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Open nowPosted 150 days ago

National Sales Manager

Workable (global search)108,016 open roles

Where
Sydney, NSW, Australia
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Your applicationOpen nowNational Sales ManagerWorkable (global search) · Sydney, NSW, Australia

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 150 days ago

Workable (global search) median: 7 days open

The posting

Develop, lead and execute the national sales strategy for a premium Global OEM manufacturer of industrial batteries and energy storage solutions, with Australian based regional Lead Acid battery manufacturing and a capital city-based branch service network.

This role is accountable for profitable growth, strategic customer partnerships, and value-based selling, leveraging the company’s local manufacturing capability, engineering expertise, and lifecycle service offering.

The National Sales Manager plays a critical role in positioning the business as a high-quality, reliable, and technically superior alternative to existing or incumbent suppliers as well as low-cost imports, while maximising long-term contract value and aftermarket revenue.

Key Responsibilities

Strategic Sales Leadership, Sales Strategy, & Execution

- Develop and execute the national sales strategy aligned with company growth objectives

- Deliver revenue, margin, and market share targets across all product categories

- Identify growth opportunities in emerging sectors (e.g. energy storage, renewables integration, automation)

- Position the company around:

  • Total Cost of Ownership (TCO)
  • Reliability, safety, and compliance
  • Local manufacturing and supply chain security

- Drive penetration in key sectors:

  • Logistics & warehousing (traction batteries)
  • Elevated Work Platforms, Industrial cleaning equipment
  • Leisure and Recreational energy systems
  • Mining & heavy industry
  • Utilities & infrastructure (standby / critical power)
  • Telecommunications & data centres
  • Emerging energy storage applications

- Monitor market trends, competitor activity, and pricing dynamics

Leadership & Team Management

- Build, lead, coach, and develop a high-performing national sales team

- Set clear KPIs across revenue, gross margin, pipeline, and customer retention

- Drive a disciplined sales process and accountability culture

- Support succession planning and talent development

Key Account Management

- Personally lead relationships with top-tier national accounts and OEM partners

- Engage at executive level with procurement, operations, and engineering stakeholders

- Lead complex contract negotiations, tenders, and long-term service agreements

- Secure long-term supply and service agreements (3–7+ years)

- Drive national alignment across multi-site customers

- Ensure high customer satisfaction and retention

Commercial Performance & Pricing

- Own national P&L contribution from the sales function

- Own pricing strategy and discount governance to protect margins

- Lead large-scale tender submissions and contract structuring

- Structure long-term contracts that bundle:

  • Equipment
  • Maintenance & service
  • Replacement cycles
  • Monitoring / asset management

- Drive service and aftermarket revenue growth (maintenance, replacement cycles, fleet management)

Cross-Functional Collaboration

- Act as the commercial interface to Australian manufacturing operations:

  • Operations / Supply Chain (inventory, lead times, project delivery)
  • Align demand forecasting with production planning
  • Service teams (aftermarket support and contracts)
  • Marketing (campaigns, product positioning, brand)
  • Finance (forecasting, reporting, credit risk)
  • Support capacity utilisation and product mix optimisation

- Provide market feedback into:

  • Product development
  • Engineering improvements

- Custom solutions

Aftermarket & Lifecycle Revenue Growth

- Drive high-margin recurring revenue through:

  • Service contracts
  • Preventative maintenance
  • Battery replacement programs
  • Fleet optimisation and charging solutions

- Increase customer lifetime value (CLV) across installed base

Market Positioning & Brand Leadership

- Strengthen positioning as a premium Australian supplier and manufacturer

- Support marketing in promoting:

  • “Built in Australia” capability for Lead Acid Industrial Batteries
  • Sustainability and recycling credentials
  • Compliance with Australian standards

- Represent the company in industry forums and key customer engagements

Forecasting, Pipeline & Governance

- Deliver accurate forecasting aligned to production planning

- Maintain strong CRM discipline and pipeline visibility

- Lead structured tender processes for large national contracts

Safety, Compliance & ESG

- Champion safety across all customer interactions and site activities

- Ensure alignment with:

  • Australian Standards (AS/NZS)
  • Environmental and recycling regulations

- Support sustainability initiatives (battery lifecycle, recycling programs)

Key Performance Indicators (KPIs)

- Revenue growth (YoY)

- Gross margin % (primary metric vs revenue alone)

- Market share by segment

- Key account retention and growth

- Sales pipeline conversion rates

- Team performance and engagement

- Forecast accuracy

- Contracted revenue (multi-year agreements)

- Aftermarket / service revenue mix (%)

- Customer lifetime value (CLV) growth

Requirements

Essential

- 8–12+ years of sales leadership experience in industrial, technical, or B2B environments

- Strong experience in capital equipment, industrial products, or energy-related sectors

- Demonstrated ability to win and manage large, complex contracts

- Commercial acumen with strong pricing and margin management capability

- Proven track record in premium, value-based selling environments

- Experience working with manufacturing or OEM business models

- Strong commercial acumen, including pricing and contract structuring

- Demonstrated success managing large, complex, multi-site customers

Highly Desirable

- Experience in:

  • Industrial batteries (traction / standby)
  • Energy storage systems (ESS)
  • Material handling / logistics / mining sectors

- Exposure to OEM and dealer sales channels

Capabilities & Competencies

- Strategic thinking with strong execution discipline

- Leadership presence and team development capability

- High level negotiation skills (executive-level, long-cycle deals)

- Customer-centric mindset

- Resilience and adaptability in competitive markets

- Value-based and consultative selling mindset

- Ability to translate technical capability into commercial outcomes

- Strategic thinking with operational alignment (sales ↔ manufacturing)

- Data-driven and financially literate

Qualifications

- Bachelor’s degree in business, Engineering, or related field (preferred)

- MBA or equivalent (advantageous)

Benefits

  • A motivated company with flat hierarchies and short decision-making processes.
  • Permanent employment contract.
  • Personal support and advice from a dedicated contact person at your branch.
  • Stable working environment in an international company.
  • Fair pay and company benefits.
  • A modern working environment with high-quality technical equipment.

Does this sound like you, and are you interested in a varied range of tasks? Then apply now!

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