Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 18 days ago

Region Marketing Director - Texas and Tennessee Region

Workable (global search)108,016 open roles

Where
Nashville, TN, United States
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowRegion Marketing Director - Texas and Tennessee RegionWorkable (global search) · Nashville, TN, United States

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Workable (global search)'s own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 18 days ago

Workable (global search) median: 7 days open

The posting

M/I Homes has been building new homes of outstanding quality and superior design for 50 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving’s drive to always “treat the customer right,” we have fulfilled the dreams of over 170,000 homeowners and grown to become one of the nation’s leading homebuilders. M/I Homes started as a family business and grew into a national leader in a single generation with divisions in 17 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Ft. Myers/Naples, Houston, Indianapolis, Minneapolis/St. Paul, Nashville, Orlando, Raleigh, San Antonio, Sarasota, and Tampa.

Job Summary:

The Region Marketing Director is responsible and accountable for regional marketing strategic direction and performance, with a primary focus on increasing walk-in traffic, inbound phone calls, and new lead growth across assigned divisions. This role provides data-supported marketing direction, aligns annual marketing budgets and spend allocations with division goals, and establishes consistent community-level marketing standards. The Region Marketing Director partners with cross-functional teams and division leadership to diagnose performance gaps, share best practices, and coach division and field marketing teams on effective processes and procedures.

Duties and Responsibilities:

  • Maintains accountability for each division's walk-in traffic, inbound phone calls, and new lead growth across the assigned region.
  • Establishes consistent standards for community-level marketing plans and monitor execution across assigned divisions.
  • Collaboratively develops each division's annual marketing budget and coordinate approval with the appropriate division leadership.
  • Reviews, adjusts, and approves marketing spend allocations, including digital advertising spend executed through cross-functional marketing partners.
  • Diagnoses soft traffic trends and directs corrective actions, including spend shifts, traffic initiatives, presentation corrections, and product or pricing escalation to division leadership.
  • Serves as the regional authority on marketing recommendations that influence sales outcomes, supported by data and performance analysis.
  • Transfers best practices between divisions, including event formats, inventory campaigns, real estate agent programs, store presentation standards, and marketing collateral approaches.
  • Reports performance against walk-in traffic, inbound phone calls, and new lead goals on a regular cadence.
  • Develops, coaches, and trains division and field marketing teams on processes, procedures, standards, and marketing best practices.

Requirements

Minimum Education Experience:

  • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent combination of education and experience.
  • Five (5) or more years of progressive marketing experience with responsibility for multi-market, regional, or multi-division marketing programs.
  • Two (2) or more years of experience leading, coaching, or directing marketing team members or cross-functional marketing initiatives.
  • Experience with marketing budget development, spend allocation, lead generation, traffic performance analysis, and sales support strategies.

Skills and Abilities:

  • Comprehensive understanding of field marketing strategy, budget management, digital advertising, lead generation, and traffic performance metrics.
  • Strong analytical and problem-solving skills with the ability to translate performance data into actionable marketing recommendations.
  • Demonstrated ability to influence decisions, set standards, and drive accountability across multiple divisions.
  • Strong leadership, coaching, and team development skills.
  • Effective written, verbal, and presentation communication skills for reporting to senior leadership and division stakeholders.
  • Ability to manage competing priorities, lead through ambiguity, and coordinate work through cross-functional partnerships.
  • Proficiency with Microsoft Office applications, marketing analytics tools, and budget management or reporting systems.

Work Conditions and Physical Requirements

  • Work is performed in a combination of office and field environments.
  • Frequent travel across assigned divisions is required for community visits, leadership meetings, team development, and evaluation of community presentation standards.
  • Occasional evening or weekend availability may be required to support regional marketing events, campaigns, or business needs.

Benefits

M/I Homes offers a comprehensive benefits package, including medical, dental, vision, paid time off and paid holidays, paid parental leave, traditional and Roth 401(k) options, profit sharing plan, employee home purchase plan and more.

We are committed to attracting, developing, and retaining talent that reflects the customers we serve and the communities where we live and work.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

#IND456

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Workable (global search)'s own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Workable (global search)'s form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Workable (global search)'s answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.