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Open nowPosted 31 days ago

Sales Development Representative

Workable (global search)107,990 open roles

Where
Kenya
Work mode
Remote
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Your applicationOpen nowSales Development RepresentativeWorkable (global search) · Kenya

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 6 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 31 days ago

Workable (global search) median: 6 days open

The posting

Sales Development Representative (SDR) – Outbound Sales & Lead Generation | Remote

Position Type: Full-Time, Remote Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Sales Development Representative (SDR) to generate qualified sales opportunities through outbound prospecting, cold calling, email outreach, and appointment setting.

This is a hands-on outbound sales role where you’ll identify target accounts, connect with decision-makers, and turn cold prospects into qualified meetings for the sales team.

You’ll focus on:

  • Cold calling
  • Email and LinkedIn outreach
  • B2B lead generation
  • Prospect research
  • Appointment setting
  • Sales sequences and cadences
  • CRM and pipeline management

If you’re confident starting conversations with new prospects, comfortable with high-volume outreach, and motivated by targets and measurable results, this role is a strong fit.

What You’ll Own

Outbound Prospecting & Lead Generation

  • Build targeted prospect lists using:
  • LinkedIn Sales Navigator
  • ZoomInfo
  • Apollo
  • Crunchbase
  • Similar prospecting platforms
  • Research target companies and identify relevant decision-makers
  • Personalize outreach based on industry, role, company, and potential business needs
  • Develop and maintain a healthy pipeline of outbound prospects
  • Consistently identify new opportunities for the sales team

Cold Calling & Multi-Channel Outreach

Execute outbound prospecting across:

  • Phone
  • Email
  • LinkedIn
  • Video messaging

You will:

  • Conduct approximately 30–40 cold calls per day
  • Complete 60–100 outbound activities per day
  • Engage decision-makers and communicate value clearly
  • Handle objections confidently and professionally
  • Build rapport quickly with cold prospects
  • Qualify interest and convert conversations into booked meetings

Sales Cadences & Outreach Campaigns

  • Build and execute multi-touch outbound sequences
  • Run 5–10 touchpoint campaigns across multiple channels
  • Test and optimize:
  • Subject lines
  • Email messaging
  • Cold call scripts
  • Value propositions
  • Calls-to-action
  • Continuously improve response rates and meeting conversion rates
  • Follow up consistently without allowing qualified prospects to fall through the cracks

CRM & Pipeline Management

Maintain accurate prospect and activity records in:

  • Salesforce
  • HubSpot
  • Zoho CRM
  • Similar CRM platforms

You’ll:

  • Log prospect interactions and outreach activity
  • Update lead stages and statuses
  • Track follow-ups and next steps
  • Maintain strong CRM hygiene
  • Ensure pipeline activity remains accurate and visible to the sales team

Qualification & Sales Handoff

  • Qualify prospects based on fit, need, interest, and buying potential
  • Book qualified meetings for Account Executives
  • Provide clear context and notes before handoff
  • Coordinate closely with AEs to improve meeting quality
  • Gather feedback on lead quality and continuously refine prospecting efforts

Cross-Functional Collaboration

  • Partner with Account Executives on targeting and lead handoffs
  • Collaborate with marketing on messaging and campaign alignment
  • Share prospect feedback, objections, and market insights
  • Contribute to improvements in outreach strategy and sales processes

Required Experience & Skills

Must-Have

  • 1–2+ years of experience in:
  • Sales Development
  • Business Development
  • Outbound Sales
  • Lead Generation
  • Hands-on experience with cold calling and email outreach
  • Comfortable conducting high-volume outbound activity
  • Experience using sales engagement tools such as:
  • Outreach
  • Salesloft
  • Apollo
  • HubSpot Sequences
  • Experience with CRM platforms such as:
  • Salesforce
  • HubSpot
  • Zoho CRM
  • Strong written and verbal English communication
  • Strong objection-handling and interpersonal skills
  • Highly organized and disciplined with follow-ups
  • Resilient and comfortable working in a target-driven sales environment
  • Availability during U.S. business hours

Preferred Experience

  • 2–4 years of SDR or BDR experience
  • Proven history of meeting or exceeding activity and meeting quotas
  • Experience selling into:
  • B2B SaaS
  • Technology
  • Marketing services
  • Professional services
  • Experience targeting mid-market or enterprise prospects
  • Familiarity with sales methodologies such as:
  • SPIN Selling
  • MEDDIC
  • Challenger Sale
  • Sandler
  • Experience working in a remote or high-growth sales environment

Tools You May Use

  • LinkedIn Sales Navigator
  • ZoomInfo
  • Apollo
  • Crunchbase
  • Outreach
  • Salesloft
  • HubSpot Sequences
  • Salesforce
  • HubSpot CRM
  • Zoho CRM

What Makes You a Strong Fit

  • You’re comfortable picking up the phone and speaking with cold prospects
  • You communicate clearly and confidently
  • You know how to turn initial resistance into productive conversations
  • You’re competitive, goal-oriented, and motivated by measurable results
  • You remain resilient when facing rejection
  • You’re disciplined about follow-ups and pipeline management
  • You enjoy testing different messaging and improving your approach
  • You take ownership of your activity and results

What a Typical Day Looks Like

Your day may include:

  • Researching target accounts and decision-makers
  • Building prospect lists
  • Making 30–40 cold calls
  • Sending personalized emails and LinkedIn messages
  • Following up with prospects across active sequences
  • Handling objections and qualifying interest
  • Booking meetings for Account Executives
  • Updating CRM records and next steps
  • Reviewing response and conversion rates
  • Collaborating with AEs on lead quality and targeting

In short: you create new sales opportunities by consistently finding the right prospects, starting conversations, and converting interest into qualified meetings.

Key Metrics for Success

  • 60–100 outbound activities per day
  • 30–40 cold calls per day
  • 15–20 meaningful prospect conversations per week
  • 8–12 qualified meetings booked per month
  • Meeting-to-opportunity conversion rate
  • Outreach response rates
  • Qualified pipeline generated
  • CRM accuracy and activity tracking
  • Consistent achievement of SDR targets

Why This Role Stands Out

  • Direct impact on pipeline and revenue growth
  • Hands-on experience with modern outbound sales tools
  • High-performance sales environment
  • Opportunity to strengthen prospecting, qualification, and B2B selling skills
  • Fully remote work environment
  • Structured support and coaching
  • Clear growth opportunities into:
  • Senior SDR
  • Business Development Representative
  • Account Executive
  • Sales Manager

Interview Process

  1. Initial Screening Call
  2. Recruiter Interview
  3. Client Interview
  4. Offer & Onboarding

Apply Now

If you:

  • Enjoy cold calling and outbound prospecting
  • Know how to engage B2B decision-makers
  • Are comfortable with high-volume outreach
  • Can consistently turn conversations into qualified meetings
  • Want to build a career in B2B sales

We’d love to hear from you.

Apply today and help build a consistent, high-performing outbound sales pipeline.

Important: Spark Hire Video Interview

As part of our application process, qualified candidates will be invited to complete a one-way video interview through Spark Hire.

This gives you an opportunity to introduce yourself, highlight your outbound sales experience, and share your experience with cold calling, prospecting, lead generation, and appointment setting.

Please complete your Spark Hire interview promptly after receiving the invitation. Candidates who do not complete the video interview may not move forward in the hiring process.

#SalesDevelopmentRepresentative #SDR #BusinessDevelopment #OutboundSales #ColdCalling #LeadGeneration #AppointmentSetting #B2BSales #Salesforce #HubSpot #RemoteSales #RemoteJobs

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