The posting
IN BRIEF
Location Helsinki metropolitan area. The work includes regular days at the client's office.
Language Professional Finnish and fluent English. Many of our clients work in Finnish, while a lot of our client teams and our own community run in English.
Skills AI-era product leadership and coaching, discovery and prioritisation, reshaping how product teams work, AI-native product craft (e.g. Claude, ChatGPT, synthesis and transcription tools), working directly with designers and engineers, facilitation and credible senior stakeholder work, taking a change through resistance and showing results fast.
Are you the person a product team wants in the room when they're trying to work out what AI actually changes about how they build, and what's still just noise? At Nitor, we help clients build real product capability for the AI era: not shipping faster for its own sake, but changing how teams discover, decide, and lead. As a Product Coach, you make that change stick, and you leave the team able to keep going without you.
Two things are true at the same time. AI is changing what products look like, what people expect from them, and what's worth building at all. And it's changing how product people do the job day to day: how they research, synthesise, and decide, and how the teams and leaders around them organise to keep up. Knowing this isn't the same as being able to act on it. That gap is where you come in.
🤖 What this role actually is
The shape of the work varies by client. Sometimes it's coaching a product team on how they discover, decide, and ship in the AI era. Sometimes it's working with product leaders on how the whole product practice should change, and dropping to team level when that's where the change has to take hold. Often the team hasn't yet named what needs to change, or the client's product leaders disagree about it themselves. Untangling that on the ground, one team and one decision at a time, is where this role earns its keep.
Across an engagement, the day-to-day looks something like:
- Working with product leaders and teams to figure out where product work needs to change in the AI era, and what to stop, start, and sequence
- Reshaping how product gets discovered, decided, and run, and making the new way easier than the old one
- Coaching product people directly, on judgement, on prioritisation, on using AI well, so their capability compounds long after the engagement ends
- Driving a change yourself when the client needs a hand on the wheel, not only advice from the side, and showing results fast enough that people believe the rest is worth the effort
- Helping the client see where AI is the right tool, and where a well-designed traditional interface still wins, and building that instinct into their teams
- Joining early client conversations and helping shape the case and our proposal, so that what we sign up for is the work that will actually change how their product teams operate
- Using AI in your own work every day for research synthesis, drafts, analysis, and pre-reads, and modelling what that looks like done well.
✅ What could you bring with you?
There's no clean checklist, but here's the shape of it.
Product judgement you've earned You've spent meaningful time leading product work on digital products and services, and you have the results to point to: as a Product Lead or principal in a product company, or as a consultant who has coached product teams and owned product work. This is not about line-managing people. It's about hands-on ownership of the product work our clients actually want to buy. You know how to choose what matters when everything looks important, and you can sit with a delivery team in the morning and a CFO in the afternoon and be useful in both rooms.
You lead by making others better You can own product direction, and drive a change yourself, when that's what the moment needs, and you've done both. But the instinct that makes you good here is wanting other people to get better, and being willing to step back so they can. You know the difference between solving the problem for someone and teaching them to solve it, and you reach for the second one even when the first is faster.
The ability to change how a team works You can walk into an established way of working and reorganise it without breaking the people in it. You've taken a change through real resistance, and you can name where the resistance came from and what you measured before and after. You know that durable change is about habits and incentives, not slide decks.
AI already in your craft You've taken AI into your own work, not just your job description: refined PRDs with an LLM, run call transcripts through synthesis tools, drafted competitive scans in minutes. You can talk specifically about where these tools save time and where they quietly mislead you, and you know when human review is non-negotiable. What matters is that your product track record gives you the readiness to lead in an accelerating AI era, and that you can teach this, not just do it.
An eye for AI-shaped product strategy You hold both halves of the picture: AI inside the product (where it's the experience) and AI inside the team (where it's the tooling). You're not selling "AI-powered" as a feature; you understand that the advantage is in the data, distribution, user experience, and the loops a product gets to learn from. You speak about AI in the language of the business and the user, not the tool.
🏆 What if you choose us?
We believe that recruitment is not about a company selecting a new employee. Ultimately, you make the choice. And we're here to help you make it. Your work and daily life are also supported by our diverse benefits and opportunities, for example:
- You can use 10% of your work time for professional development
- €7,100 "Hardware Bank" for equipment and home office purchases, replenished monthly
- Full paid vacation days from the start of employment regardless of start date
- €100–2,000 bonus for each certification you complete
- Shared trips, events, and hobby groups from running club to board game club
❓ Do you have questions? Is something on your mind?
We would be really interested to hear more about you. Tell us what kind of step you're taking in your career, and let's see how we could help you. Send us your LinkedIn profile or CV, and let's talk more about what Nitor could enable for you.
👥 We listen to you
We want to offer our experts the best possible workplace and support the development of your expertise. At Nitor, it's precisely you, your unique skills, and personal interests that determine the direction of your career.
AI-era product work is evolving fast, and so are we. You'll be part of a tight-knit community of coaches and consultants who are genuinely curious about where product leadership is heading — and honest about the fact that nobody has all the answers yet. You won't be figuring things out alone: you'll have colleagues to think alongside, share findings with, and challenge your assumptions. Interesting training sessions, events, and conferences keep you at the frontier, and you can use part of your work time for learning new things, developing our product coaching practice, and contributing to the broader conversation around what good looks like in this field. With us, your career path isn't predetermined — on the contrary, we encourage you to explore your interests without unnecessary hierarchy and bureaucracy. Our way of working is based on trust, openness, and respect for each other. Every Nitorean brings their own contribution to the company's operations. We value and cherish diversity and the added value it brings to our clients.
🎯 Briefly about Nitor – hopefully your future workplace too
Every Nitorean is a pragmatic and solution-focused team player who doesn't settle for assumptions. What's characteristic of us is really high professional skill and pride in both our own and our colleagues' work.
Our 250+ experts operate in Helsinki and Tampere, combining their diverse expertise to achieve meaningful impact. We're proud of our employee-centric culture and genuine commitment to our people's growth – in recognition of this, we've been awarded the Great Place to Work certification and selected as Finland's most attractive employer brand.
Our vision is clear: to be the industry's most desired workplace, where success comes from employee and client well-being and satisfaction. We continue our growth as a leader in IT industry client satisfaction, producing excellent added value for our clients.
