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Open nowPosted 26 days ago

Marketing Data Analyst

Workable (global search)107,990 open roles

Where
China
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Remote
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Your applicationOpen nowMarketing Data AnalystWorkable (global search) · China
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  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 26 days ago

Workable (global search) median: 6 days open

The posting

ThreeTrader is looking for a Marketing Data Analyst to build a reliable view of marketing performance across the complete client journey—from first interaction through registration, verification, first-time deposit and active trading.

This role will help the business understand which markets, channels, campaigns and audience segments generate genuine commercial value.

Key Responsibilities

  • Build and maintain marketing dashboards covering acquisition, activation, retention and revenue.
  • Connect and analyse data from advertising platforms, websites, CRM systems, trading systems and internal databases.
  • Define consistent reporting standards and data definitions across marketing teams.
  • Measure performance by market, channel, campaign, creative, device and customer segment.
  • Analyse the funnel from visitor to registration, KYC completion, first-time deposit and active client.
  • Develop attribution models and evaluate channel incrementality.
  • Monitor CAC, CPA, cost per verified client, cost per FTD, LTV, ROAS and payback period.
  • Identify tracking gaps, data-quality issues and abnormal performance patterns.
  • Partner with marketing teams to improve budget allocation and campaign efficiency.
  • Create customer cohorts and analyse retention, deposit and trading behaviour.
  • Support forecasting, target setting and annual marketing planning.
  • Design measurement frameworks for experiments, promotions and new-market launches.
  • Present complex analysis as clear commercial recommendations for senior management.

Success Measures

  • Accuracy and reliability of marketing reporting
  • Dashboard adoption across the business
  • Reduction in tracking and attribution gaps
  • Speed of insight delivery
  • Improvement in budget-allocation decisions
  • Marketing CAC and payback-period visibility
  • Quality of forecasting and performance recommendations

Requirements

  • 3–5+ years of experience in marketing analytics, product analytics or business intelligence.
  • Advanced SQL and strong spreadsheet skills.
  • Experience with visualisation platforms such as Power BI, Tableau or Looker.
  • Experience with GA4, Google Tag Manager and major advertising platforms.
  • Understanding of attribution, cohort analysis, funnel analysis and experimental design.
  • Ability to work with large, multi-source datasets.
  • Strong commercial judgment and communication skills.
  • Experience with Python or R is desirable.
  • Experience in FX, CFD, fintech, financial services, gaming or another high-volume digital acquisition business is highly desirable.

Ideal Profile

You are commercially curious and naturally sceptical of surface-level metrics. You want to know not only which campaign generated registrations, but which activity created verified, funded and valuable long-term clients.

Benefits

  • Competitive salary and performance-based bonus
  • Opportunity to own and shape creative direction in a high-growth market
  • A collaborative, international team culture with flat hierarchy
  • Modern office in Taichung with flexible working arrangements
  • Professional development budget and access to industry tools and resources
  • The chance to be part of a pivotal growth phase in the Asia-Pacific FinTech space
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