The posting
About Charlotte Tilbury Beauty
Founded in 2013 by world‑renowned makeup artist and beauty entrepreneur Charlotte Tilbury CBE, Charlotte Tilbury Beauty has transformed the global beauty industry with one mission: to empower everyone, everywhere to look and feel like the most confident version of themselves. With our easy‑to‑use, easy‑to‑choose, easy‑to‑gift icons, we’ve become one of the most talked‑about beauty brands on the planet - and the magic is only growing.
Today, we’re a global beauty phenomenon, scaling at record speed across 50+ markets with over 3,000 Dream Team members bringing the Tilbury magic to life every single day. Across the world, our Retail Teams and Magic Offices work hand‑in‑hand to shape the Charlotte Tilbury experience - from the glamour of London and the style capitals of Europe, to the energy of the Americas, the vibrant beauty hubs of the Middle East and the fast‑growing innovation centres across APAC. Every region brings its own sparkle, culture and community, creating the unmistakable magic of Team Tilbury.
We’re bold. We’re disruptive. We’re powered by creativity, innovation and industry‑leading tech. And as we continue to break records across countries, channels and categories, we’re looking for extraordinary talent to join us.
About the role
You are a true brand ambassador driving your personal and counter sales target through exceptional artistry and outstanding MAGIC service. You lead by example within your team creating and driving magical customer experience through your appointments, masterclasses, tilbury theatre and Social content.
As a Lead Artist you will
AMBASSADOR
- Fluency in Charlotte Tilbury’s makeup style, language and expertise in Product Knowledge
- Building your own client base instore driving your personal profile to become a brand ambassador for your store
- Demonstrate a positive mindset and cooperative approach towards your work with management and colleagues
- Demonstrate immaculate grooming standards reflecting your makeup look in accordance with our grooming guidelines
- Drive local advocacy opportunities through your personal social channels, building your own profile and always using correct hash tags and reposting charlottes posts
- Leading and inspiring your team to advocate through socials driving brand awareness and week on week social growth
ARTISTRY
- Be an inspiration to the team always demonstrating expert artistry leading by example
- Actively drives personal artistry progression keeping up to date with the latest on brand and competitor trends
- Lead in Artistry Skills checks
- Expert in Charlottes 10 Iconic Looks, demonstrating a good Understanding of Tilbury Technique, Brow Liner and Lip shape Ability to coach the team and drive team KPI’s
- Has a wealth of product and skincare understanding, can colour match and prescribe the perfect base for anyone anywhere, able to execute a signature flawless CT skin look
- Working alongside the Education Manager to identify artistry development needs and opportunities conducting training with required artist
- Ability to coach the team and drive team KPI’s
- Ensure that exceptional hygiene standards are maintained on the counter
- Support Charlotte’s backstage team through events, launches, press days, celebrity and VIP client appointments and location services (when required)
COMMERCIAL
- Consistently deliver personal targets and KPI's of your own business, at all times and above counter performance.
- Work collaboratively to review the business with your Manager to put a POA into place for drivers and opportunities, including top and bottom performing artists, to achieve counter targets and deliver #1 Ranking within your store
- Commercial understanding and action planning to help achieve no.1 sales results through Services, ranking, limitless eventing opportunities, Social opportunities, ATV, Occupancy, and our key franchises.
- Drive incremental cash through limitless eventing. Ensure you are leading from the front with planning and hosting to overachieve your stores eventing targets monthly and for the year.
- Social presence with forward thinking to drive big calendar moments and/or opportunities in their locations. (internal/external eventing/PR events/High mobs vs different stores)
- Driving personal appointment occupancy and maximising every consultation always delivering exceptional MAGIC service
- Have a clear understanding of the counter occupancy performance and targets and working alongside the Retail Manager/ Training Manager to ensure growth in your counters service performance
- Consistently achieving brand expectations of rebooks and data capture.
- Leading by example and focus on recruiting new customers daily, retaining and upselling to our returning CT customers.
- Maintain high standard of time keeping on counter to ensure team efficiency
- Ensure that exceptional visual standards are maintained on the counter
- Maintain technology on counter, raising any operational issues to your line manager for resolution in a timely manner
STORE AND HOST PARTNERSHIPS
- Lead by example and be able to communicate effectively during store visits with brand stakeholders. Clear communication during meetings and calls
- Establish and develop a cooperative and mutually respectful relationship with the store retail operations team; ensuring all store policies are always adhered to
- Proactively suggest collaborative opportunities within the department to your line manager to drive commercial success
- Ensure the Company cash loss prevention and security policies are always adhered to
Disrupt and Innovate
- Naturally creative, seeking new ways to create Tilbury theatre to drive daily sales
- Thinks outside the box to create inspirational activities to inspire and motivate the team
- Embraces change to promote a positive mind set within team
Win Together
- Strong communication with management and always working collaboratively
- The ability to build genuine internal and external emotional connections. Understanding learning & communication styles to ensure efficiency of communications & training is delivered for maximum results
- Outwardly demonstrate a Limitless & positive mindset, with the ability to create this energy amongst the team. Cultivating a co-operative approach towards your work with both management team, colleagues and Magic Office teams.
- Be an inspiration to the team by giving feedback and coaching in areas of opportunity.
- Always striving to be the best version of yourself in leading in your sales targets and artistry
- Creates a positive and encouraging environment
Share the Magic
- Dynamic and inspirational with customers and colleagues
- Being able to lead by example, in all things CT, being a true tilbury ambassador. Demonstrating to the rest of the team & business what great looks like. Participates in Area communications groups to share team highlights/wins & generates a sense of community through celebrating in others successes
- Excitement and passion for beauty and artistry
- Passionate about brand advocacy and not afraid to go get new customers
- Social media - being a brand advocate and building own personal brand
Embrace the Challenge
- Seeing and seizing great opportunity to create Tilbury theatre
- Proactively supports/plans events and masterclasses around NPD launches
Charlotte Tilbury is a fast‑paced, dynamic and ever‑evolving environment where agility, ambition and a passion for excellence help our teams thrive. We look for people who want to grow, innovate and be part of a truly global #DreamTeam.
While we outline the experience and skills we believe set candidates up for success, they’re a guide - not a barrier. If you can demonstrate the capabilities needed for the role, we’d love to hear from you, whether you have more or less experience than listed.
Why join us?
- Free products
- Attendance allowance
- Newcomer introduction bonus
- Birthday holiday
- Medical benefits and dental coverage
- Good prospect of promotion opportunities
- Regular professional makeup and skin care training
At Charlotte Tilbury Beauty, our mission is to empower everyone, everywhere, to feel like the most beautiful and confident version of themselves. We bring this to life by welcoming people from diverse backgrounds, cultures, identities, and perspectives into our global team. A workforce that reflects the world around us helps us better serve our communities, our customers, our colleagues, and every candidate who takes part in our recruitment process.
If you need support or would like to apply through an alternative method, please contact us at [email protected]
Want a closer look at life at Charlotte Tilbury Beauty? Follow our LinkedIn page! For updates, stories, and behind‑the‑scenes moments.
