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Open nowPosted 11 days ago

Performance Marketing Specialist

Workable (global search)108,016 open roles

Where
Pakistan
Work mode
Remote
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Your applicationOpen nowPerformance Marketing SpecialistWorkable (global search) · Pakistan

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 11 days ago

Workable (global search) median: 7 days open

The posting

Performance Marketing Specialist – Google Ads, Meta & LinkedIn

Full-Time | Remote | U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a hands-on Performance Marketing Specialist to build, manage, optimize, and scale paid advertising campaigns across Google Ads, Meta, LinkedIn, and other digital channels.

This role is ideal for a data-driven marketer who understands how to turn ad spend into measurable results. You’ll own campaigns from setup through optimization, with a strong focus on lead generation, conversions, CPA, and ROAS.

What You’ll Own

Paid Media & Campaign Execution

  • Build and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads
  • Execute campaigns focused on lead generation, sales, and customer acquisition
  • Develop and test audiences, targeting, messaging, offers, and creatives
  • Manage campaign budgets, bidding strategies, and spend allocation
  • Collaborate with creative and content teams on performance-driven assets

Optimization & Scaling

  • Monitor campaign performance and optimize daily
  • Run structured A/B tests across creatives, audiences, copy, and landing pages
  • Improve CTR, CPC, CPL, CPA, conversion rates, and ROAS
  • Identify winning campaigns and scale them efficiently
  • Stay current with advertising platform changes and best practices

Tracking, Analytics & Reporting

  • Manage and validate conversion tracking using Google Analytics and Google Tag Manager
  • Analyze campaign and funnel performance across channels
  • Build clear performance reports with actionable insights
  • Use data to improve targeting, creative strategy, budgets, and overall paid acquisition performance

Cross-Functional Collaboration

  • Align paid campaigns with marketing, sales, and revenue goals
  • Work with content and design teams to improve campaign creative
  • Provide data-backed recommendations on messaging and offers
  • Support integrated paid, organic, and funnel strategies

What We’re Looking For

  • 3+ years of hands-on performance marketing or paid media experience
  • Strong experience managing Google Ads and Meta Ads
  • Experience with LinkedIn Ads strongly preferred
  • Proven success improving ROAS, CPA, CPL, and conversion rates
  • Strong understanding of PPC, attribution, audience targeting, and conversion tracking
  • Hands-on experience with Google Analytics (GA4) and Google Tag Manager
  • Strong analytical and reporting skills
  • Comfortable independently launching, optimizing, and scaling campaigns
  • Strong English communication and project-management skills
  • Availability during U.S. business hours

Nice to Have

  • Lead generation and/or e-commerce campaign experience
  • HubSpot, Salesforce, or Marketo experience
  • Funnel optimization and audience segmentation experience
  • Google Ads or Meta certifications
  • Experience managing multiple accounts or significant advertising budgets

What Success Looks Like

  • Lower and more efficient CPA and CPL
  • Improved ROAS and conversion rates
  • Consistent growth in qualified leads and conversions
  • Efficient allocation and scaling of advertising budgets
  • Accurate conversion tracking and reporting
  • Continuous testing that produces measurable performance improvements

Why Join?

  • Fully remote opportunity
  • Ownership of paid acquisition across multiple platforms
  • Direct impact on leads, revenue, and business growth
  • Freedom to test, optimize, and scale campaigns
  • Data-driven and performance-focused environment
  • Strong autonomy and opportunity for professional growth

Interview Process

  1. Initial Screening Call
  2. Spark Hire Intro Video
  3. Recruiter Interview
  4. Performance Marketing / Campaign Discussion
  5. Client Interview
  6. Offer & Onboarding

What Happens After You Apply

Qualified candidates will receive a Spark Hire invitation to complete a short Intro Video. This gives the hiring team an opportunity to learn more about your paid media experience, communication style, and campaigns you’ve managed.

Please check your inbox and spam/junk folder for the invitation.

Apply Now

If you’re a hands-on performance marketer who knows how to launch, optimize, and scale paid campaigns while improving CPA and ROAS, we’d love to hear from you.

#PerformanceMarketing #PaidMedia #GoogleAds #MetaAds #LinkedInAds #PPC #DigitalMarketing #LeadGeneration #GrowthMarketing #RemoteMarketingJobs #Pavago

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