The posting
Reports to: CEO, Powerflex Supply (a Soilworks portfolio company)
Location: San Antonio, TX
The Opportunity
Soilworks Natural Capital is seeking a Product Manager to work in partnership with our portfolio company Powerflex Supply to help shape the future of rotational grazing, livestock management, and emerging ranch technology.
We’re looking for someone who is curious, analytical, customer-focused, and passionate about understanding markets, competitors, and technology trends.
You will lead the charge in product development, helping identify new growth opportunities, evaluate emerging technologies, and guide product and category strategy across our ranching equipment businesses. At the outset, your primary focus will be Virtual Fence and “Digital Ranch” - think GPS and animal tracking, monitoring systems, among other regenerative grazing solutions. You will have full remit to understand players in the market, develop competitive strategies, and help chart paths including product partnerships and build options for us.
The ideal candidate will thrive in R&D as well as building products and will become an expert on grazing systems, fencing, water systems, and other livestock technology. If the idea of being at the forefront of regenerative agriculture technology with a mission aligned organization is energizing, this could be the role for you!
This role reports directly to the Powerflex CEO (with a dotted line to Soilworks General Partner) and works closely with Sales, Marketing, Operations, Engineering, as well as key supplier partners.
What You'll Do:
Become the Category Expert
- Develop deep knowledge of the grazing, fencing, livestock, and ranching industries.
- Understand customer needs, buying behavior, and market trends.
- Become a trusted resource for product strategy and category development.
Competitive Intelligence
- Monitor competitors, products, pricing, technology, and market activity.
- Track emerging companies in virtual fencing, livestock technology, GPS systems, sensors, and precision agriculture.
- Maintain ongoing competitive assessments and recommendations.
Customer & Market Research
- Conduct customer interviews and field visits.
- Work with dealers, ranchers, and industry influencers.
- Identify unmet customer needs and market opportunities.
New Product & Category Development
- Identify opportunities for new products and services.
- Evaluate supplier partnerships and sourcing opportunities.
- Support product launches and category expansion.
- Build business cases for new products and investments.
Technology & Innovation
- Evaluate emerging technologies including:
- Virtual fencing
- GPS livestock tracking
- Water monitoring
- Grazing management software
- Precision agriculture solutions
- Assess market readiness, adoption barriers, and long-term opportunity.
Product Economics & Cost Analysis
- Understand product cost structures and pricing models.
- Analyze margins, target costs, and competitive positioning.
- Identify opportunities to improve profitability and customer value.
Support Sales & Marketing
- Develop product positioning and messaging.
- Assist with product training and customer education.
- Support strategic supplier relationships.
What Success Looks Like
Within the first 12 months:
- Competitive intelligence process established.
- Product and category roadmaps developed.
- New product opportunities identified and prioritized.
- Customer research program established.
- Virtual fencing and emerging technology assessment completed.
- Product profitability and assortment reviews implemented.
- Strategic recommendations provided to leadership.
Requirements
What We're Looking For
- 5+ years of product management, category management with hardware devices, IoT, or wearables
- Experience working directly with customers to understand needs and gather feedback
- GPS, telematics, sensors, or connected devices experience
- Experience working with partners and manufacturers
- Competitive landscape analysis and R&D
- Strong analytical and strategic thinking skills.
- Ability to conduct research and translate insights into action.
- Excellent communication and presentation skills.
- Comfortable working in a fast-paced entrepreneurial environment.
- Passion for agriculture, ranching, livestock, or outdoor industries.
Bonus Experience
- Agricultural products or equipment
- Livestock production
- Precision agriculture
- Ecommerce and retail categories
Benefits
- Premier Health Insurance plan with $0 deductible and $0 co-pay
- Dental and vision insurance plans
- Flexible spending account options
- Open Paid Time Off Policy plus nine paid public holidays
- Participation in our 401(k) savings plan
- Company-paid Life and AD&D coverage
- Educational materials and expenses to support related development
About Soilworks & Powerflex Supply:
Soilworks Natural Capital is a private equity fund that invests in, incubates, and acquires companies that accelerate the Regenerative Agriculture movement and prove Regenerative grazing is the most profitable way to ranch. Soilworks principles include better and healthier food, restoring plant and animal diversity, regenerating soil to store water and carbon, and creating more profitable family farms. Soilworks was launched by the co-founders of Scaleworks, a technology venture equity fund based in San Antonio, TX.
Powerflex Supply - We know that a company's success starts with its employees. We also know that an individual's success starts with the right career opportunity. Powerflex Supply is known in regenerative ranching and farming as a leader in premium rotational fencing, water supplies, and other products. Powerflex has been a trusted source for 25 years, offering proven and tested
