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Open nowPosted 215 days ago

Marketing Automation Analyst

Workable (global search)108,016 open roles

Where
Dubai, United Arab Emirates
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Your applicationOpen nowMarketing Automation AnalystWorkable (global search) · Dubai, United Arab Emirates

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 215 days ago

Workable (global search) median: 7 days open

The posting

We are currently looking for Marketing Automation Analyst which will be responsible for the end-to-end execution of omnichannel campaigns (Email, WhatsApp, SMS) and the management of web forms across the portfolio of 30+ world-class exhibitions. The goal is to ensure that every campaign is delivered with 100% accuracy, on time, and optimized for maximum engagement.

Key Responsibilities:

1. High-Volume Campaign Execution

  • Omnichannel Deployment: Build, test, and deploy 70+ weekly campaigns across Email (EDM), WhatsApp, and SMS using Oracle Eloqua (and integrated messaging tools).
  • Segmentation: Manage complex database queries to build targeted audience segments, ensuring the right message reaches the right persona at the right time.
  • A/B Testing: Systematically test subject lines, content layouts, and send times to improve open and click-through rates across the portfolio.

2. Web Forms & Lead Capture

  • Form Architecture: Create and manage web forms and landing pages for all show websites, ensuring seamless data flow into the CRM/Marketing Automation platform.
  • Tracking & Attribution: Ensure all digital touchpoints are correctly tagged (UTM parameters) to provide clear attribution for marketing ROI.

3. Automation & Lifecycle Journeys

  • Nurture Flows: Build and maintain automated "Always-On" journeys, such as registration confirmations, abandoned cart sequences, and post-show follow-ups.
  • Workflow Optimization: Identify opportunities to automate manual campaign requests to reduce turnaround time and human error.

4. Quality Assurance (QA) & Governance

  • The "Zero-Error" Standard: Perform rigorous testing on all campaigns (links, personalization tokens, mobile responsiveness) before deployment.
  • Deliverability Monitoring: Monitor sender reputation and bounce rates to ensure our communications stay out of the spam folder.

5. Reporting & Analytics

  • Performance Tracking: Provide weekly reports on campaign performance (Open rates, CTR, conversion rates) to show leads and stakeholders.
  • Database Hygiene: Actively manage "Unsubscribes" and "Hard Bounces" to maintain a healthy and compliant marketing database.

Requirements

Technical Requirements

  • Experience: 3–5 years in a dedicated Marketing Automation role (Agency or High-Volume Corporate environment preferred).
  • Platform Expertise: Hands-on experience with Oracle Eloqua (highly preferred), Marketo, or Salesforce Marketing Cloud.
  • Languages: Basic HTML/CSS for email template troubleshooting and landing page tweaks.
  • Data Savvy: Strong understanding of Excel for data cleaning and list management.
  • Multi-Channel: Experience with WhatsApp Business API and SMS gateway integrations.
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