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Open nowPosted 68 days ago

Performance Creative Strategist

Workable (global search)108,016 open roles

Where
New York, NY, United States
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Your applicationOpen nowPerformance Creative StrategistWorkable (global search) · New York, NY, United States

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Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 68 days ago

Workable (global search) median: 7 days open

The posting

We’re hiring a Performance Creative Strategist to sit at the intersection of creative and media — someone who thinks in hooks, tests hypotheses, and uses data to make better creative decisions.

This role is for someone who:

  • Has a strong creative eye and a performance mindset
  • Obsesses over what makes content stop the scroll and convert
  • Knows how to translate data into a creative brief
  • Experience building diverse UGC pipelines
  • Thrives in a fast-moving, test-and-learn environment

You’ll own the creative strategy layer across paid social, creator-led advertising, and video — working closely with the Director of Growth Marketing, creative studio team, and creators to build and scale what works.

What You’ll Do

Creative Strategy & Testing

  • Own the creative testing roadmap across Meta, TikTok, CTV, and YouTube
  • Develop hypotheses and structure tests across hooks, formats, narratives, and creative angles
  • Translate performance data into actionable creative briefs for internal teams and creators
  • Identify winning patterns and build frameworks for scaling proven concepts
  • Stay ahead of platform trends, ad formats, and creative benchmarks

Creator & UGC Content

  • Brief, select and guide creators on performance-first content — hooks, pacing, CTAs, messaging
  • Review creator deliverables through a performance lens before they go live
  • Build and maintain a library of winning creative frameworks by creator type, platform, and audience
  • Partner with the Growth Manager to analyze creator performance and identify what scales

Cross-Functional Creative Operations

  • Serve as the connective tissue between growth and brand — ensuring creative output is both on-brand and built to perform
  • Work with creative studio to manage production timelines and ensure assets are ready to test
  • Work with video editors and designers to iterate quickly on top performers
  • Maintain a living creative learnings doc that informs future strategy

Analytics & Insights

  • Analyze creative performance at the hook, format, and narrative level
  • Pull and synthesize data from Meta, TikTok, and YouTube to surface what’s working
  • Build and maintain a creative scorecard to track performance across active tests
  • Present findings and recommendations in clear, actionable formats

Requirements

What You Bring

  • 2–4 years of experience in performance creative, creative strategy, or paid social — ideally at a DTC brand or agency
  • Demonstrated ability to write and brief high-performing ad creative
  • Strong analytical instincts — you can read a creative report and know what to do next
  • Experience working with UGC creators and/or influencer-led content
  • Deep familiarity with Meta and TikTok ad formats, creative best practices, and platform nuances
  • Strong written communication — briefs, copy, and internal decks that are clear and sharp

What We’re Looking For

  • You think about creative as a performance lever, not just aesthetics
  • You can move from insight to brief to live asset quickly
  • You’re as comfortable in a spreadsheet as you are in a creative doc
  • You have strong opinions about what makes content work — and you back them with data
  • You’re a clear communicator and a strong cross-functional partner
  • You care about building systems, not just shipping one-off assets

Nice to Have

  • Experience at a health, wellness, or supplement brand
  • Comfort writing short-form ad copy in addition to briefing it
  • Exposure to CTV or YouTube performance creative
  • Strong comfort using AI tools to accelerate creative iteration and research
  • Experience with creator whitelisting and paid amplification workflows

Benefits

  • Competitive compensation including salary and equity
  • Fully-paid health, dental, 401K, and vision insurance
  • Downtown Manhattan office (4 days in office), with flexible work setup and 15 days of PTO

Why You'll Love Working Here:

At Create Wellness, we're building a category-defining wellness brand that helps people feel their best every day. You'll join a small, high-output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it.

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