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Open nowPosted 116 days ago

Product Marketing & GTM Lead

Workable (global search)108,016 open roles

Where
United States
Work mode
Remote
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Your applicationOpen nowProduct Marketing & GTM LeadWorkable (global search) · United States

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 116 days ago

Workable (global search) median: 7 days open

The posting

Go-to-Market (GTM) Lead (B2B SaaS Product Launch & Growth) – Remote | Startup Environment

Position Type: Full-Time, Remote Working Hours: Flexible with overlap for U.S. business collaboration

About the Role

At Pavago, one of our clients is hiring a Go-to-Market (GTM) Lead to own the launch strategy and execution for two upcoming B2B SaaS products.

This is not a coordination role.

You will be the first GTM hire, responsible for:

  • Product launch execution
  • Beta user acquisition
  • Positioning & messaging
  • Demand generation
  • Outreach campaigns
  • Launch systems & playbooks

You’ll work directly with leadership and operate in a fast-moving startup environment where execution, iteration, and ownership matter more than hierarchy.

If you’re someone who:

  • Thrives in ambiguity
  • Loves building from zero
  • Thinks strategically but executes hands-on
  • Has launched SaaS products before

This role is a strong fit.

What You’ll Own

Go-to-Market Strategy & Product Launch (Core Focus)

  • Own the full GTM strategy and execution for:
  • Product A
  • Product B
  • Build launch plans from:
  • Positioning
  • Messaging
  • Campaigns
  • Distribution
  • User acquisition
  • Personally execute initiatives instead of delegating them
  • Apply learnings from Product A to improve Product B launches

Beta User Acquisition & Outreach

  • Identify and recruit beta users
  • Execute creative outreach strategies to engage early adopters
  • Build meaningful relationships with users and collect feedback
  • Drive early product adoption and engagement

Positioning & Messaging

  • Develop clear, compelling product positioning
  • Craft messaging that communicates:
  • Pain points
  • Value propositions
  • Product differentiation
  • Ensure messaging resonates with target audiences and drives action

Launch Campaigns & Growth Assets

  • Build:
  • Landing pages
  • Email campaigns
  • User onboarding sequences
  • Launch materials
  • Support demand generation and early growth initiatives
  • Coordinate with stakeholders and partners to execute launches successfully

Playbook & Process Development

  • Document:
  • GTM learnings
  • Launch systems
  • Outreach workflows
  • Performance insights
  • Build repeatable GTM frameworks for future launches
  • Improve launch efficiency and scalability over time

What Makes You a Strong Fit

  • You thrive in startup environments with high ownership
  • You are highly execution-focused and move quickly
  • You can operate independently without heavy structure
  • You are comfortable wearing multiple hats
  • You think strategically but execute tactically
  • You iterate fast based on feedback and data

Required Experience & Skills

  • Proven experience as an early GTM hire (employee #1–5 preferred)
  • Experience leading at least one successful SaaS product launch end-to-end
  • 4–8 years of experience in:
  • Product marketing
  • Demand generation
  • Growth marketing
  • GTM strategy
  • Strong copywriting and messaging ability
  • Experience managing:
  • Outreach
  • Campaigns
  • Launch execution
  • Experience building scalable systems and processes

Nice to Have

  • Experience in early-stage B2B SaaS startups
  • Familiarity with:
  • Product-led growth
  • Beta testing programs
  • Founder-led marketing
  • Experience with:
  • CRM systems
  • Marketing automation
  • Landing page builders
  • Email platforms
  • Strong understanding of startup growth dynamics and GTM experimentation

What a Typical Day Looks Like

  • Build and optimize launch plans
  • Refine positioning and messaging
  • Run outreach campaigns for beta users
  • Create landing pages and launch assets
  • Analyze user feedback and campaign performance
  • Coordinate with leadership and stakeholders
  • Document systems and improve launch processes

In short: You help bring SaaS products to market by owning strategy, execution, growth, and launch operations from end to end.

Key Metrics (KPIs)

  • Successful product launches
  • Beta user acquisition and engagement
  • Conversion rates across launch funnels
  • Pipeline and demand generation performance
  • Speed and quality of GTM execution
  • Scalability of launch systems and playbooks

Why This Role Stands Out

  • First GTM hire with high ownership
  • Direct collaboration with startup leadership
  • Opportunity to shape multiple product launches
  • Fast-moving, execution-driven startup environment
  • Significant growth potential into:
  • Head of Growth
  • Product Marketing Lead
  • GTM Director

Interview Process

  • Initial Phone Screen
  • Video Interview with Pavago Recruiter
  • Client Interview with Marketing Leadership
  • Offer & Background Verification

Apply Now

If you:

  • Love building GTM systems from scratch
  • Thrive in startup execution environments
  • Know how to launch and grow B2B SaaS products
  • Want ownership and direct impact

This role is a strong opportunity to lead high-impact SaaS launches and growth initiatives.

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