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Open nowPosted 249 days ago

Overseas Social Media Operation

Workable (global search)108,016 open roles

Where
Hong Kong, Hong Kong SAR China
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Your applicationOpen nowOverseas Social Media OperationWorkable (global search) · Hong Kong, Hong Kong SAR China

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 249 days ago

Workable (global search) median: 7 days open

The posting

Key Responsibilities

  • Develop global and regional social media strategies and promotion plans based on annual industry trends. Plan/execute content calendars and campaigns on X（Twitter）,Facebook, LinkedIn, Instagram, etc., accountable for communication effects and business KPIs.
  • Formulate regional social media marketing strategies, and collaborate with the team to drive the planning and implementation of their rollout.
  • Combine product roadmap, brand positioning and user insights to highlight product/service strengths from users’ perspective. Proactively capture industry hot topics for content creation.
  • Integrate resources, collaborate with cross-functional teams on social media campaigns. Develop high-impact, brand-consistent content to strengthen user brand recall, and cooperate efficiently with overseas markets and headquarters.
  • Formulate operation strategies (user engagement, social media advertising, etc.). Track content performance via data analysis, optimize continuously to ensure effective reach to target users.

Requirements

  • Bachelor’s degree or above; overseas study/work experience preferred. Fluent in English (working language) with excellent English copywriting skills.
  • 3+ years of proven experience in social media operations. Interest in online brokerage industry; familiarity with finance, securities, futures trading is a plus. North American market experience preferred.
  • Strong creative planning and copywriting abilities. Deep understanding of overseas social platforms and user habits. Track record of designing actionable content marketing campaigns; excellent works/cases preferred.
  • Keen industry/user insights, ability to capture market trends. Agile thinking, self-motivated, result-oriented. Good at resource integration and innovative content production.
  • Strong logical reasoning and data analysis skills. Capable of data-driven iteration, review and summarizing reusable experience.
  • Outstanding execution, sense of responsibility and ambition. Detail-oriented, quick learner with good team spirit.
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