Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 24 hours ago

Paid Search & YouTube Lead (Hybrid or Remote in UK)

Workable (global search)107,284 open roles

Where
London, England, United Kingdom
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowPaid Search & YouTube Lead (Hybrid or Remote in UK)Workable (global search) · London, England, United Kingdom

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Workable (global search)'s own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

9.5% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 5 days.

Share of postings closed within
  1. 1.8%1 day
  2. 4.0%3 days
  3. 9.5%7 days
  4. 15.6%14 days
  5. 33.9%30 days
This job: posted 24 hours ago

Workable (global search) median: 5 days open

The posting

Title: Paid Search & YouTube Lead

Location: UK Hybrid or Remote in UK with occasional travel to our Central London Office near Tower Hill

Position: Perm

About Petlab Co

PetLab Co. is the world’s fastest-growing pet supplement business. Launching in 2018, we successfully achieved a 9-figure revenue last year. We have a loyal community of loving pet parents and over 1.5 million happy dogs whose lives have been positively impacted by our innovative products. Our team is vibrant, fast-moving, and customer-driven where high-performers are valued and rewarded. And it is the ideal place for an ambitious, hardworking, animal lover who wants to progress their career rapidly.

PetLab Co.’s rapid growth has been made possible by their highly experienced performance marketing team. They are currently on the lookout for a highly driven & experienced Paid Search & YouTube Lead to join the team and help drive future growth

A Day in The Life… Reporting into the VP of Marketing, the Paid Search & YouTube Lead is responsible formanaging & executing a clear strategy across paid Google & Bing tactics to drive efficient growth for one of London fastest growing D2C ecommerce start-ups! In this role you’ll plan, launch & manage campaigns across all Google and Bing ad placements to drive new customer acquisition along with cross-sell opportunities and customer loyalty, at efficient CPA’s.

You’ll also help shape how PetLabCo. reaches customers through large language models (LLMs) and AI-powered search. Working closely with our content, SEO and ecommerce teams, you’ll identify opportunities to improve product discovery and turn emerging platforms into measurable growth channels.

We move and think fast so it’s important that you are able to thrive in a fast-paced environment and are happy to roll up your sleeves to do whatever it takes to support the team in every way possible. This is an exciting opportunity to have a huge impact in rocket ship of a business with a real purpose! If that sounds exciting - we would love you to join our pack!

Your day to day will look a little bit like this…

  • Develop and execute effective strategies across Google/Bing tactics, including paid search, YouTube, Performance Max, and Google Display, to scale new customer acquisition.
  • Manage the GMC feed/product performance to drive growth on Google Shopping.
  • Use of reporting, analytics, and trend tools daily to make strategic recommendations to optimise performance and improve CPA, ROAS, etc.
  • Drive cross-sells and customer loyalty through retargeting across Google placements.
  • Oversee the international expansion of the brand across search engines.
  • Collaborate with cross-functional teams such as paid and organic social, CRM, video production, copywriting and CRO to create cohesive digital marketing strategies, along with A/B test opportunities.
  • Build and test strategies to improve PetLab Co.’s visibility across LLMs and AI search platforms, including ChatGPT, Claude, Gemini and Perplexity.
  • Partner with SEO, content and ecommerce teams to improve how our products are understood, cited and recommended in AI-generated answers.
  • Track brand visibility, referral traffic and conversions from AI search, using structured tests to identify opportunities that can drive efficient new customer acquisition.
  • Evaluate emerging advertising and shopping opportunities across AI platforms as they become available, with clear testing budgets and success measures.
  • Stay up to date with the latest trends and best practices in paid search advertising and digital advertising.
  • Manage a small team of specialists and provide guidance and mentorship to help them grow and develop their skills.
  • Build a strong partnership with our reps at Google and other platforms.

Requirements

What You Need…

  • 5+ years’ relevant experience
  • Experience managing large-scale campaigns across multiple ad placements/tactics (Search, Shopping, YouTube, Google Display) with monthly campaign budgets of $450K+
  • Experience or a strong working knowledge of marketing through LLMs and AI-powered search, with an understanding of how customers use these platforms to research products and make purchase decisions.
  • Familiarity with generative engine optimisation (GEO) and answer engine optimisation (AEO), including the role of useful content, product information and credible third-party mentions in brand discovery.
  • Highly motivated with experience in performance marketing working to set KPIs.
  • Extremely organized with the ability to juggle multiple activities at once.
  • Strong analytical and problem-solving skills, with the ability to anlyze complex data sets and draw actionable insights.
  • Great communicator.

Benefits

  • Private Health Care through Vitality
  • Generous Annual Leave - 28 days + public and bank holidays
  • Help@Hand – Employee Assistance Programme
  • Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5%!
  • Enhanced Maternity / Paternity / Adoption Leave – because time with new family members is important!
  • Nursery Salary Sacrifice Scheme
  • Generous Learning and development budget – We always want you to keep learning.
  • Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin once a year.
  • Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office.
  • Working Environment – dogs are welcome!
  • Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary.
  • Discount Vouchers & Gym Memberships – get discounts at a whole range of retailers and gym memberships through our provider, WellHub.
  • Electric Vehicle Scheme – Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance.
  • Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity.

Unfortunately we are unable to offer sponsorship now or in the future for this role.

Diversity & Inclusion Statement

PetLabCo. is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation, and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Workable (global search)'s own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Workable (global search)'s form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Workable (global search)'s answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.