The posting
Join a Series A AI company and help build the sales team from the ground up.
UpSmith is a Series A AI company building technology for the skilled trades — HVAC, plumbing, electrical, and other home-services businesses.
We're at the stage where the product is proven, the market opportunity is large, and the sales organization is being built for the next phase of growth.
That creates a different kind of SDR opportunity.
You won't be joining a massive sales floor with a fixed playbook and hundreds of reps ahead of you. You'll be joining while we're building the team, refining the sales motion, expanding into the market, and creating the next generation of sales leaders at UpSmith.
The goal is not for you to stay an SDR.
We want to hire ambitious people, teach them how to prospect, qualify, run strong business conversations, and consistently create pipeline — then develop the best performers into closing sales roles.
If you perform, you'll have the opportunity to grow with the company as the sales organization expands.
The Opportunity
Your first responsibility is to create qualified pipeline.
You'll prospect, cold call, qualify opportunities, handle objections, and book meetings with owners and executives at leading home-services businesses.
But this role is designed to teach you much more than how to book meetings.
You'll learn:
- How to prospect into a defined market
- How to identify and reach executive buyers
- How to uncover real business problems
- How to sell around revenue and ROI
- How to qualify opportunities
- How to handle objections
- How to build pipeline consistently
- How a high-growth sales organization is built
- How successful opportunities move from first conversation through close
You'll work closely with Account Executives and sales leadership so you're developing the skills required to eventually own deals yourself.
Your Career Path
We view SDR as the starting point, not the destination.
Our goal is to build future Account Executives from within the team.
Strong SDRs should be working toward the ability to: Prospect → Qualify → Discover → Demo → Negotiate → Close
Promotion won't happen simply because you've been in the role for a certain number of months. It will come from demonstrating that you can consistently create pipeline, understand our customers, run strong conversations, and take on greater responsibility.
As UpSmith grows, we expect new territories, new sales roles, and new leadership opportunities to emerge.
The people who join early and perform will be positioned to grow with the organization.
Why Join UpSmith Now
You're joining at Series A, not Series D. The company is still early enough that individual performance matters and strong employees can have an outsized impact.
You're helping build the sales organization. You'll have direct exposure to how messaging, territories, qualification, process, tooling, and sales strategy are developed.
You're learning to sell AI while the category is being created. You'll develop experience selling a technology category that will shape how businesses operate for years to come.
You're selling to real business operators. You'll speak with owners and executives running multimillion-dollar companies and learn how to sell around revenue, profitability, efficiency, and growth.
There's room to move up. We're building the team now. We want high-performing SDRs to become the Account Executives, senior sellers, and future leaders of that organization.
How We Work
Mission First Builders come first. Every decision runs through the mission: trades companies win, tradespeople thrive.
Speed Wins Bias to action. Ship Monday over polished next month. Inaction is the only unforgivable mistake.
Be an Owner See what needs doing and do it. Own your mistakes, fix them fast, share what you learned.
Choose Greatness Hold a high rigor bar. Real businesses and real livelihoods deserve our best work.
What You'll Own
- Build qualified pipeline through phone, email, and targeted outbound prospecting
- Reach owners and decision-makers at high-fit home-services businesses
- Research and prioritize the accounts most likely to benefit from UpSmith
- Run strong early-stage discovery and qualification conversations
- Communicate a clear business case for UpSmith
- Handle objections and turn initial skepticism into interest
- Book qualified meetings that convert into real sales opportunities
- Own your CRM and pipeline hygiene from first touch through AE handoff
- Learn from closed-won and closed-lost deals so your prospecting gets sharper
- Work directly with sales leadership to improve messaging, targeting, and process
- Consistently hit and exceed activity, meeting, and pipeline goals
Your job isn't to create activity for activity's sake.
Your job is to create pipeline, learn how deals get closed, and develop into someone capable of closing them yourself.
