The posting
Reports to: Paid Media Lead
Department: Growth Marketing
Location: This is a fully remote U.S.-based position. Candidates must reside and work in one of the following states due to tax and compliance requirements: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MD, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, or WY.
FLSA Classification: Salaried, Exempt
Compensation: This position has geographic-based pay ranges. Final compensation and geographic tier placement are determined based on the candidate's primary work location, skills, experience, and qualifications.
Tier 1 (Higher Cost Markets): $89,000 - $105,000
Tier 2 (National Markets): $81,000 - $95,000
Tier 3 (Lower Cost Markets): $73,000 - $85,000
About the Company
Paleovalley and Wild Pastures were born from a simple but radical idea: real food can heal — people, animals, and the planet. When Paleovalley co-founders Autumn and Chas Smith saw how industrialized food was affecting human health and the health of the land, they refused to play along. Autumn’s own journey of healing through nutrient-dense foods lit a fire that became Paleovalley. From there, the mission grew roots, sprouted wings, and eventually expanded into Wild Pastures to bring regeneratively raised meats directly to families nationwide.
Today, Paleovalley crafts deeply nourishing snacks and supplements made with organic ingredients and honorable sourcing. Wild Pastures connects small American farmers practicing regenerative agriculture with customers who believe better food is worth fighting for. Every product, every partnership, and every decision is guided by a commitment to real ingredients, regenerative practices, and the belief that health is built from the soil up.
We’re a team of grounded doers, curious thinkers, bold builders, and warm humans who like to laugh while doing meaningful work. We're growing quickly, fueled by purpose and a shared desire to repair the food system one thoughtful choice at a time. If you feel energized by impact, drawn to mission, and ready to join a company rewriting the future of food, we’d love to meet you!
About the Opportunity
We're looking for an experienced Meta Media Buyer to take full ownership of Wild Pastures' paid social growth across Facebook and Instagram.
You'll own the strategy, execution, optimization, and scaling of our Meta account, driving profitable customer acquisition for a subscription-based e-commerce business while working closely with our creative team to develop high-performing advertising.
This isn't a role where you'll simply manage campaigns. We're looking for someone who enjoys solving complex performance problems, thinks critically, challenges assumptions with data, and continuously looks for new opportunities to grow the business.
You'll collaborate closely with our creative strategists, editors, designers, and leadership team to turn performance insights into better creative—and better creative into stronger business results.
We value specialization over generalization. If Meta is your craft and you're passionate about becoming exceptional at it, we'd love to hear from you.
What You’ll Do
- Own Meta as a growth channel for Wild Pastures, managing campaign strategy, account structure, budget allocation, optimization, and scaling across Facebook and Instagram.
- Drive profitable growth for a subscription business by managing performance against clear business objectives, including ROAS, MER, nCAC, CPA, customer lifetime value (LTV), and payback efficiency.
- Design and execute structured testing roadmaps across creative, offers, landing pages, campaign structures, and bidding strategies to continuously improve account performance.
- Own platform creative strategy, using performance insights to identify opportunities and develop new concepts.
- Brief and guide creative development, partnering with creative strategists and editors to bring strategy to life and improve performance.
- Transform performance insights into creative direction by identifying patterns, winning messaging, audience behaviors, and emerging opportunities.
- Monitor account performance daily, proactively identifying trends, investigating root causes, and communicating risks, opportunities, and recommendations before they become larger problems.
- Stay up to date with Meta platform changes, measurement updates, attribution best practices, and emerging direct-response advertising trends.
What You’ll Need to Succeed
- 3+ years of hands-on experience managing Meta advertising for subscription-based e-commerce or direct-response brands.
- Demonstrated success acquiring customers profitably for subscription businesses, with a strong understanding of customer acquisition cost (CAC), customer lifetime value (LTV), retention, churn, and payback period.
- A proven track record of scaling profitable campaigns while managing meaningful advertising budgets.
- Experience owning a Meta account end-to-end, from strategy through execution and optimization.
- Exceptional analytical skills and genuine curiosity for solving performance problems.
- Strong understanding of performance marketing metrics and how they connect to overall business growth.
- Experience optimizing for subscription-specific business metrics rather than first-purchase revenue alone, with an understanding of customer quality, retention, and long-term profitability.
- Comfortable using analytics and attribution platforms beyond Ads Manager (GA4, Haus, Mixpanel, or similar tools are a plus).
- Strong creative instincts and an understanding of what makes effective direct-response advertising.
- Ability to translate performance insights into actionable creative feedback that improves future campaigns.
- Experience working closely with creative teams through briefing, iteration, and testing.
Bonus Points
- Experience marketing premium food, health, wellness, supplement, or direct-to-consumer subscription brands..
- Experience working within high-growth ecommerce companies..
- Experience with AI-driven campaign optimization and emerging Google advertising technologies..
- Familiarity with creative testing frameworks and direct-response marketing..
- A passion for regenerative agriculture, nutrient-dense food, health, or wellness.
Our Commitment to You
- Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
- Generous Paid time off to support balance and rest
- Paid sick time for when you need it
- Six (6) company-paid holidays each year & two (2) floating holidays
- Paid parental leave after 6 months of service for eligible employees
- 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
- Referral bonuses up to $1,500 when you refer great people who join our team
- 401(k) or Roth Plans with up to a 4% company match after one year of service
- $300 Paleovalley Monthly product stipend for full-time employees
Compliance & Employment Practices
Paleovalley and Wild Pastures are proud to be equal opportunity employers. We make employment decisions based on qualifications, merit, and business needs, and we do not discriminate based on any status protected by applicable federal, state, or local law. We’re also committed to providing reasonable accommodations throughout the hiring process. If you need assistance or an accommodation at any point, please reach out to [email protected].
All applicants must be authorized to work in the United States. At this time, Paleovalley and Wild Pastures are unable to sponsor or assume sponsorship of employment visas, including but not limited to H-1B, TN, or OPT. Any offer of employment is contingent upon completion of Form I-9 and verification of work authorization. We participate in E-Verify to confirm eligibility to work in the U.S.
To support an efficient and consistent application review process, we may use technology-assisted tools to help organize and review applications; however, these tools do not make hiring decisions. All final hiring decisions are made by our team.
This role is open until filled.
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