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Open nowPosted 278 days ago

Lifecycle Marketing Lead

Workable (global search)107,990 open roles

Where
Hong Kong, Hong Kong SAR China
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Your applicationOpen nowLifecycle Marketing LeadWorkable (global search) · Hong Kong, Hong Kong SAR China

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 6 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 278 days ago

Workable (global search) median: 6 days open

The posting

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.

Trusted and loved by over 16,000 customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.

In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

About the Role:

We are looking for a Lifecycle Marketing Lead to own the customer journey after signup. Your goal is to increase activation rates, reduce churn, and drive expansion revenue through automated, personalized communication.

Candidates from FMCG/B2C backgrounds with strong experience in segmentation, loyalty, and high-volume customer engagement are welcomed

What You’ll Do:

  • Journey Mapping: Map the end-to-end user journey, identifying critical drop-off points in the onboarding process and designing interventions to fix them.
  • Automation: Build and optimize email and in-app workflows in HubSpot to guide users from "Signup" to "Active User" to "Advocate."
  • Churn Prevention: Develop "early warning" campaigns that identify at-risk customers based on usage data and re-engage them before they leave.
  • Drive Expansion: Execute upsell and cross-sell campaigns to grow existing customer value (ARPU), promoting add-ons and new products to the right users at the right time.

Requirements

  • 4+ years of experience in CRM, Lifecycle, or Retention Marketing.
  • You understand that the right message sent to the wrong person is spam. You are obsessed with behavioral triggers and customer cohorts.
  • Strong experience with Marketing Automation platforms (HubSpot experience is a major plus, but we are open to experts in others who can learn quickly).
  • You are strategic enough to design the map, but operational enough to build the workflows and analyze the data yourself.
  • You know how to write compelling copy and set up rigorous A/B tests for subject lines and content to continuously optimize open rates and conversions.
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