Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 32 days ago

Outbound Marketing Specialist

Workable (global search)108,016 open roles

Where
Kenya
Work mode
Remote
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowOutbound Marketing SpecialistWorkable (global search) · Kenya

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Workable (global search)'s own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 32 days ago

Workable (global search) median: 7 days open

The posting

Outbound Marketing Specialist (LinkedIn Outreach, Lead Generation & B2B Prospecting) – Remote | EST Hours

Position Type: Full-Time, Remote Working Hours: U.S. Business Hours — EST

About the Role

At Pavago, one of our clients is hiring an Outbound Marketing Specialist to build and execute outbound systems that generate qualified B2B pipeline opportunities.

This is a hands-on, execution-focused role for someone experienced in outbound prospecting, LinkedIn outreach, cold email, lead generation, and high-ticket B2B marketing.

You’ll own the outbound process from prospect research and list building through messaging, campaign execution, follow-up, and performance optimization.

If you’re proactive, data-driven, strong at copywriting, and know how to turn targeted outreach into qualified conversations, this role is a strong fit.

What You’ll Own

Outbound Campaigns & Pipeline Generation

Build and execute outbound campaigns targeting high-value B2B prospects.

You’ll:

  • Develop scalable outbound prospecting systems
  • Build outreach playbooks and workflows
  • Execute campaigns across LinkedIn, email, and other outbound channels
  • Generate qualified conversations and meetings
  • Maintain consistent follow-up with prospects
  • Continuously improve campaign performance

Prospect Research & Lead List Building

Research and build targeted prospect lists using:

  • LinkedIn Sales Navigator
  • Apollo
  • Clay
  • ZoomInfo
  • Similar prospecting platforms

You’ll identify and segment prospects based on:

  • Ideal Customer Profiles (ICPs)
  • Industry
  • Company size
  • Geography
  • Decision-maker roles
  • Relevant buying signals

Maintain clean and organized prospect databases and campaign trackers.

LinkedIn Outreach & Engagement

Use LinkedIn as a core outbound and relationship-building channel.

Responsibilities include:

  • Personalized prospect outreach
  • LinkedIn messaging
  • Prospect engagement
  • Strategic follow-ups
  • Relationship building
  • Thought leadership support

Create and support LinkedIn content designed to increase visibility, credibility, and engagement with target B2B audiences.

Cold Email & Outreach Copywriting

Write compelling, personalized copy for:

  • Cold emails
  • LinkedIn messages
  • Follow-up sequences
  • Outreach campaigns
  • CTAs
  • Lead magnets

Test different:

  • Messaging angles
  • Value propositions
  • Personalization approaches
  • Subject lines
  • CTAs
  • Follow-up strategies

The goal is simple: turn relevant prospects into meaningful sales conversations.

Lead Magnets & Outbound Assets

Create and coordinate outbound assets that improve campaign performance, including:

  • Lead magnets
  • Guides
  • Checklists
  • Value-driven resources
  • Prospecting materials

Use these assets strategically to improve response and conversion rates.

Performance Tracking & Optimization

Monitor outbound performance across:

  • Response rates
  • Positive reply rates
  • Engagement
  • Meetings generated
  • Qualified conversations
  • Pipeline contribution

Use performance data to improve:

  • Targeting
  • Messaging
  • Personalization
  • Campaign structure
  • Follow-up cadence
  • Prospect segmentation

Sales & Leadership Collaboration

Work closely with leadership and sales teams to:

  • Improve prospect targeting
  • Refine ICPs
  • Strengthen messaging
  • Evaluate lead quality
  • Improve outbound-to-sales handoffs
  • Generate more qualified pipeline opportunities

What Makes You a Strong Fit

You:

  • Understand outbound as a system, not just sending cold emails
  • Know how to research and identify high-quality B2B prospects
  • Can write personalized outreach that earns responses
  • Understand B2B buyer psychology and high-ticket sales cycles
  • Follow up consistently without relying on constant supervision
  • Think analytically about campaign performance
  • Are comfortable testing and iterating quickly
  • Take ownership of pipeline outcomes
  • Thrive in fast-moving, remote environments

Required Experience & Skills

  • 2+ years of experience in:
  • B2B outbound marketing
  • Lead generation
  • SDR/BDR
  • Outbound prospecting
  • Similar pipeline-generation roles
  • Strong hands-on experience with LinkedIn outreach
  • Experience using prospecting tools such as:
  • LinkedIn Sales Navigator
  • Apollo
  • Clay
  • ZoomInfo
  • Strong outbound copywriting skills
  • Experience building and managing multi-channel outbound campaigns
  • Strong understanding of:
  • B2B prospecting
  • ICP development
  • Buyer psychology
  • High-ticket B2B sales cycles
  • Ability to analyze and optimize campaign performance
  • Excellent written and spoken English
  • Strong organization and attention to detail
  • Ability to work independently in a remote environment
  • Availability during U.S. EST business hours

Nice to Have

  • Experience with high-ticket B2B services or agencies
  • Experience with:
  • Smartlead
  • Instantly
  • Lemlist
  • HubSpot
  • Other outbound automation platforms
  • CRM management experience
  • Appointment-setting or pipeline-generation experience
  • Lead magnet creation experience
  • Startup or high-growth company experience

What a Typical Day Looks Like

You might:

  • Research target accounts and decision-makers
  • Build segmented prospect lists
  • Launch LinkedIn and email outreach campaigns
  • Personalize messaging for high-value prospects
  • Follow up with active prospects
  • Engage with target audiences on LinkedIn
  • Write outbound copy and test new messaging
  • Review campaign response and conversion metrics
  • Optimize targeting and sequences
  • Update campaign trackers and CRM records
  • Collaborate with leadership on pipeline quality

In short: You build outbound systems that turn targeted B2B prospects into qualified conversations, meetings, and pipeline opportunities.

Key Metrics for Success

  • Qualified conversations generated
  • Meetings booked
  • Positive response and engagement rates
  • Pipeline opportunities generated
  • Prospect targeting accuracy
  • Lead quality
  • Outreach conversion rates
  • Messaging and personalization effectiveness
  • Consistency of outbound execution
  • Continuous campaign improvement

Why This Role Stands Out

  • Direct impact on pipeline and business growth
  • Ownership of outbound execution from end to end
  • Opportunity to build and improve outbound systems from the ground up
  • Hands-on exposure to:
  • LinkedIn marketing
  • Cold outreach
  • B2B prospecting
  • Copywriting
  • Lead generation
  • Pipeline development
  • Direct collaboration with leadership
  • Fully remote environment
  • Strong growth potential into:
  • Senior Outbound Marketing Specialist
  • Growth Marketing
  • Demand Generation
  • Business Development
  • Growth / Outbound Lead

Interview Process

  1. Initial Screening Call
  2. Spark Hire Intro Video
  3. Video Interview with Pavago Recruiter
  4. Practical Assessment – Outbound Strategy / Messaging Exercise
  5. Client Interview
  6. Offer & Onboarding

Apply Now

If you:

  • Know how to build targeted B2B prospect lists
  • Have hands-on LinkedIn and cold outreach experience
  • Can write personalized messaging that generates responses
  • Understand how to turn outbound activity into qualified pipeline
  • Enjoy testing, optimizing, and improving campaigns

We’d love to hear from you.

Apply with examples of outbound campaigns, prospecting systems, LinkedIn outreach, or lead-generation strategies you’ve built or managed.

#OutboundMarketing #LeadGeneration #B2BMarketing #LinkedInOutreach #ColdEmail #SalesDevelopment #Prospecting #PipelineGeneration #RemoteJobs #GrowthMarketing

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Workable (global search)'s own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Workable (global search)'s form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Workable (global search)'s answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.