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Open nowPosted 242 days ago

Responsable marketing - (Véhicules industriels)

Workable (global search)107,990 open roles

Where
Casablanca, Casablanca-Settat, Morocco
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Your applicationOpen nowResponsable marketing - (Véhicules industriels)Workable (global search) · Casablanca, Casablanca-Settat, Morocco

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  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Workable (global search)'s own form.

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 6 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 242 days ago

Workable (global search) median: 6 days open

The posting

Finalités et enjeux de la fonction

· Définir, piloter et déployer la stratégie marketing des bus et camions poids lourds.

· Soutenir la performance commerciale des marques YUTONG, DAF et FAW.

· Renforcer la notoriété des marques et générer des leads B2B qualifiés.

Activités principales de la fonction

· Élaborer la stratégie marketing globale et les plans d’actions annuels (bus et camions).

· Décliner la stratégie par marque, segment de marché et typologie de clients (transport, BTP, mines, logistique,

collectivités).

· Piloter les lancements de nouveaux modèles bus et camions.

· Concevoir les argumentaires produits orientés usage client, TCO, fiabilité et rentabilité.

· Organiser et coordonner les actions marketing terrain :Salons professionnels, Roadshows,Journées portes

ouvertes,

· Concevoir et superviser les supports marketing et commerciaux (brochures, fiches techniques, présentations,

contenus digitaux).

· Mettre en place des actions de génération de leads B2B en coordination avec les équipes commerciales.

· Assurer le support marketing aux équipes de vente.

· Développer la visibilité digitale des marques (site web, réseaux sociaux professionnels, campagnes ciblées).

· Piloter le budget marketing et optimiser le ROI des actions.

· Suivre et analyser les KPI marketing et commerciaux.

· Gérer les prestataires externes (agences, événementiel, digital).

· Assurer le respect des standards et guidelines constructeurs.

Résultats attendus de la fonction

- Augmentation de la notoriété des marques bus et camions.

- Génération de leads B2B qualifiés.

- Contribution mesurable du marketing aux ventes véhicules.

- Amélioration de l’efficacité commerciale terrain.

- Optimisation des budgets marketing.

Requirements

Formation

- Bac+4/5 en Marketing, Commerce, Management ou équivalent.

- Expérience minimum 5 à 8 ans en marketing B2B.

- Expérience appréciée dans les poids lourds, véhicules industriels ou automobile B2B.

- Bonne connaissance des techniques marketing opérationnelles et digitales.

- Capacité à traduire des produits techniques en valeur business.

- Maîtrise des KPI marketing et du pilotage budgétaire.

- Bon niveau en anglais (atout)

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