The posting
We are seeking a Performance Marketing Lead who thrives at the intersection of hands-on execution and strategic ownership. This role is for a builder, with entrepreneurial spirit, someone who can write the copy, launch campaigns, analyze performance, and hold partners accountable across the full paid and social ecosystem.
This role owns all performance-driven marketing, including paid and organic social media, SEM/PPC, OTT/CTV, display, paid and lifecycle email, while overseeing external agencies and leading a small internal team.
This role is accountable for results, efficiency, and scalable growth.
Hands-On Execution (Core Expectation)
- Write, test, and optimize high-converting copy and creative direction for:
- Paid and organic social media
- Paid and lifecycle email campaigns
- Display, retargeting, and OTT/CTV ads
- Build, launch, and optimize campaigns directly across:
- Social media platforms
- Email marketing platforms
- Develop hooks, messaging frameworks, CTAs, and offer strategies aligned to conversion goals
- Rapidly test creative, audience segments, formats, and channels to improve ROAS and CAC
Social Media Marketing Ownership (Paid + Organic)
- Own end-to-end social media marketing strategy, including:
- Paid social performance
- Organic social content strategy and publishing
- Channel growth, engagement, and brand consistency
- Ensure social content supports acquisition, retargeting, and lifecycle efforts
- Align social storytelling with performance goals and campaign calendars
Paid Media, OTT & Channel Ownership
- Own day-to-day performance across:
- Paid Social
- OTT / CTV advertising
- Define channel strategy, testing roadmaps, and budget allocation
- Partner with analytics and leadership to assess incrementality and efficiency
Oversee Agency Performance
- SEM / PPC (Google Ads, Bing)
Agency & Vendor Oversight
- Serve as the primary owner of all paid media agencies:
- Set strategy, goals, and performance expectations
- Review campaigns, creative, and performance weekly
- Push agencies beyond reporting into active optimization and testing
- Ensure agency work complements—not replaces—internal execution
- Recommend when to scale, pause, or reallocate spend across channels
Internal Team Leadership & Partner Oversight
- Lead and mentor a lean internal marketing team
- Marketing Mentorship for affiliate, widget, and ad-based partnerships:
- Performance tracking
- Optimization opportunities
- Messaging alignment
- Display & Re-targeting
- Create clarity around ownership between internal resources, agencies, and partners
- Establish lightweight processes that scale without adding friction
Performance, Reporting & Optimization
- Own performance KPIs, including:
- ROAS, CAC, CPA, LTV
- Conversion rates across the funnel
- Incrementality by channel
- Translate insights into clear actions and recommendations
- Deliver concise, executive-ready performance updates
What Success Looks Like (First 6–12 Months)
- Paid and social channels show measurable efficiency and scale
- Social media functions as both a brand and performance engine
- OTT/CTV delivers clear, measurable value within the media mix
- Agencies and partners are accountable and high-performing
- Affiliate and widget programs are optimized and contributing incremental revenue
- Leadership has confidence in channel performance and growth strategy
Requirements
Required
- 5+ years in performance or growth marketing lead or equivalent
- Proven experience writing and optimizing conversion-focused copy for paid media and email
- Hands-on experience with:
- Paid and organic social media
- Email marketing platforms - Klaviyo Preferred
- Strong working knowledge of SEM/PPC and OTT/CTV
- Experience managing agencies and small, high-impact teams
- Data-driven mindset with strong analytical instincts
Preferred
- Experience in travel, e-commerce, marketplaces, or high-intent consumer products
- Familiarity with affiliate marketing, widgets, and partner-driven acquisition
- Experience with CRO, landing-page optimization, and attribution models
Why This Role Matters
This is not a coordination role—it is an ownership role.
You will define how performance marketing operates across paid, social, affiliates, and partners while remaining hands-on where it matters most. This role has direct impact on revenue, efficiency, and growth velocity.
Growth Path
- Performance Marketing Lead → Director of Performance Marketing
- Expanded ownership across lifecycle, attribution, and growth strategy
Benefits
Competitive Compensation, Medical, Dental, Vision, & 401K with Company Match!
