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Open nowPosted 6 hours agoWe saw it 74 min after it went up

Marketing Specialist

Workable (global search)107,808 open roles

Where
Kenya
Work mode
Remote
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Your applicationOpen nowMarketing SpecialistWorkable (global search) · Kenya

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The clock on this job

Early applications get read.

8.0% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 2 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 8.0%7 days
  4. 15.0%14 days
  5. 34.2%30 days
This job: posted 6 hours ago

Workable (global search) median: 2 days open

The posting

Position Overview

We are looking for a creative, strategic, and self-driven Marketing Specialist to manage and grow social media presence across a portfolio of brands — spanning both B2B and B2C audiences. This role is platform-heavy and creatively demanding, covering Instagram, Facebook, Substack, LinkedIn, and a TikTok channel that is just getting off the ground.

This is not a role where you wait for a task list and execute it. We want someone who brings ideas to the table — who spots a trend, connects it to a brand opportunity, and presents it to the Marketing Manager before being asked. You will be a creative partner, not just an executor. Over time, this role is designed to grow into a more strategic function as you build familiarity with each brand and demonstrate your ability to think at a higher level.

Key Responsibilities

Social Media Management — Multi-Platform

  • Own day-to-day social media activity across Instagram, Facebook, Substack, LinkedIn, and TikTok for a portfolio of B2B and B2C brands
  • Plan, create, schedule, and publish content across all active platforms with consistency, quality, and brand-specific tone
  • Manage content calendars across multiple brands simultaneously, ensuring no platform goes dark and no deadline is missed
  • Adapt messaging and creative approach for each platform and audience — what works on TikTok is not the same as what works on LinkedIn
  • Support the launch and growth of a new TikTok channel, helping establish the content direction, voice, and posting cadence from the ground up

Content Creation — Canva & CapCut

  • Design and produce social media graphics, carousels, stories, reels, and short-form video content using Canva and CapCut
  • Edit and produce short-form video content for TikTok, Instagram Reels, and Facebook — including captions, transitions, music, and on-screen text
  • Maintain brand-specific design templates and visual standards across all creative output
  • Repurpose existing content intelligently across platforms to maximize reach without duplicating effort

Substack Management

  • Support the creation, formatting, and publishing of Substack newsletters for applicable brands
  • Ensure Substack content is consistent with overall brand voice and social media messaging
  • Track subscriber engagement and open rates, and bring observations and growth ideas to the Marketing Manager

Trend Research & Strategic Input

This is where good becomes great in this role.

  • Actively monitor social media trends, platform algorithm changes, emerging content formats, and competitor activity across all relevant channels
  • Bring trend observations and content ideas to the Marketing Manager proactively — you do not wait to be asked what is trending
  • Identify how trends can be applied to each brand specifically, with a clear rationale and execution idea ready to present
  • Participate in marketing planning conversations with ideas, not just updates — your perspective matters and you are expected to contribute it

LinkedIn — B2B Brand Presence

  • Manage LinkedIn presence for applicable B2B brands, including company page updates, content publishing, and engagement
  • Develop LinkedIn content that speaks credibly to a professional audience — thought leadership, industry commentary, and brand positioning
  • Monitor LinkedIn engagement and bring insights on what content is resonating and what is not

Analytics & Performance Reporting

  • Track and analyze social media performance across all platforms and brands — engagement, reach, follower growth, and content performance
  • Prepare clear, concise performance summaries for the Marketing Manager on a regular basis
  • Use data to inform future content decisions — bring observations and recommendations, not just numbers

Required Qualifications

  • Proven experience in social media marketing across Instagram, Facebook, and LinkedIn — managing multiple accounts or brands simultaneously is a strong plus
  • Hands-on proficiency in Canva for graphic design and content creation — you produce high-quality visuals independently
  • Hands-on proficiency in CapCut or a comparable short-form video editing tool
  • Strong understanding of each platform's content formats, algorithms, and best practices — you know why content performs the way it does
  • Experience creating or managing content on TikTok, or a demonstrated understanding of TikTok content strategy
  • Experience with Substack or comparable email/newsletter platforms
  • A genuine creative sensibility — your content looks intentional, not templated
  • Proactive communicator who brings ideas forward without being prompted
  • Organized enough to manage content calendars and posting schedules across multiple brands simultaneously

Preferred Qualifications

  • Experience managing marketing across a multi-brand portfolio — balancing different voices, audiences, and business objectives
  • Background in both B2B and B2C marketing — you know how to shift tone and strategy based on the audience
  • Experience presenting content ideas, trend reports, or campaign concepts to a marketing lead or stakeholder
  • Familiarity with social media scheduling tools such as Buffer, Later, Hootsuite, or Meta Business Suite
  • Basic video production or content creation skills beyond CapCut — comfort in front of the camera is a bonus

Platforms & Tools

Required

  • Instagram, Facebook, LinkedIn, Substack, TikTok — active daily management
  • Canva — graphic design and creative production
  • CapCut — short-form video editing

Preferred

  • Social media scheduling platform — Buffer, Later, Hootsuite, or Meta Business Suite
  • Basic analytics tools — Meta Insights, LinkedIn Analytics, TikTok Analytics

Growth Trajectory

This role is designed to grow. As you build familiarity with each brand and demonstrate your ability to think strategically — not just execute — you will take on more ownership over content strategy, campaign planning, and cross-brand marketing initiatives. We want someone who sees this as a career opportunity, not just a job, and who is motivated to grow into a more senior marketing role over time.

What Makes You a Great Fit

  • You open your social media feeds every morning not just as a user but as a marketer — always looking for what is working and why
  • You bring trends to the Marketing Manager before they ask — with a clear idea of how to apply them
  • Your content across different brands looks and feels distinctly different because you understand each audience
  • You manage five platforms and three brands without anything going dark or falling behind
  • You have creative instincts and the technical skills to execute on them — and you do not need someone else to make your ideas look good

Requirements

This is a full time role

Up to $8/hr

100% Remote

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