Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 13 days ago

LinkedIn Ads Specialist

Workable (global search)108,016 open roles

Where
Kenya
Work mode
Remote
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowLinkedIn Ads SpecialistWorkable (global search) · Kenya

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Workable (global search)'s own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 13 days ago

Workable (global search) median: 7 days open

The posting

LinkedIn Ads Specialist (B2B Paid Media) – Remote

LinkedIn Campaign Manager | B2B Lead Generation | Paid Social | EST Hours

Position Type: Full-Time, Remote Working Hours: U.S. Eastern Standard Time (EST)

About the Role

At Pavago, one of our clients is hiring a LinkedIn Ads Specialist to plan, launch, optimize, and scale high-performing LinkedIn advertising campaigns across multiple B2B client accounts.

This is a performance-driven role where you’ll take ownership of the full campaign lifecycle—from audience strategy and campaign creation to optimization, reporting, and client communication. You’ll manage a portfolio of approximately 10–15 client accounts, helping businesses generate qualified leads while improving campaign efficiency and return on investment.

If you’re highly analytical, experienced with LinkedIn Campaign Manager, and passionate about B2B lead generation through paid social advertising, this role is an excellent fit.

What You’ll Own

Campaign Strategy & Execution

  • Build, launch, and manage LinkedIn advertising campaigns across multiple client accounts.
  • Develop audience targeting strategies based on client objectives and buyer personas.
  • Create campaign structures aligned with lead generation and brand awareness goals.
  • Test multiple ad formats, messaging, creatives, and offers to maximize performance.
  • Manage campaign budgets while ensuring alignment with client KPIs.

Campaign Optimization

  • Monitor campaign performance daily and implement data-driven optimizations.
  • Adjust bids, budgets, audience targeting, placements, and creatives to improve results.
  • Identify opportunities to reduce Cost Per Lead (CPL) while improving lead quality.
  • Scale high-performing campaigns while maintaining efficiency.
  • Continuously test new campaign strategies and optimization techniques.

Reporting & Performance Analysis

  • Prepare weekly and monthly campaign performance reports.
  • Analyze key metrics and translate data into actionable recommendations.
  • Monitor campaign performance using metrics including:
  • Lead Volume
  • Lead Quality
  • Cost Per Lead (CPL)
  • Click-Through Rate (CTR)
  • Conversion Rate
  • Return on Ad Spend (ROAS)
  • Present campaign insights and optimization plans clearly to clients and internal stakeholders.

Client Communication & Account Management

  • Partner closely with clients to understand business objectives and campaign goals.
  • Provide proactive recommendations to improve campaign performance.
  • Communicate campaign updates, performance trends, and optimization strategies professionally.
  • Build trusted client relationships through consistent communication and measurable results.

Continuous Improvement

  • Stay current on LinkedIn Ads features, targeting capabilities, and platform updates.
  • Research emerging B2B advertising trends and best practices.
  • Test new campaign formats, bidding strategies, and audience segments.
  • Recommend process improvements that enhance campaign performance and operational efficiency.

Requirements

Must-Have Qualifications

Experience

  • 2+ years of experience managing paid digital advertising campaigns.
  • Proven hands-on experience with LinkedIn Campaign Manager.
  • Experience managing multiple client accounts simultaneously.
  • Experience running B2B lead generation campaigns.

Technical Skills

  • Strong understanding of LinkedIn advertising strategy and optimization.
  • Experience with audience segmentation and targeting.
  • Strong analytical skills with the ability to interpret campaign data.
  • Excellent reporting and presentation skills.
  • High attention to detail and strong organizational abilities.
  • Excellent written and verbal English communication skills.
  • Ability to work remotely during U.S. EST business hours.

Nice-to-Have

  • Experience with Google Ads, Meta Ads, or other paid advertising platforms.
  • Agency or client-facing experience.
  • Experience managing larger advertising budgets.
  • Bachelor’s degree in Marketing, Business, Communications, or a related field.

Tools & Platforms

  • LinkedIn Campaign Manager
  • Google Analytics
  • Microsoft Excel / Google Sheets
  • Reporting & Analytics Platforms
  • CRM & Marketing Platforms (as applicable)

What Makes You a Strong Fit

  • Analytical and performance-focused mindset.
  • Strong understanding of B2B marketing and lead generation.
  • Excellent communication and client relationship skills.
  • Comfortable managing multiple campaigns simultaneously.
  • Highly organized with exceptional attention to detail.
  • Proactive and continuously looking for optimization opportunities.

What a Typical Day Looks Like

  • Review campaign performance dashboards and key KPIs.
  • Optimize bids, targeting, budgets, and creatives.
  • Launch new campaigns and audience tests.
  • Prepare client reports and performance summaries.
  • Meet with clients to discuss campaign results and recommendations.
  • Research new LinkedIn advertising features and testing opportunities.
  • Monitor account performance and identify growth opportunities.

In short: You are responsible for building, optimizing, and scaling LinkedIn advertising campaigns that generate qualified leads and measurable business results for multiple B2B clients.

Key Metrics for Success (KPIs)

  • Growth in qualified lead volume
  • Cost Per Lead (CPL) improvement
  • Return on Ad Spend (ROAS)
  • Click-Through Rate (CTR)
  • Lead quality and conversion performance
  • Client satisfaction and retention
  • On-time reporting and communication
  • Continuous campaign performance improvements

Why This Role Stands Out

  • Fully remote opportunity supporting U.S. clients.
  • Manage a diverse portfolio of B2B advertising accounts.
  • Direct impact on lead generation and business growth.
  • Strong ownership and autonomy over campaign strategy.
  • Opportunity to deepen expertise in LinkedIn advertising and B2B paid media.
  • Career growth into Senior Paid Media Specialist, Performance Marketing Manager, or Paid Media Lead roles.

Interview Process

  1. Initial Phone Screen
  2. Spark Hire Intro Video (3–5 minutes)
  3. Client Interview
  4. Offer & Background Verification

What Happens After You Apply

Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video is the next step that completes your application and can be recorded whenever it’s convenient for you.

Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. This helps the hiring team evaluate your communication style early, making future interviews more meaningful while reducing unnecessary interview rounds.

Don’t overthink it—you can record your video as many times as you’d like before submitting it. Only your final submission will be reviewed.

Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after submitting your application.

Apply Now

If you’re a results-driven LinkedIn Ads Specialist with experience building, optimizing, and scaling B2B advertising campaigns, we’d love to hear from you. Apply today and help businesses generate qualified leads through data-driven paid social strategies.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Workable (global search)'s own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Workable (global search)'s form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Workable (global search)'s answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.