The posting
This role is for one of Weekday’s clients Salary range: Rs 500000 - Rs 1000000 (ie INR 5 - 10 LPA)
Min Experience: 7+ years Location: Mumbai JobType: full-time
Requirements
Develop and own the annual and quarterly offline marketing roadmap across regions in alignment with overall sales funnel targets. Proactively identify market-level opportunities in advance rather than reacting to branch requests. Define structured offline playbooks for Top, Mid, and Bottom funnel activities.
In collaboration with branch leaders, design offline initiatives across: Top of Funnel: Local brand visibility, association partnerships, sponsorships, medical ecosystem branding. Mid Funnel: Knowledge seminars, curated group engagements, educational meets. Bottom of Funnel: Closed-door roundtables, curated HNI/doctor meets, high-intent relationship events.
Must-have skills
Healthcare



