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Open nowPosted 124 days ago

Media Buyer - Financial & Investment Lead Generation

Workable (global search)108,016 open roles

Where
United States
Work mode
Remote
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Your applicationOpen nowMedia Buyer - Financial & Investment Lead GenerationWorkable (global search) · United States

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 124 days ago

Workable (global search) median: 7 days open

The posting

Pareto Publishing is a fast-growing email-marketing company with an engaged subscriber base of 8 million+, helping financial and investment brands reach the right audience at scale. To power our lead-acquisition engine, we're looking for an experienced Media Buyer to drive email lead generation across the finance and investment space — sourcing high-quality investor leads and scaling campaigns across every paid channel! :)

This is a highly performance-oriented role with clear metrics tied to lead quality, volume, and acquisition cost — perfect for someone who lives and breathes the numbers.

Key Responsibilities 🔑

  • Purchase and manage email lead-generation campaigns from publishers, newsletter operators, and lead providers.
  • Identify, negotiate, and optimize direct media-buying opportunities across the finance and investment space.
  • Build and scale campaigns across Google Ads, YouTube, Meta, LinkedIn, native platforms, and other paid channels — including retargeting to maximize conversions.
  • Optimize relentlessly for CPL, CPA, lead quality, and ROI through audience, creative, and landing-page testing.
  • Manage budgets, allocate spend by performance, and partner with sales and ops to keep lead quality on target.

Requirements 📋

  • 3+ years in media buying, performance marketing, or lead generation.
  • Proven lead-gen results in financial services, investing, fintech, insurance, or related verticals.
  • Hands-on experience with Google Ads, Meta, and YouTube, plus building and optimizing retargeting campaigns.
  • Solid grasp of conversion tracking, attribution, pixels, and analytics platforms.
  • Analytical, data-driven mindset with strong negotiation and relationship-management skills.
  • Experience purchasing leads or negotiating direct media buys with publishers and list owners strongly preferred.
  • Existing relationships with finance, investment, or business newsletter publishers highly desirable.
  • Knowledge of compliance and advertising regulations within financial services is a plus.

What to Expect 🚀

  • Competitive base salary plus a performance-based bonus structure tied to results.
  • The chance to work with significant advertising budgets and real room to scale.
  • A high degree of ownership and autonomy over your channels.
  • A fast-growing business operating right at the heart of the financial and investment sector.
  • Career-growth opportunities as the acquisition function expands.

Our Recruitment Process 🔍

  1. First, you'll fill out a short Google Form so we can learn about your background and goals.
  2. If there's a match, you'll have a video call with someone from our HR team to discuss your experience in more detail.
  3. Next, you'll meet with one of our senior leaders and complete a brief DISC assessment to help us understand your working style.
  4. Finally, we'll sit down together to review the full offer, including compensation, benefits, and day-to-day working arrangements! :)
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