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Open nowPosted 17 days ago

Sales Development Representative (SDR) - Accounting & Financial Services

Workable (global search)108,016 open roles

Where
Kenya
Work mode
Remote
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Your applicationOpen nowSales Development Representative (SDR) - Accounting & Financial ServicesWorkable (global search) · Kenya

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 17 days ago

Workable (global search) median: 7 days open

The posting

Sales Development Representative (SDR) – Accounting & Financial Services

Full-Time | Remote | U.S. Business Hours (EST)

About the Role

At Pavago, one of our clients is hiring a results-driven Sales Development Representative (SDR) to generate and close new business across accounting, bookkeeping, and financial services.

This is more than an appointment-setting role. You’ll own prospecting, outreach, discovery, follow-ups, pipeline management, and the closing of smaller deals.

You’ll target businesses across industries including construction, home services, e-commerce, trucking, real estate, and churches, helping prospects identify financial and accounting needs and move toward the right solution.

What You’ll Do

Outbound Prospecting & Lead Generation

  • Build targeted prospect lists using LinkedIn Sales Navigator, Apollo, and industry databases
  • Execute outreach through cold calling, email, LinkedIn, and social channels
  • Research prospects and personalize messaging around relevant accounting and financial pain points
  • Maintain consistent follow-up cadences to generate qualified opportunities

Discovery, Qualification & Closing

  • Conduct discovery and qualification calls with business owners and decision-makers
  • Identify needs around bookkeeping, accounting, reporting, and financial operations
  • Qualify opportunities using frameworks such as BANT, SPIN, or MEDDIC
  • Present solutions, handle objections, and move prospects toward a decision
  • Prepare proposals and close smaller opportunities independently
  • Coordinate successful handoffs to onboarding and service delivery teams

CRM & Pipeline Management

  • Maintain accurate records in HubSpot, Salesforce, or similar CRMs
  • Track activities, notes, follow-ups, pipeline stages, and deal status
  • Ensure qualified opportunities never stall due to missed follow-ups
  • Maintain strong pipeline visibility and CRM hygiene

Sales Performance

  • Track outreach, response rates, conversions, pipeline, and revenue
  • Review performance regularly and optimize messaging
  • Provide clear weekly pipeline and sales updates
  • Support basic lead-generation campaigns through Facebook and Instagram where needed

What We’re Looking For

  • Proven B2B sales experience in accounting, bookkeeping, financial services, or closely related professional services
  • Experience with outbound prospecting and lead generation
  • Confidence conducting discovery calls, presentations, and objection handling
  • Experience managing opportunities from prospecting through close
  • Familiarity with HubSpot, Salesforce, or similar CRM platforms
  • Experience with tools such as Apollo, LinkedIn Sales Navigator, Outreach, or Salesloft
  • Excellent spoken and written English
  • Strong follow-up, organization, and relationship-building skills
  • Ability to work independently during EST business hours

Nice to Have

  • Experience selling to SMBs or service-based businesses
  • Familiarity with GoHighLevel or Digits
  • Understanding of bookkeeping and accounting workflows
  • Facebook or Instagram lead-generation experience
  • Experience selling into construction, home services, trucking, real estate, or e-commerce

What Success Looks Like

  • Consistent qualified opportunities generated
  • Strong lead-to-discovery and discovery-to-close conversion
  • Revenue generated from closed opportunities
  • Reliable outbound activity and response rates
  • Clean, accurate CRM and pipeline management
  • Consistent and proactive prospect follow-up

Why Join?

  • Fully remote role
  • Direct ownership of pipeline and revenue
  • Opportunity to manage more of the sales cycle than a traditional SDR
  • Exposure to U.S. accounting and financial services
  • Performance-driven environment with clear KPIs
  • Growth path into Account Executive, Sales Manager, or Business Development leadership

Interview Process

  1. Initial Application Review
  2. Spark Hire Intro Video
  3. Recruiter Interview
  4. Client Interview
  5. Offer & Onboarding

What Happens After You Apply

Qualified candidates will receive a Spark Hire invitation to complete a short Intro Video. This helps us learn more about your sales experience, communication skills, and background selling accounting or financial services.

Please check your inbox and spam/junk folder for the invitation.

Apply Now

If you have experience selling accounting, bookkeeping, or financial services, enjoy outbound prospecting, and can confidently take opportunities from first contact through close, we’d love to hear from you.

#SalesDevelopmentRepresentative #SDR #AccountingSales #FinancialServices #B2BSales #OutboundSales #BusinessDevelopment #LeadGeneration #RemoteSales #Pavago

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