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Open nowPosted 469 days ago

マーケティングマネージャー Marketing Manager

Workable (global search)19,973 open roles

Where
Tokyo, Japan
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Your applicationOpen nowマーケティングマネージャー Marketing ManagerWorkable (global search) · Tokyo, Japan

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 2 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 469 days ago

Workable (global search) median: 2 days open

The posting

UNSEENで、KEMURIを世界へ届けるマーケティングマネージャーを募集します。

私たちが探しているのは、広告担当でも、SNS担当でもありません。

ゲームを理解し、開発チームと同じ熱量で作品を信じ、その魅力を世界中のプレイヤーへ届けられるマーケターです。

UNSEENでは、マーケティングもゲーム開発チームの一員です。

ゲームが完成するのを待つ仕事ではありません。

開発の最前線からチームに入り、PR・コミュニティ・開発チームと一緒に、KEMURIという世界を育てていきます。

UNSEENは小さなゲームスタジオです。

だからこそ、一人ひとりの判断と行動がゲームの未来を変えます。

私たちは、「何を伝えるか」と同じくらい、「何を伝えないか」も大切にしています。

開発チームと毎日コミュニケーションを取りながら、自ら考え、決断し、最後まで実行できる方を歓迎します。

仕事内容

マーケティング戦略

  • KEMURIのグローバルマーケティング戦略の立案・実行
  • 市場調査・競合分析・ターゲット分析
  • SNS・動画・広告・Webを活用したプロモーション企画
  • 発売前から発売後まで一貫したマーケティングプランの構築

リリースマネジメント

  • PlayStation、Steamなど各プラットフォームにおけるリリース進行管理
  • ストアページ、アセット、各種掲載素材の管理
  • マスター提出、ビルドアップロード、各種申請業務の進行管理

PR・コミュニティ連携

  • PRチーム・コミュニティマネージャーとの連携
  • メディア向け情報発信・プレスリリース管理
  • コミュニティ施策の企画・サポート
  • プレイヤーフィードバックを開発チームへ共有

プロジェクト推進

  • マーケティング施策の優先順位管理
  • 社内外の関係者との調整
  • スケジュール管理
  • KPIの確認・改善提案

イベント・キャンペーン

  • ゲームイベント・展示会・配信施策の企画
  • ローンチキャンペーンの企画・運営
  • 国内・海外イベントへの参加準備

Job Description

Come Join UNSEEN as a Marketing Manager and help bring KEMURI to players around the world.

We're not looking for someone who simply runs ad campaigns or manages social media.

We're looking for a marketing professional who genuinely understands games, believes in the experiences our team is creating, and knows how to share that passion with players around the world.

We believe great marketing starts long before launch. That's why we see marketing as part of the game development team, working alongside developers to help shape how players experience our game from day one.

You'll be involved from the front lines of development, working alongside the development, PR, and Community teams to help grow the world of KEMURI together.

UNSEEN is a small game studio. That means every decision and every action can have a real impact on the future of the game. We believe that deciding what not to communicate is just as important as deciding what to communicate.

If you're someone who enjoys collaborating closely with developers, making thoughtful decisions, taking ownership, and following through, we'd love to hear from you.

Responsibilities:

Marketing Strategy

  • Develop and execute the global marketing strategy for KEMURI
  • Conduct market research, competitive analysis, and audience research
  • Plan and execute promotional campaigns across social media, video, advertising, and web platforms
  • Build and manage marketing plans from pre-launch through post-launch

Release Management

  • Manage the release process across platforms such as PlayStation and Steam
  • Maintain store pages, marketing assets, and platform submission materials
  • Coordinate master submissions, build uploads, and platform certification and approval processes

PR & Community

  • Collaborate closely with the PR team and Community Manager
  • Coordinate press releases and media communications
  • Plan and support community initiatives
  • Gather and communicate player feedback to the development team

Project Management

  • Prioritize marketing initiatives
  • Coordinate with internal teams and external partners
  • Manage schedules and project execution
  • Track KPIs and recommend improvements

Events & Campaigns

  • Plan and organize game events, showcases, and livestream campaigns
  • Lead launch campaign planning and execution
  • Prepare for domestic and international game shows and industry events

Requirements

必要な資格

  • ゲーム業界で5年以上のマーケティング経験
  • コンソールまたはPCゲームのグローバルマーケティング経験
  • デジタルマーケティング・SNS・広告運用経験
  • 高いコミュニケーション能力
  • 自ら考え、判断し、最後まで実行できる方
  • 日本語：中級レベル以上（JLPT N2相当が目安）
  • 英語：ビジネスレベル以上
  • 日本語・英語の両方で、ゲーム開発チームとの日常的なコミュニケーションができること
  • 開発会議、マーケティングMTG、資料作成、社内調整を日本語・英語で行えること
  • 東京オフィスで勤務可能な方 （フルリモート採用は行っていません。週3日以上のハイブリッド勤務、またはフル出社となります。）

+Pluses

  • ゲームが本気で好き
  • ゲーム開発の現場を理解している
  • 小規模チームで裁量を持って働きたい
  • オーナーシップを持って行動できる
  • 海外コミュニティやクリエイターとの仕事経験

Skills & Requirements

  • 5+ years of marketing experience in the video game industry
  • Experience marketing and launching Console and/or PC titles globally
  • Hands-on experience with digital marketing, social media, and advertising campaigns
  • Excellent communication and organizational skills
  • Self-motivated with strong decision-making skills and the ability to execute from start to finish
  • Intermediate or higher Japanese proficiency (JLPT N2 or equivalent preferred)
  • Business-level English proficiency
  • Ability to communicate comfortably with the game development team in both Japanese and English
  • Able to participate in development meetings, marketing discussions, documentation, and internal coordination in both languages
  • Must be able to work at our studio in Tokyo. (This is not a fully remote position. We offer either a hybrid work schedule (minimum three days per week in the office) or full-time onsite work.)

Pluses

  • Passion for video games
  • A solid understanding of the game development process
  • Enjoys working in a small team with a high level of ownership
  • Proactive and comfortable making decisions independently
  • Experience working with global gaming communities, creators, or influencers
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