The posting
As a Paid Ads Manager, you will be responsible for planning, executing, and optimizing paid advertising campaigns across Amazon Ads, Google Ads, and Meta Ads to drive profitable growth, increase brand visibility, and maximize return on ad spend (ROAS). You will oversee the end-to-end management of campaigns, including strategy development, budget allocation, audience targeting, creative testing, performance analysis, and continuous optimization. Working closely with cross-functional teams, you will leverage data-driven insights to identify growth opportunities, improve campaign performance, and support the company's expansion across Amazon, direct-to-consumer (D2C) websites, and other e-commerce sales channels.
Company Profile:
Our client is a UK-based e-commerce and consumer brand company that partners with brands to help them scale across multiple sales channels, including Amazon Seller Central, direct-to-consumer (D2C) websites, and TikTok Shop. As a fast-growing, early-stage startup, they invest in inventory, manage end-to-end sales channel operations, and build long-term distribution partnerships, enabling brands to expand their reach and accelerate growth without the operational complexity of managing these functions internally.
As the company continues to grow and expand its presence, they are now looking for a talented Paid Ads Manager to join their team. This is the perfect opportunity for someone who is data-driven, results-oriented, and passionate about digital marketing.
This is an exciting opportunity for someone who aims to take ownership of impactful advertising campaigns, contribute directly to business growth, and work in a dynamic environment where your expertise in paid media strategy and optimization will be highly valued.
Duties and Responsibilities:
•Manage and optimize paid advertising campaigns across Amazon Ads, Google Ads, Meta Ads (Facebook and Instagram), and TikTok Ads to drive revenue growth and maximize return on ad spend (ROAS)
a. Manage digital advertising campaigns for premium beauty, fragrance, sports and outdoor, consumer packaged goods (CPG) food brands, and selected service-based businesses
b. Develop and optimize Amazon Ads campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display, utilizing advanced strategies such as keyword harvesting, negative keyword sculpting, bid optimization, placement strategies, and TACoS-focused campaign structures
c. Execute Google Ads campaigns for e-commerce brands, including Performance Max, Standard Shopping, Search (brand and non-brand), and Demand Gen campaigns, while ensuring Merchant Center feeds are fully optimized
d. Create, manage, and scale Meta Ads campaigns for direct-to-consumer (D2C) brands using Advantage+ Shopping Campaigns, broad audience targeting, catalog and dynamic product ads, and streamlined account structures
e. Launch and optimize TikTok advertising campaigns, including Spark Ads and GMV Max campaigns, to drive brand awareness and sales performance
•Collaborate closely with fast-growing consumer brands to develop and execute high-performing digital advertising strategies
•Own the end-to-end campaign lifecycle, including strategy development, campaign setup, budget allocation, audience targeting, A/B testing, and ongoing performance optimization
•Monitor and analyze key performance metrics such as ROAS, ACoS, CAC, CTR, CPC, and conversion rates, providing actionable recommendations to improve campaign performance
•Independently manage multiple advertising accounts and priorities, ensuring campaigns are delivered efficiently with minimal supervision
•Conduct keyword research, competitor analysis, and product performance evaluations using tools such as Helium 10 to identify growth opportunities
•Optimize product listings and advertising strategies based on marketplace trends, customer behavior, and campaign insights
•Prepare regular performance reports and communicate campaign results, strategic recommendations, and business insights to stakeholders in clear, professional English
•Collaborate with internal teams to align paid advertising initiatives with overall marketing, e-commerce, and business objectives
•Leverage AI tools such as ChatGPT and Claude to improve campaign planning, creative ideation, reporting, data analysis, and workflow efficiency
•Continuously identify opportunities to improve advertising performance, streamline processes, and implement best practices across paid media channels
•Stay up to date with changes in Amazon, Google, and Meta advertising platforms, industry trends, and emerging digital marketing strategies to maintain a competitive advantage
•Take full ownership of campaign performance, proactively identifying challenges, proposing solutions, and driving initiatives that contribute to the company's growth in a fast-paced startup environment
Requirements
Must-have Skills/Qualification:
•Minimum of 5 years of experience managing and optimizing paid advertising campaigns across multiple platforms, including Amazon Ads, Google Ads, and Meta Ads:
•With genuine independent track record — has managed and scaled paid campaigns solo, not as part of a large team with heavy oversight
•Owns and can talk fluently about ROAS, ACoS, CAC
•Comfortable working across multiple platforms simultaneously
•Proficiency in e-commerce and advertising tools, including Helium 10
•Strong written and verbal English communication skills with the ability to provide feedback and business insights
•Comfortable using AI tools (Claude, ChatGPT) as part of daily workflow
•Proactive and self-driven, with the ability to work autonomously, take ownership of initiatives, and thrive in a fast-paced startup environment with minimal supervision
Advantageous Skills/Experience:
•Experience in Tiktok Ads
