, gaps, and opportunities for improvement.
  • Prepare accounts for major seasonal periods, promotional campaigns, and marketplace sale events.
  • Use category benchmarks, organic-share drivers, conversion rates, and market insights to develop marketplace strategies.
  • Identify opportunities to improve conversion rate, organic visibility, advertising efficiency, and overall marketplace growth.
  • Conduct market and category research to support account strategy and business planning.
  • Collaborate with Strategy and Business Development teams on pitches and prospective client discussions.
  • Provide marketplace expertise and performance insights during new-business conversations.
  • Monitor team performance and ensure consistent quality, execution, and delivery across assigned accounts.
  • Stay updated on marketplace advertising trends, platform developments, consumer behaviour, and emerging quick-commerce opportunities.

What Makes You a Great Fit

  • 3+ years of hands-on marketplace advertising experience working with Indian brands.
  • Strong practical expertise in Amazon Ads and marketplace performance marketing.
  • Working experience with Flipkart, Myntra, Nykaa, and quick-commerce platforms such as Blinkit, Zepto, or Swiggy Instamart.
  • At least 1 year of experience managing a team of 3+ people.
  • Proven experience managing and optimising large advertising budgets.
  • Strong understanding of marketplace revenue, ROAS, campaign efficiency, and performance optimisation.
  • Good understanding of organic-share drivers, conversion rate optimisation, seasonal planning, category benchmarking, and market research.
  • Strong analytical ability with a habit of using data and first-principles thinking to solve marketplace growth challenges.
  • Excellent client-management and relationship-building skills.
  • Clear, confident written and verbal communication skills.
  • Strong leadership, mentoring, delegation, and team-management capabilities.
  • Ability to balance strategic thinking with hands-on campaign execution.
  • Strong commercial awareness and understanding of ecommerce and marketplace business models.
  • Experience with Google Ads and Meta campaigns is an advantage.
  • Engineering or MBA background is an advantage.
  • Highly organised, proactive, detail-oriented, and comfortable managing multiple accounts and priorities.
  • Ability to work effectively in a fast-paced environment with ambitious growth and performance objectives.
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