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Open nowPosted 10 days ago

Performance Marketing Lead

Workable (global search)108,016 open roles

Where
cairo, Al Qāhirah, Egypt
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Your applicationOpen nowPerformance Marketing LeadWorkable (global search) · cairo, Al Qāhirah, Egypt
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Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 10 days ago

Workable (global search) median: 7 days open

The posting

  • Job Summary: Performance Marketing Lead, specializing in media buying, is a critical role within the digital growth team, responsible for planning, executing, and optimizing paid media campaigns across various digital platforms. This role requires a strategic thinker with a strong analytical mindset, capable of turning data insights into actionable strategies. The ideal candidate will have a proven track record of managing successful media buying campaigns, with a deep understanding of the digital advertising landscape. They will work closely with cross-functional teams, including creative, analytics, and product teams, to ensure campaigns are aligned with business objectives and deliver measurable results.

Job Responsibilities:

  • Develop and manage digital marketing campaigns (Facebook/Instagram, Google Ad Words, ....)
  • Manage media buying activities across multiple channels, including search engines, social media, display networks, and emerging platforms.
  • Set up, optimize, and manage paid search campaigns, including keyword research, bid management, ad copy testing, and landing page optimization.
  • Utilize social media advertising platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) to reach targeted audiences and achieve campaign goals.
  • Analyze campaign data to identify trends, insights, and areas for improvement, and adjust strategies accordingly.
  • Manage media buying budgets effectively, ensuring optimal allocation of resources across channels.

Requirements

* 3 to 5 years of hands-on experience in performance marketing, spent millions in paid media budgets annually.

* Proven experience running real estate ad campaigns in the UAE market, with a good understanding of the local audience, competitive landscape, and advertising regulations.

* Strong track record in lead generation, with a focus on lead quality and downstream conversion rather than volume alone.

* Experience working closely with real estate sales teams: running lead audits, speed-to-lead, qualification criteria, and closing the loop between marketing spend and actual sales.

* Hands-on experience with mobile attribution tools such as Adjust (or similar, like AppsFlyer).

* Solid working knowledge of product and web analytics tools, particularly GA4 and Mixpanel.

* A deep understanding of conversion tracking and how it is set up: pixels and tags, Google Tag Manager, Conversions API, event design, UTM structure, and offline conversion uploads. You should be able to spot and fix a broken setup with product team, not just read the dashboard.

* Analytical and comfortable with data; you can pull, question, and reconcile numbers across platforms.

* Clear communicator who can work across marketing, sales, product, and data teams.

* ⁠Strongly data-driven mindset: you make decisions based on evidence, not gut feeling, and can clearly explain the "why" behind every optimization.

* Fluent English is a must.

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