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Open nowPosted 269 days ago

Performance Marketing Specialist (Paid Social)

Workable (global search)108,016 open roles

Where
Hong Kong, Hong Kong SAR China
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Your applicationOpen nowPerformance Marketing Specialist (Paid Social)Workable (global search) · Hong Kong, Hong Kong SAR China

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 269 days ago

Workable (global search) median: 7 days open

The posting

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.

Trusted and loved by over 16,000+ customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.

In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

About the Role:

We are seeking a highly analytical Performance Marketing Specialist to own the execution of our Google Paid channel globally. You will be the master of our Google Ads accounts.

What You’ll Do:

  • Campaign Management: Execute paid campaigns across Facebook, Instagram, and LinkedIn, focusing on both prospecting and retargeting.
  • Creative Strategy: Analyze ad performance to provide data-backed briefs to our design team.
  • Audience Segmentation: Build and refine audience lists to target high-value B2B buyers.
  • Experimentation: Test new channels and ad formats to lower our cost per lead.
  • Reporting: Track daily and weekly performance metrics, providing actionable insights to the Performance Lead.

Requirements

  • 1-3 years of experience in Paid Social (Meta/LinkedIn preferred).
  • Understanding of the B2B buyer journey and how to use content to nurture leads.
  • Strong copywriting skills for ad captions and headlines.
  • Experience with video ads and creative testing.
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