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Open nowPosted 115 days ago

Paid Ads Specialist

Workable (global search)108,016 open roles

Where
United States
Work mode
Remote
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Your applicationOpen nowPaid Ads SpecialistWorkable (global search) · United States

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 115 days ago

Workable (global search) median: 7 days open

The posting

Paid Ads Specialist (Google Ads, Meta, LinkedIn – Performance Marketing, Remote, U.S. Hours)

About the Role

We’re hiring a Paid Ads Specialist to plan, execute, and optimize high-performing digital advertising campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and other platforms.

This is a hands-on role where you’ll manage the full funnel — from campaign strategy and targeting to optimization and reporting — with a clear focus on ROI, lead generation, and scalable growth.

If you’re analytical, data-driven, and experienced in improving CPA, ROAS, and conversion rates, this role is for you.

Responsibilities

Strategy & Planning

  • Develop and execute paid advertising strategies aligned with business goals
  • Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other channels
  • Conduct audience research, keyword analysis, and targeting strategy
  • Forecast budgets and expected performance with marketing leadership

Campaign Management & Optimization

  • Create, test, and optimize ad creatives, copy, and landing pages
  • Monitor campaigns daily and optimize for CTR, CPC, CPA, and ROAS
  • Run structured A/B tests to improve performance
  • Use automation features such as Performance Max and Dynamic Search Ads
  • Continuously improve conversion rates and campaign efficiency

Collaboration & Coordination

  • Work with content, design, and analytics teams to ensure campaign alignment
  • Align paid media efforts with overall marketing and brand strategy
  • Stay updated on platform features and coordinate with platform representatives

Analytics & Reporting

  • Track and analyze campaign performance across platforms
  • Prepare weekly and monthly performance reports
  • Identify trends and provide actionable insights and recommendations
  • Refine targeting, creative, and budget allocation based on data

Requirements

  • Proven experience managing paid ad campaigns (Google Ads and Meta required)
  • Strong understanding of PPC metrics, attribution models, and conversion tracking
  • Hands-on experience with:
  • Google Analytics
  • Google Tag Manager
  • Strong analytical skills with the ability to make data-driven decisions
  • Excellent communication, organization, and project management skills
  • Comfortable working remote during U.S. business hours

Nice to Have

  • Experience with additional platforms (YouTube, LinkedIn Ads, TikTok Ads)
  • Familiarity with automation tools, scripts, and dynamic campaigns
  • Experience with landing page optimization and funnel strategy
  • Experience managing ad budgets of varying sizes
  • Knowledge of remarketing and multi-touch attribution

Tools & Tech

  • Google Ads
  • Meta Ads (Facebook/Instagram)
  • LinkedIn Ads
  • Google Analytics
  • Google Tag Manager
  • Paid media and reporting tools

Why Join

  • Own and scale paid acquisition campaigns across multiple platforms
  • Direct impact on revenue, leads, and ROI growth
  • Work in a data-driven, performance-focused environment
  • Opportunity to test, experiment, and optimize at scale
  • Fully remote role with strong ownership and autonomy

What Success Looks Like

  • Improved ROAS, CPA, and campaign efficiency
  • Consistent growth in leads and conversions
  • Effective use of ad budgets
  • Strong reporting and actionable insights
  • Continuous optimization and performance improvements

Apply Now

If you’re a Paid Ads Specialist who can execute, optimize, and scale high-performing campaigns, we’d love to hear from you.

Apply now and drive measurable growth through paid marketing.

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