The posting
Skin + Me is a mission driven start-up with seriously big skin goals.
We’re looking for an ambitious and creatively-minded Paid Media Executive to join our Growth Team at Skin + Me on a 12-month fixed-term contract. This is a hybrid working role with three days a week in our Paddington HQ (Mon, Tue, Fri) and two days remote.
About the role:
As a Paid Media Executive at the + Me group, you will execute and manage our paid search (PPC) and paid social campaigns (Meta and TikTok). You’ll own the creative engine behind our paid growth: shaping creative strategy, writing the briefs that turn insight into high-performing ads, and liaising with the Influencer team and external partners to drive content that fuels our channels. You’ll pair that creative thinking with hands-on paid media management across Meta, TikTok and Google — using performance data to decide what we do next and planning and executing tests. Across a focused 12 months, your work will be instrumental in hitting our KPIs and ambitious growth targets, with the opportunity to shape paid ads strategy across one or more of the + Me brands (Skin + Me, Hair + Me and Renew + Me).
The ideal candidate will have solid experience within paid media and is someone who thinks in hooks, angles and narratives as much as in metrics — with a genuine interest in what makes performance creative work. This role will work closely with the Heads of Growth and will also have strong ties to the copywriting, design, influencer and tech teams, giving you the opportunity to work with key stakeholders across the business.
What you'll do
In this role you will implement our growth strategy through our paid channels, brief and shape the creatives that run on them and use data (and AI) to keep improving results. Responsibilities will include:
- Manage the Google Ads, Meta and TikTok paid activity
- Own the creative strategy for your paid channels — developing and testing angles, hooks and messaging territories grounded in customer insight, performance data and market trends.
- Write clear, inspiring creative briefs for Meta, TikTok and Google, translating strategy into concepts the design and copy teams can bring to life — and feeding creative learnings back to them.
- Manage your channels from daily optimisations and account maintenance tasks, through to monthly performance reporting - to ensure they are running optimally and on-track to achieve targets. You will be the go-to expert for questions and analysis related to your channels.
- Build and own performance reporting for your channels, campaigns and tests — using AI tools to speed up analysis, surface insights and generate clear reporting for stakeholders
- Develop and execute testing across all aspects of the paid channels, including creative, messaging, landing pages and offers, keeping up to date with industry trends, news and products to ensure we stay ahead of the curve.
- Liaise with the influencer and UGC content creation agencies to ensure we create best-in class UGC content including concept brainstorming, creator approval, script reviews and content reviews.
- Create your own small AI tools and automations (e.g. lightweight scripts, prompts, or no-/low-code workflows) to make day-to-day channel management, briefing, creative analysis and reporting faster and more efficient — and share what works with the wider team.
- Represent Skin + Me in advertising partner meetings (Meta, Google, TikTok), working closely with our account reps to best understand the platform’s new features, plan tests and troubleshoot problems.
Who you are
These are the skills we’re looking for. Even if you don’t tick every box, but feel you’re right for us, we’d still love to hear from you.
- Ideally have 2 years experience working in a paid media role, either in house or agency side, with hands on experience running campaigns on Meta and Google Ads, with an understanding of the main performance drivers (post-algorithm-shift experience on social is a plus) — though we’re open to strong candidates at different stages of their career.
- Experience working in a data-driven, high-experimentation environment
- A strong creative instinct for performance marketing — you understand what makes a scroll-stopping ad and enjoy shaping concepts, hooks and messaging.
- Experience writing creative briefs and/or working closely with design, copy or content teams to produce paid ads.
- Comfortable using AI tools in your day-to-day work — for analysis, reporting and building small efficiency tools — or excited to learn.
- Able to analyse datasets (in Excel and with AI-assisted tools) to draw conclusions and insights about creative and channel performance.
- Self-starter with a hunger to learn and constantly improve in a fast-paced environment
- Curious, always asking questions and challenging how we do things
- Strong communication skills with experience presenting results and learnings to various stakeholders
- Ability to work collaboratively and independently
- Strong attention to detail
- An interest in the skincare and health industry with a drive to keep up with all market trends and ensure we stay ahead of the curve
Why should you choose Skin + Me?
- A daily challenge – in a thrilling, entrepreneurial start-up environment, no two days will ever be the same.
- Make a difference – work within a revolutionary company that is focused on improving millions of lives.
- Serious commitment to growth – personal development is important to us and we’ll make sure we support your growth, and give you broad experience across your role.
- Support network – the Skin + Me investors and advisors that you’ll have the opportunity to work with have built some of the world’s best consumer companies.
Benefits
- 25 Days Holiday (+ all the usual Bank Holidays) – It's important to take a break and recharge, that's why we offer a generous holiday allowance
- Free Breakfast & Lunch – It’s important you are well fuelled for the day so we've got your breakfast and lunch covered. Plus drinks and snacks are available too!
- Hybrid working to give you flexibility – We are all remote on Wednesday and Thursday. When we are in the office on Monday, Tuesday and Friday our core hours are 10-4. If you're an early bird you can do 7-4, and if you're a night owl 10-7 is fine too. Need more flexibility around your life – just let us know.
- Health and wellbeing focus – We offer a healthcare cash plan, cycle to work schemes plus free healthy breakfast and lunch in the office. We'll be sure to always prioritise your physical and mental health.
- Culture club – Our culture club team meets every week to make sure we celebrate our big wins and milestones too, with parties, surprises and more.
- You’ll get highly discounted Skin + Me products for you, and 10 friends + family too.
- Generous employee referral scheme. If you know more fabulous people and refer them to work with us too, you’ll receive a cash bonus when they pass probation.
- Dog-friendly office with two very cute resident dogs!
More about Skin + Me, and the + Me Brands
In 2018, we set out to solve a problem that millions of people faced: not just struggling with their skin, but struggling to navigate skincare itself. By combining dermatology expertise, pharmacy and technology, Skin + Me created a simpler, more personalised approach – and proved that expert-led care could reach people who'd never had access to it before.
That belief became the foundation of something bigger.
Today, + Me is the company behind Skin + Me, Hair + Me and Renew + Me, with more on the horizon. We're not building a single brand. We're building a category – one where clinical expertise, smart technology and real personalisation are the standard, not the exception.
Every brand we build starts with a real problem. Every solution is rooted in science. And every person who joins + Me becomes part of re-engineering personal care for more people, in more ways.
Think you’re up for the challenge?
