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Open nowPosted 79 days ago

Performance Marketing Specialist / Media Buyer - Dubai Real Estate (Remote)

Workable (global search)108,016 open roles

Where
Dubai, United Arab Emirates
Work mode
Remote
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Your applicationOpen nowPerformance Marketing Specialist / Media Buyer - Dubai Real Estate (Remote)Workable (global search) · Dubai, United Arab Emirates

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Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 79 days ago

Workable (global search) median: 7 days open

The posting

We are seeking an experienced Performance Marketing Specialist / Media Buyer with a proven track record in Dubai real estate, particularly in off-plan property lead generation. The ideal candidate has hands-on experience managing high-performing paid media campaigns that generate qualified investor and buyer leads from international markets.

This is a remote freelance position requiring a data-driven professional who can independently plan, execute, optimize, and scale paid advertising campaigns while working closely with sales and creative teams.

Key Responsibilities

  • Plan, launch, manage, and optimize lead generation campaigns across Meta Ads, Google Ads, YouTube, Snapchat, and other paid advertising platforms.
  • Generate high-quality buyer and investor leads for Dubai off-plan real estate projects.
  • Execute campaigns targeting international markets including the UK, GCC, Europe, India, Pakistan, China, Russia/CIS, and Africa.
  • Manage campaigns for overseas property roadshows, investor events, exhibitions, and sales launches.
  • Monitor and optimize campaign performance based on KPIs including Cost Per Lead (CPL), Cost Per Qualified Lead (CPQL), Conversion Rate, Booking Rate, and Return on Ad Spend (ROAS).
  • Work closely with the sales team to evaluate lead quality and continuously improve campaign targeting and performance.
  • Coordinate with designers, copywriters, and developers to create high-converting ad creatives, landing pages, lead forms, and campaign assets.
  • Set up and manage tracking using Meta Pixel, Google Tag Manager, Google Analytics, conversion APIs, and other tracking tools.

Requirements

  • 3–4+ years of experience in Performance Marketing or Media Buying.
  • Proven experience managing paid advertising campaigns for Dubai real estate agencies, developers, or off-plan property projects.
  • Demonstrated success in generating qualified international real estate leads.
  • Strong expertise in:
  1. Meta Ads Manager
  2. Google Ads
  3. YouTube Ads
  4. Snapchat Ads
  • Solid understanding of audience targeting, campaign optimization, bidding strategies, retargeting, and conversion tracking.
  • Experience managing advertising budgets and improving lead quality while maintaining target CPL.
  • Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
  • Excellent communication skills in English.
  • Self-motivated, proactive, organized, and able to work independently in a remote environment.

Benefits

  • Competitive salary
  • Fully remote work environment.
  • Opportunity for long-term collaboration and career growth.
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