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Open nowPosted 261 days ago

Responsable Marketing Produit | Founding Product Marketing Lead

Workable (global search)108,016 open roles

Where
Montreal, QC, Canada
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Your applicationOpen nowResponsable Marketing Produit | Founding Product Marketing LeadWorkable (global search) · Montreal, QC, Canada

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Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 261 days ago

Workable (global search) median: 7 days open

The posting

Français

Responsable marketing produit

Première embauche marketing de Fulltime

À propos de Fulltime AI

Fulltime transforme la façon dont les entrepreneurs des métiers et des services à domicile répondent à leurs clients grâce à la technologie vocale alimentée par l’IA. Nos agents vocaux aident les entreprises de chauffage, de plomberie et d’électricité à répondre aux appels 24/7, à réserver plus d’interventions et à offrir un service plus rapide. Les propriétaires récupèrent du temps pour se consacrer à leur entreprise. Fulltime connaît une forte croissance en Amérique du Nord et le marché répond très bien à son produit.

À propos du poste

Nous recherchons un(e) responsable marketing produit qui sera notre première embauche en marketing et dirigera l’ensemble de nos efforts marketing, avec le marketing produit au cœur du rôle.

Vos premières priorités seront de préciser notre positionnement à partir des échanges avec les clients, de transformer les preuves clients en outils pour les ventes, d’améliorer le site Web et de tester quelques pistes ciblées de génération de la demande. Vous travaillerez étroitement avec les fondateurs et les équipes produit et ventes. C’est un rôle concret où vous devrez définir les priorités et faire avancer le travail vous-même.

Ce que vous ferez

  • Comprendre nos clients cibles et transformer les échanges avec les clients et les équipes de vente en positionnement, propositions de valeur et messages clairs
  • Créer des outils qui aident l’équipe de vente à expliquer la valeur du produit, dont des témoignages clients, des études de cas et des présentations fondés sur des résultats vérifiés
  • Prendre en charge le site Web, notamment sa stratégie, son contenu, ses parcours de conversion et son amélioration continue
  • Planifier et lancer les nouveaux produits et fonctionnalités avec les équipes produit, ventes et succès client
  • Choisir avec les fondateurs et l’équipe de vente un ou deux canaux de génération de la demande à tester, mener les expériences et mesurer leurs résultats
  • Transmettre les commentaires des clients et les informations concurrentielles aux équipes produit et de direction
  • Suivre les résultats, notamment la qualité des occasions générées et leur conversion, puis développer progressivement les approches qui fonctionnent

Ce que vous apportez

  • Au moins 4 ans d’expérience en marketing produit ou dans un rôle marketing polyvalent en startup
  • De l’expérience dans la création de positionnements, de contenus et d’outils de vente à partir de zéro
  • De solides compétences en rédaction et en communication, et la capacité de présenter clairement la valeur d’un produit d’IA aux propriétaires d’entreprise
  • Une approche pratique et autonome, et la capacité de travailler dans un environnement qui évolue rapidement
  • Une aisance avec les données pour établir les priorités, tester des idées et améliorer les résultats
  • Un intérêt pour l’IA et pour l’amélioration des activités des entreprises de services
  • Une expérience dans les métiers spécialisés, les services à domicile ou le SaaS vertical constitue un atout important
  • Une excellente maîtrise du français et de l’anglais, à l’oral comme à l’écrit

Pourquoi joindre Fulltime AI?

  • Contribuer à la croissance d’une entreprise d’IA qui sert les entrepreneurs des métiers
  • Diriger le marketing produit et contribuer directement à la croissance de l’entreprise
  • Travailler étroitement avec les fondateurs et l’équipe produit
  • Aider les petites entreprises à gagner du temps, à réserver plus d’interventions et à mieux servir leurs clients

Prêt(e) à bâtir avec nous?

Envoyez votre CV et une courte note expliquant ce qui vous intéresse dans ce rôle et ce que vous pourriez apporter à Fulltime.

English

Founding Product Marketing Lead

Fulltime’s first marketing hire

About Fulltime AI

Fulltime is changing how trade and service contractors handle customer calls through AI voice technology. Our voice agents help HVAC, plumbing, and electrical businesses answer calls 24/7, capture more booked jobs, and respond faster, giving owners more time to run their businesses. We are growing quickly across North America, with strong customer response to the product.

About the Role

We are looking for a Product Marketing Lead to join as our first marketing hire and lead Fulltime’s marketing, with product marketing at the center of the role.

Your first priorities will be to sharpen our positioning through customer conversations, turn customer proof into useful sales tools, improve our website, and test a small number of focused demand generation opportunities. You will work closely with the founders and our product and sales teams. This is a hands on role where you will set priorities and move the work forward yourself.

What You’ll Do

  • Understand our target customers and turn conversations with customers and the sales team into clear positioning, value propositions, and messaging
  • Create tools that help the sales team explain the product’s value, including customer stories, case studies, and product explainers grounded in verified results
  • Own our website, including its strategy, content, conversion paths, and ongoing improvements
  • Plan and launch new products and features with the product, sales, and customer success teams
  • Choose one or two demand generation channels to test with the founders and sales team, run the experiments, and measure the results
  • Bring customer feedback and competitive insights to the product and leadership teams
  • Track performance, including the quality of opportunities generated and their conversion, then expand the approaches that work

What You Bring

  • 4+ years of experience in product marketing or a broad marketing role at a startup
  • Experience building positioning, content, and sales tools from the ground up
  • Strong writing and communication skills, with the ability to make an AI product clear and relevant to business owners
  • A practical, hands on approach and the ability to work independently in a changing environment
  • Comfort using data to set priorities, test ideas, and improve performance
  • Interest in AI and in helping traditional service businesses work better
  • Experience in the trades, home services, or vertical SaaS is a strong asset
  • Fluency in written and spoken English and French

Why Join Fulltime AI?

  • Help grow an AI company serving trade contractors
  • Lead product marketing with a direct connection to company growth
  • Work closely with the founders and product team
  • Help small business owners save time, capture more jobs, and serve customers faster

Ready to Build With Us?

Send us your CV and a short note about why this role interests you and what you would bring to Fulltime.

#FulltimeAI

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