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Open nowPosted 22 days ago

Performance Marketing Manager

Workable (global search)109,826 open roles

Where
Bengaluru, KA, India
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Your applicationOpen nowPerformance Marketing ManagerWorkable (global search) · Bengaluru, KA, India

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 2 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 22 days ago

Workable (global search) median: 2 days open

The posting

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟯𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟬𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟯-𝟭𝟬 𝗟𝗣𝗔)

Experience: 3+ yrs

Location: Chennai, Tamil Nadu, India, Bengaluru

Job Type: Full-time

We are looking for a data-driven and results-oriented Performance Marketing Manager to lead digital acquisition, campaign optimisation, and revenue growth across e-commerce channels. The role combines performance marketing, data analytics, e-commerce ROAS, creative strategy, and marketing technology to build scalable customer acquisition programs.

The ideal candidate will be comfortable working across paid media, analytics, creative, and e-commerce operations, using data to make informed decisions and improve campaign efficiency. You will play a key role in driving profitable growth through structured experimentation, performance optimisation, and strong collaboration across marketing and creative teams.

Requirements

Key Responsibilities

  • Develop and execute performance marketing strategies focused on customer acquisition, revenue growth, and profitability.
  • Plan, launch, monitor, and optimise paid digital campaigns across relevant platforms.
  • Track and improve e-commerce ROAS, CAC, conversion rates, revenue, AOV, and other key performance metrics.
  • Analyse campaign, customer, product, and website data to identify performance trends and growth opportunities.
  • Build dashboards, reports, and performance analyses to communicate campaign results and actionable insights.
  • Use GA4 to analyse customer journeys, traffic sources, conversions, engagement, and e-commerce performance.
  • Implement and maintain accurate marketing and conversion tracking through Google Tag Manager.
  • Work with Shopify to analyse store performance, conversion funnels, product performance, and customer behaviour.
  • Identify tracking gaps and coordinate with technical teams to improve data accuracy and attribution.
  • Develop a strong creative strategy based on performance data, customer insights, audience behaviour, and campaign results.
  • Collaborate with designers, content teams, and creative partners to develop high-performing ad concepts, formats, and messaging.
  • Conduct structured A/B testing across creatives, audiences, landing pages, offers, and campaign strategies.
  • Monitor campaign performance regularly and proactively identify underperforming areas.
  • Optimise budgets, targeting, bidding, creatives, and campaign structures to improve efficiency.
  • Translate analytics into clear recommendations for marketing and business stakeholders.
  • Collaborate with e-commerce, creative, product, and technology teams to improve the overall customer acquisition funnel.
  • Stay updated on changes in digital advertising platforms, analytics tools, attribution practices, and e-commerce trends.
  • Continuously experiment with new growth opportunities, channels, creative approaches, and optimisation techniques.

What Makes You a Great Fit

  • 3+ years of experience in performance marketing, digital marketing, e-commerce growth, or a related role.
  • Strong hands-on experience with Data Analytics and performance marketing.
  • Proven ability to manage and optimise e-commerce ROAS and performance metrics.
  • Strong understanding of customer acquisition, conversion funnels, CAC, LTV, AOV, and revenue optimisation.
  • Hands-on experience with Shopify and e-commerce analytics.
  • Strong working knowledge of GA4 and Google Tag Manager, including conversion and event tracking.
  • Strong analytical skills with the ability to interpret campaign and customer data and convert insights into actions.
  • Experience developing performance-focused Creative Strategy and collaborating with creative teams.
  • Practical experience with A/B testing, experimentation, campaign optimisation, and performance reporting.
  • Strong understanding of paid media platforms and digital acquisition strategies.
  • Excellent Excel/Google Sheets skills and comfort working with large datasets and performance reports.
  • Strong communication and stakeholder-management skills.
  • Highly detail-oriented, commercially aware, and focused on measurable outcomes.
  • Proactive, curious, and comfortable working in a fast-paced, performance-driven environment.
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