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Open nowPosted 116 days ago

Marketing Specialist - Lead Generation and Content

Workable (global search)108,016 open roles

Where
Amman, Amman Governorate, Jordan
Work mode
Remote
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Your applicationOpen nowMarketing Specialist - Lead Generation and ContentWorkable (global search) · Amman, Amman Governorate, Jordan

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Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 116 days ago

Workable (global search) median: 7 days open

The posting

Marketing specialist in a leading talent, learning, and consulting ecosystem operating across the MENA region. As we grow our presence and pipeline across Jordan, Saudi Arabia, and beyond, we are looking for a Marketing Specialist to drive inbound lead generation through compelling content that speaks to our target audiences, HR leaders, L&D decision-makers, government entities, CEOs and corporate executives.

Key Responsibilities

  • Develop and execute a content-led lead generation strategy aligned with the company’s 3Cs framework and service lines
  • Build and manage a consistent content calendar across LinkedIn, Instagram, and the company website, targeting HR, L&D, and organizational development audiences in Jordan and the Gulf
  • Produce or commission content that positions the company as a thought leader — articles, insights, case study narratives, explainer posts, short videos, and campaign assets
  • Design and run paid campaigns (Meta Ads, LinkedIn Ads, Google Ads) optimised for lead capture among corporate and government decision-makers
  • Create and manage landing pages, lead magnets, and inbound funnels aligned to specific service lines (capability programs, talent deployment, culture activation)
  • Develop email nurture sequences targeting prospects at different stages of the buyer journey
  • Translate client case studies into content that demonstrates real impact and builds trust (where applicable)
  • Monitor and report on key metrics: qualified leads generated, cost per lead, content engagement, conversion rates
  • Work closely with the business development team to ensure marketing-qualified leads are handed over with appropriate context
  • Manage external designers or content creators as needed

Requirements

  • 5+ years of experience in B2B digital marketing with a strong emphasis on content-driven lead generation
  • Experience marketing consulting, training, L&D, or professional services; understanding the long sales cycle and trust-based buying journey in these sectors is essential
  • Strong written communication in English; Arabic proficiency is a significant advantage given the bilingual nature of the company’s delivery
  • Hands-on proficiency with LinkedIn Campaign Manager and Meta Ads Manager; Google Ads experience is a plus
  • Familiarity with CRM and marketing automation tools (HubSpot preferred)
  • Ability to translate complex service offerings into clear, engaging content that resonates with senior decision-makers
  • Google Analytics (GA4) certification and/or Meta Digital Marketing certification is preferred
  • Understanding of the MENA business landscape, particularly Jordan and Saudi Arabia

Preferred

  • Prior exposure to government, healthcare, or international development sectors (primary client verticals)
  • Graphic design capability (Canva or Adobe Suite).
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