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Open nowPosted 13 days ago

Performance Marketing Specialist

Workable (global search)108,016 open roles

Where
Marousi, Attica, Greece
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Your applicationOpen nowPerformance Marketing SpecialistWorkable (global search) · Marousi, Attica, Greece

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 13 days ago

Workable (global search) median: 7 days open

The posting

We're looking for a Paid Media Specialist to join our performance marketing team and own paid campaigns across search, social, and programmatic. You'll manage a diverse portfolio of clients spanning lead generation and e-commerce, planning media across channels, turning budgets into measurable results, and translating data into decisions.

Responsibilities

  • Plan, execute, and optimize campaigns across multiple paid channels: Google Ads, Meta (Facebook/Instagram), and at least one of TikTok, LinkedIn, or Microsoft Advertising.
  • Run Google Ads across Search, Display, Performance Max, Shopping, Demand Gen, and YouTube.
  • Manage paid social campaigns end to end: audience strategy, creative testing, budget scaling, and full-funnel structure.
  • Run programmatic display and video through DV360, The Trade Desk, or other DSPs where relevant.
  • Build cross-channel media plans and allocate budget based on performance, not channel bias.
  • Conduct keyword research, competitor analysis, and audience building (first-party, custom, lookalike, in-market, remarketing).
  • Own budgets and pacing across channels, focusing on KPIs such as CPC, CTR, CPA, conversion rate, ROAS, and POAS.
  • Develop and test ad copy, creatives, bidding strategies, audiences, and account structures per channel.
  • Manage product feeds and Google Merchant Center for Shopping and PMax (feed hygiene, disapprovals, custom labels).
  • Set up and QA conversion tracking, UTM taxonomy, and attribution across channels, working with GA4 and GTM (client-side and, ideally, server-side).
  • Ensure tracking respects Consent Mode v2 and Meta CAPI / server-side event flows where needed, in line with privacy/GDPR requirements.
  • Analyze cross-channel data and build clear reports and dashboards with actionable insights (Looker Studio).
  • Collaborate with design, content, and development teams to improve creatives, landing pages, and CRO.
  • Stay current with platform updates, betas, advertising trends, and industry best practices.

Requirements

  • 2+ years of hands-on experience managing paid media campaigns with real budget responsibility.
  • Strong proficiency in Google Ads, plus proven experience running paid campaigns on at least one other major channel (Meta, TikTok, LinkedIn, or Microsoft Ads).
  • Solid experience with Google Analytics 4 and Google Tag Manager.
  • Strong understanding of audience targeting, bidding strategies, conversion tracking, and campaign optimization across channels.
  • Experience managing both lead generation and conversion/e-commerce campaigns.
  • Strong analytical skills and the ability to translate data into clear recommendations (comfortable in Excel/Sheets, pivot tables).
  • Excellent communication skills and attention to detail.
  • Fluent Greek and strong English, written and spoken.

Nice to Have

  • Experience in a digital agency or managing multiple client accounts simultaneously.
  • Hands-on experience across three or more paid channels.
  • Programmatic experience with DV360, The Trade Desk, or similar DSPs.
  • Looker Studio dashboard building and familiarity with connectors like Windsor.ai or Supermetrics.
  • Server-side GTM, Consent Mode v2, and Meta CAPI implementation.
  • Experience with HubSpot, Salesforce, or other CRM/lead-flow tools.
  • E-commerce and Google Merchant Center / feed management experience.
  • Google Ads, Meta Blueprint, or Google Analytics certifications.
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