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Open nowPosted 116 days ago

Sales Development Representative (SDR) - Accounting & Financial Services

Workable (global search)107,990 open roles

Where
Brazil
Work mode
Remote
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Your applicationOpen nowSales Development Representative (SDR) - Accounting & Financial ServicesWorkable (global search) · Brazil
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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 6 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 116 days ago

Workable (global search) median: 6 days open

The posting

💼 Sales Development Representative (SDR) – Accounting & Financial Services | Remote | EST Hours

Position Type: Full-Time, Remote Working Hours: U.S. Business Hours (EST)

🚀 About the Role

At Pavago, one of our clients is hiring a Sales Development Representative (SDR) to drive pipeline growth and close opportunities within accounting, bookkeeping, and financial services industries.

This is not a traditional appointment-setting SDR role.

You’ll own a larger portion of the sales cycle, including:

  • prospecting
  • outbound outreach
  • discovery calls
  • lead qualification
  • demos
  • proposal discussions
  • closing smaller deals

You’ll work closely with service delivery and onboarding teams to ensure smooth client transitions after the sale.

The ideal candidate understands:

  • accounting and bookkeeping pain points
  • SMB financial operations
  • service-based sales
  • relationship-driven B2B conversations

If you can confidently run sales conversations end-to-end and thrive in performance-driven environments — this role is a strong fit.

🔥 What You’ll Own

Prospecting & Lead Research

  • Identify and research target businesses across industries such as:
  • churches
  • e-commerce
  • construction
  • home services
  • trucking
  • real estate
  • Build targeted lead lists using:
  • LinkedIn Sales Navigator
  • Apollo
  • online directories
  • prospecting tools
  • Research client pain points and tailor outreach messaging accordingly
  • Identify decision-makers and high-potential opportunities

Multi-Channel Outreach & Pipeline Generation

  • Execute outbound campaigns via:
  • cold email
  • cold calling
  • LinkedIn outreach
  • social channels
  • Engage prospects in meaningful sales conversations
  • Move leads toward discovery calls and conversion
  • Support inbound generation through:
  • Facebook campaigns
  • Instagram campaigns
  • lightweight paid social support
  • Maintain consistent follow-up cadence to maximize conversion opportunities

Discovery Calls, Qualification & Closing

  • Conduct discovery calls using frameworks such as:
  • BANT
  • MEDDIC
  • Identify:
  • operational pain points
  • accounting challenges
  • financial workflow inefficiencies
  • Present tailored accounting and financial service solutions
  • Run walkthroughs and demos using platforms such as:
  • Digits
  • CRM tools
  • financial workflow systems
  • Handle objections confidently and close smaller deals independently

CRM & Pipeline Management

  • Maintain organized CRM records in:
  • HubSpot
  • Salesforce
  • or similar platforms
  • Track:
  • outreach activity
  • deal stages
  • notes
  • follow-up schedules
  • Ensure no opportunities are lost due to poor follow-up
  • Maintain strong pipeline visibility and reporting accuracy

Reporting & Sales Performance Tracking

  • Monitor:
  • outreach activity
  • response rates
  • lead conversion
  • pipeline movement
  • ad performance
  • Provide weekly sales and pipeline reporting
  • Identify areas for optimization across outreach and sales processes

📊 What Success Looks Like

  • Consistent generation of qualified opportunities
  • Strong lead-to-close conversion rates
  • Healthy and organized sales pipeline
  • Fast and consistent follow-up execution
  • High CRM accuracy and reporting quality
  • Revenue contribution through closed deals

🧠 What Makes You a Strong Fit

  • You’ve sold accounting, bookkeeping, or financial services before
  • You’re comfortable running discovery calls independently
  • You know how to build trust quickly with SMB owners
  • You can balance outbound prospecting with inbound lead handling
  • You’re competitive, results-driven, and proactive
  • You take ownership of pipeline and revenue outcomes — not just activity metrics

✅ Must-Have Requirements

Experience

  • Proven B2B sales experience in:
  • accounting
  • bookkeeping
  • financial services
  • or closely related industries
  • Experience managing full sales cycles:
  • prospecting
  • qualification
  • demos
  • closing

Technical Skills

  • Hands-on CRM experience with:
  • HubSpot
  • Salesforce
  • or similar tools
  • Experience using outbound sales tools such as:
  • Apollo
  • Outreach
  • Salesloft
  • LinkedIn Sales Navigator
  • Familiarity with:
  • sales reporting
  • pipeline management
  • outreach automation

Communication & Execution

  • Strong written and verbal English communication
  • Comfortable speaking with U.S.-based SMB clients
  • Strong objection-handling and relationship-building ability
  • Self-motivated and comfortable working independently in remote environments

⭐ Nice to Have

  • Experience selling into:
  • SMBs
  • service-based businesses
  • operationally heavy industries
  • Familiarity with:
  • GoHighLevel
  • Digits
  • accounting workflow systems
  • Experience supporting or running:
  • Facebook campaigns
  • Instagram ads
  • inbound lead generation
  • Understanding of:
  • bookkeeping operations
  • accounting workflows
  • financial reporting pain points

🛠️ Tools & Platforms

  • HubSpot
  • Salesforce
  • Apollo
  • Outreach
  • Salesloft
  • LinkedIn Sales Navigator
  • Digits
  • GoHighLevel
  • Facebook & Instagram Ads

📅 What a Typical Day Looks Like

  • Research and build targeted prospect lists
  • Launch outbound outreach campaigns
  • Conduct discovery calls and qualify leads
  • Present accounting and bookkeeping solutions
  • Follow up consistently with active opportunities
  • Update CRM records and track pipeline movement
  • Monitor outreach performance and conversion metrics

In short: You generate pipeline, build relationships, and close accounting and financial service opportunities through structured outbound sales execution.

📈 Key Metrics for Success (KPIs)

  • Qualified opportunities generated
  • Deals closed and revenue contribution
  • Lead-to-call and call-to-close conversion rates
  • Outreach activity and response rates
  • CRM accuracy and pipeline hygiene
  • Consistency of follow-up execution

🌟 Why This Role Stands Out

  • Full-cycle SDR ownership beyond appointment setting
  • Direct impact on pipeline and revenue growth
  • Opportunity to work closely with accounting and financial service businesses
  • High-autonomy sales environment with measurable impact
  • Exposure to:
  • outbound sales
  • discovery
  • demos
  • closing
  • pipeline strategy
  • Opportunity to grow into:
  • Account Executive
  • Sales Manager
  • Revenue Operations
  • Business Development leadership

🧪 Interview Process

  • Initial Screening Call
  • Recruiter Interview
  • Client Interview
  • Offer & Onboarding

👉 Apply Now

If you:

  • understand accounting and bookkeeping sales
  • can confidently run discovery calls and close deals
  • thrive in outbound and relationship-driven sales environments
  • want ownership over pipeline and revenue generation

this is a strong opportunity to grow within high-performance B2B sales.

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